WOMEN WHO INFLUENCE EVERY STEP OF THE CONSUMER PRODUCT LIFE CYCLE Sarah Koehler Irina Kozlovskaya Anurupa Rao Tricia Nensewitz-Zhao Prarthna Gopinath Moderator Director of Industrial Design Sr. Product Designr Sr. Reliability Engineer Staff Manufacturing Engineer Research Scientist Fitbit, Inc. Engineer Facebook, Inc. Google, Inc. Toyota Research Institute Amazon, Inc. #GHC19 PANEL TOPICS PRODUCT CAREERS IN WOMEN IN LIFECYCLE CONSUMER CONSUMER PRODUCTS PRODUCTS #GHC19 #GHC19 CONSUMER PRODUCT LIFECYCLE Discover Ideate Define Execute Validate Produce Distribute R&D PRODUCT DESIGN OPERATIONS DESIGN RELIABILITY #GHC19 TechnologyTECHNOLOGY GOOD IDEAS TAKE TIME ASK QUESTIONS / TESTING & ITERATING PUSH LIMITS OF KNOWLEDGE #GHC19 Discover Ideate Define Execute Validate Produce Distribute DESIGN : ID + UX UNDERSTANDING USER NEEDS GENERATING LOTS OF IDEAS TESTING, ITERATING, SELECTING #GHC19 Discover Ideate Define Execute Validate Produce Distribute#GHC19 PRODUCT DESIGN 3D JIGSAW PUZZLE HIGHLY CROSS FUNCTIONAL DESIGN FOR MASS PRODUCTION RELIABILITY MARKETING ELECTRICAL INDUSTRIAL ENGINEERING DESIGN PRODUCT DESIGN COSTING DESIGN FOR ANTENNA, ASSEMBLY CAMERA, ETC ACOUSTICS, MANUFACTURING DISPLAY #GHC19 Discover Ideate Define Execute Validate Produce Distribute RELIABILITY ENGINEERING BREAK HARDWARE SCIENTIFICALLY DRIVE DESIGN ROBUSTNESS PREDICTIVE MODELING #GHC19 Discover Ideate Define Execute Validate Produce Distribute MANUFACTURING & OPERATIONS SCHEDULE DRIVEN PARALLEL WORKSTREAMS DISTRIBUTION TO CUSTOMER #GHC19 Discover Ideate Define Execute Validate Produce Distribute hardware + software #GHC19 HARDWARE + SOFTWARE DEVELOPMENT CYCLE Feb Mar Apr May Jun Jul Aug Sep Oct Nov HW Concept Proto/Engineering Design Production Mass Distribution/ Customer build validation validation validation production Sales support Bringup Feature Release Launch OTA SW complete candidate DISTINCT SELLING SEASONS NO OTA UPDATE FOR HARDWARE FUTURE? Delays even by a few weeks can cause Cognizant of Minimum viable product Quicker iterations for hardware products to not ship that year #GHC19 impact of women in consumer products #GHC19 WOMEN CONSUMERS & MAKERS UNDERREPRESENTATION IMPACT POSITIVE CHANGE #GHC19 #GHC19 opportunities in consumer products #GHC19 AR / VR / MR MICROSOFT FACEBOOK HTC SAMSUNG NVIDIA LENOVO GOOGLE #GHC19 AUTONOMOUS VEHICLES WAYMO UBER LYFT T0YOTA FORD CRUISE NISSAN VOLVO BOSCH TESLA #GHC19 HOME AUTOMATION AMAZON GOOGLE FACEBOOK ECOBEE PHILIPS ROOMBA SAMSUNG #GHC19 WEARABLES FITBIT APPLE GARMIN SAMSUNG WHOOP MOTIV HUAWEI WITHINGS GOOGLE #GHC19 HEALTH PHILIPS VERILY P & G JOHNSON & JOHNSON APPLE WITHINGS #GHC19 PRODUCT OPERATIONS SOFTWARE INDUSTRIAL DESIGN SOURCING AND PROCUREMENT TEST ENGINEERING UX DESIGN HW PLANNING AND FULFILLMENT QA ENGINEERING UX RESEARCH MATERIAL PROGRAM MGMT DATA ANALYSTS CMF DESIGNER TEST ENGINEERING FIRMWARE ENGINEERS HUMAN FACTORS DATA ANALYSTS CAMERA SYSTEM SOFTWARE PRODUCT DESIGN ARCHITECTS SUPPLIER DEVELOPMENT (SDE) SENSOR SYSTEM SOFTWARE SENSOR DESIGN MANUFACTURING ENGINEERING PLATFORM TEAMS PRODUCT DESIGN QUALITY ENGINEERING TOOLING ENGINEERS SUSTAINING ENGINEERING RELIABILITY ENGINEERS CONSUMER SUPPORT NPI MANUFACTURING ENGINEERS PLM ANALYSTS PACKAGE DESIGNERS COMPLIANCE TEAM HARDWARE MARKETING #GHC19 how we got into hardware #GHC19 CAREER IN HARDWARE WHAT BRINGS YOU JOY PIVOT EVOLVE #GHC19 CAREER IN HARDWARE REALLY, PIVOT! WORK ENVIRONMENT LEAP OF FAITH MATTERS #GHC19 CAREER IN HARDWARE TWO WAY DOORS NO STRAIGHT LINE SAY YES TO CHALLENGES #GHC19 CAREER IN HARDWARE PERSISTENCE ADAPTABILITY GRIT #GHC19 more women in hardware #GHC19 FOOT IN THE DOOR TALK TO PEOPLE ! TWEAK RESUME #GHC19 RETAINING WOMEN LEAVE A DOOR STOPPER SWITCH, DON’T QUIT HORIZONTAL VS VERTICAL #GHC19 what can we do #GHC19 art by obey the giant SELF EMPOWERMENT FORGET INSECURITIES FIND STRENGTH DON’T GIVE UP #GHC19 #GHC19 BUSINESS SKILLS COMMUNICATION CREATIVE THINKING TEAMWORK #GHC19 What makes us excited about the future ? #GHC19 QUESTIONS? Sarah Koehler Irina Kozlovskaya Anurupa Rao Tricia Nensewitz-Zhao Prarthna Gopinath Moderator Director of Industrial Design Sr. Product Designer Sr. Reliability Engineer Staff Manufacturing Engineer Research Scientist Fitbit, Inc. Amazon, Inc. Facebook, Inc. Google, Inc. Toyota Research Institute #GHC19 WomenTHANK YOU!in HW #GHC19 .