November/December 2014 Number 137 A Euromoney Institutional Investor Publication glowww.globaltelecomsbusiness.combal telecomsBUSINESS Hamadoun Touré hands ITU leadership to Houlin Zhao: GTB interviews both Plus Inside: CEO and CFO Guides Who are the 50 CMOs to watch in telecoms? GTB report SDN — page 53 Telefónica’s Enrique Blanco on virtualisation plans for 2015 IPX — page 65 AT&T’s CMO, Cathy Coughlin: moving to digital-first strategy Cloud — page 77 Global Telecoms Business, delivered direct to your iPad, FREE Download the Global Telecoms Business iPad app from iTunes now and you’ll be among the first to read the CEO interviews in each issue of the magazine, along with special features such as our CEO and CFO guides, our annual Power 100, and the results of our annual Innovation Awards. Each issue brings you the views of four, five, six or Go to http://tinyurl.com/GTB-iPad to download our more CEOs in their own words. The past two years’ free Global Telecoms Business app from iTunes, or worth of issues — back to September-October 2011 scan the QR code on your iPad or iPhone. — are available via our iPad app. www.globaltelecomsbusiness.com 26-29 Cover interviews Features 26 Hamadoun Touré sets challenges 20 CMOs say virtualisation will bring for next head of ITU benefits to providers and customers Hamadoun Touré sets a challenge for his CMOs on the impact of virtualisation successor, who takes over in January technologies on their market 28 ITU head plans for technology 22 A marketer’s guide to getting ready parks in emerging markets for Mobile World Congress contents Houlin Zhao believes the agency should Have you started planning for the 2015 widen its focus to encourage start-ups Mobile World Congress yet? 30 Wholesale providers on cloud, quality and innovation opportunities Operators looking to enter new markets Cathy Coughlin, are relying on wholesale providers page 24 6 News 38 Next generation of messaging takes users right to the restaurants AT&T buys Iusacell for $2.5bn, Messages can offer users contextual information related to the message Televisa sells share at loss Hamadoun Touré, page 26 Altice and VC firms seeks to buy Oi’s 43 Openreach boss at the top of a Portuguese assets people business Joe Garner is the first head of Openreach to come from outside BT 44 CTOs ready to try out virtualisation, Houlin Zhao, with CPE first on list page 28 Leading CTOs of operators speak about Interviews their plans for virtualisation 24 AT&T moves to digital-first 48 Big broadband is the future marketing strategy infrastructure enabler Matt Desch, CMO Cathy Coughlin on the difference Fixed-line broadband is growing, driven by page 32 between behavioural change and passing demand for data, video and mobile fads 50 Operators set for advantages of 32 Iridium to provide global tracking of voice over LTE aircraft AT&T and Verizon will allow cross- Enrique Blanco New satellites will provide global coverage network VoLTE calls in the US in 2015 page 34 of aircraft, says CEO Matt Desch 51 Operators must evolve their data 34 Telefónica to start virtualised collection strategies services in early 2015 Big data promises much but operators need Global CTO Enrique Blanco says first to extract valuable intelligence Süreyya Ciliv NFV services will be tried out in 2015 page 36 52 Tower deals means operators boost 36 New world for Turkcell with own efficiency smartphone Airtel, Etisalat and MTN have outsourced Turkcell’s CEO Süreyya Ciliv on African towers to specialist operators segmented marketing with its own Alan Harper, 90 The great European consolidation smartphone page 40 may be about to start 40 Eaton Towers to triple in size Challenge of restructuring mobile following deal to buy Airtel masts operators into three or four powerful A huge market for tower companies in players Africa, says CEO Alan Harper Joe Garner, page 43 www.globaltelecomsbusiness.com Global Telecoms Business: November/December 2014 3 72 Quality-aware LTE roaming raises 53 CEO and CFO Guide to the stakes for operators Customers are demanding same LTE- SDN enabled experiences as they get at home 74 User expectations drive operators to 54 Lower costs, faster deployment and make 4G roaming a priority better video Unhappy customers have made 4G Service providers are looking for the roaming a key performance indicator advantages they will gain from SDN contents 75 Growth becomes rare as operators 56 The ‘how to do it’ debate takes over face OTT offerings from the ‘what is it’ The telecoms industry is being absorbed The debate has moved to the into the broader digital economy implementation of NFV/SDN technology 76 Inside every fixed operator there is a 58 A flexible, scalable service platform mobile operator trying to get out that lowers network costs Hetnets could be profitable SDN puts the network onto the same pay- as-you-use model as the data centre 60 Lowered barrier to entry means benefits may not just be for operators 77 CEO and CFO Guide to The technology makes it easier for new entrants to offer telecoms services Cloud 62 Minority Report’s technologies are available 40 years early 78 Alliance works to promote aunified Techniques that Spielberg forecast for voice 2054 are here today The Open Data Center Alliance is leading development of standards 64 SDPs crucial to create sticky personalised services 80 The next generation for the carrier- Market growing at 10% a year, as to-carrier business operators use SDPs for video and VoLTE Cloud is simply just the next step in the evolution of OSS and BSS systems 82 Route to revenue clearer in enablement than in service provision 65 CEO and CFO Guide to Operators have been struggling to become IPX cloud service providers 84 Cloud services and data centres: growth opportunities for operators 66 IPX operators put trust in LTE Operators have strengths they can use in roaming and VoLTE IaaS and managed hosting IPX transition longer than expected 85 $22 billion world market for smart 68 Business transformation to better wearables by 2020 serve the customer Annual 50% growth rate Teams have different cultures in terms of communication channels, budget and tools 86 The truth behind an agile BSS/OSS Service providers need digitally agile 69 Diameter Roaming Exchange architecture that is catalogue-driven services are catalyst for IPX International roaming lags behind 88 Operators boost their cloud offers deployment of 4G, throttling revenues to enterprises and government Operators are developing offerings 70 IPX enables operators meet 4G demands when users roam Roaming has created the need to exchange IP traffic and is the catalyst for IPX 4 Global Telecoms Business: November/December 2014 www.globaltelecomsbusiness.com Global Telecoms Business for the industry’s CFOs Who will be the CFOs in the hot financial seats in our industry next year? We on Global Telecoms Business have been publishing an annual guide to the 50 CFOs to watch for the past few years. We’re now looking for the 50 CFOs of telecoms service providers to watch for 2015. We want your help in identifying GTB CFO Summit them. Publication Online in February 2015 and in the printed January-February 2015 issue Deadline for nominations Monday 1 December 2014 CFOs are telling us that they, and the issues they have raised and look for How to nominate telecoms industry, are facing a new answers. Delegates attending the Send an email to the set of challenges Summit will be able to gain a great editor, Alan Burkitt-Gray, at deal of important market intelligence ■■ What sustainable revenue streams from the speakers and the panels. [email protected]. can operators continue to rely on The GTB CFO Summit offers excellent To help us track and follow up and what new revenues can they networking opportunities because nominations please start the develop? there will be a major concentration of email subject line with ‘CFO to ■■ What costs can operators continue CFOs in one place. watch’ and the person’s name to take out from their networks to become still more competitive? This will be the third annual GTB CFO summit and we’re already booking ■■ What are the sources of finance for speakers — industry leaders such as building the fast fixed and mobile Joe Euteneuer, the CFO of Sprint, is broadband networks that we need? one of the first to agree to take part. ■■ How can operators continue to be an attractive proposition for The event will be in London on shareholders, banks, private equity Tuesday 24-Wednesday 25 March and other investors? 2015. We’ll be announcing the full exciting agenda and details of the The next GTB CFO Summit will bring venue later this year — but put the together carrier CFOs to explore the dates in your diary now! AT&T buys Iusacell for $2.5bn, Televisa sells share at loss AT&T has agreed to buy Grupo investment in Iusacell, reports Iusacell from billionaire Ricardo Bloomberg. The net loss of 182.8 Salinas for $2.5 billion, reports million pesos ($13.5 million) news Bloomberg. compares with net income of 2.39 AT&T will gain 8.6 million billion pesos a year earlier. The subscribers with the purchase of company said it would miss its closely held Iusacell, the third- full-year revenue forecast for its largest wireless operator in Mexico. TV programming business after Iusacell has struggled to compete Mexican lawmakers placed limits against Carlos Slim’s América on junk-food advertising. Móvil. The price includes $800 “While the Iusacell deal was Randall Stephenson: Reforms make Mexico an million in debt.