0 The 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism: Conference Proceeding 1 Table of Content Acknowledgement p. 0 #5 Yutong Liang, Hwansuk Chris Choi and Shuyue Huang. Examining The Role Of p. 1 Multidimensional Value On Satisfaction And Loyalty In Shopping Tourism Behavior: The Moderating Effect Of Involvement #6 Matthew Ryan and Gail Sammons. Trust, Accelerated: The Role Of Crm In p. 2 Brand Communities To Develop Relational Commitment #7 Michelle Russen and Mary Dawson. Identifying Organizational Cultural p. 3 Differences Between Independent And Chain Restaurants #10 Cortney Norris, Linda E. Swayne Ph.D., Scott Taylor Jr. Ph.D. and D. p. 4 Christopher Taylor Ph.D.. An Exploratory Study Of Iconicism And Its Relation To Distilled Spirits #11 Eun Joo Kim, Lisa Cain and Sarah Tanford. Best Practices For Framing Hotel p. 5 Ratings And Reviews #12 Eun Joo Kim and Sarah Tanford. Will You Pay More To Assure Your p. 6 Reservation? Risks Of A Cancellation Policy #13 Frida Bahja and Jorge Ridderstaat. Impacts Of British Petroleum Deepwater p. 7 Horizon Oil Spill On Recreational Fishing: Permanent Or Transitory? #14 Minji Kim, Eun Joo Kim and Sarah Tanford. The Influence Of Social Media, p. 8 Advertising And Marketing Messages On Green Hotel Choice #15 Ying Chao and Asli Tasci. Disposition, Place Perception, And Imagination: The p. 9 Interactive Network Of Authenticity #16 Tiffany Jassel and Neha Singh. Predicting Retention In The Lodging Industry – p. 10 Analysis Of A California Based Hotel Company #17 Chenyang Yu, Hs Chris Choi and Jingen Lena Liang. Exploring Co-Creation p. 11 Behavior: The Role Of Quality, Value And Satisfaction With Boutique Hotel Guest Experience #18 Minjung Shin and Ki-Joon Back. Inferring Luxury From Idleness Displays In p. 12 Travel Settings #20 Ankita Ghosh and Cass Shum. She Won’T Break Rules For Guests: Effects Of p. 13 Gender And Gender Identity On Prosocial Rule-Breaking To Promote Service 2 #21 Oscar Hengxuan Chi, Christina Geng-Qing Chi and Zhe Ouyang. Defining p. 14 Wellness Hotel And Measuring The Level Of Wellness Provided By Hotel Services: Scale Development And Validation #22 Hyoung Ju Song, Sungbeen Park, Sujin Song and Seoki Lee. Does National p. 15 Culture Matter In The Relationship Between Gender Diversity And Firm Performance In The Hospitality Industry? #23 Yizhi Li, Vanja Bogicevic, Wlla Obeidat and Milos Bujisic. Perceptions On p. 16 Hotel Employee'S Sexuality #24 Shaniel Bernard, Imran Rahman and Han Chen. The Incidence Of Green p. 17 Signaling On Environmental Products #25 Jaimi Garlington, Cass Shum and Anthony Gatling. All Men Are Created p. 18 Equal? Racial Discrimination And Its Impact On Hospitality Career Satisfaction #26 Heena Sikand and Neha Singh. Exploring Important Service Quality Attributes p. 19 For Millennials At Boutique Budget Hotels #27 Luana Nanu and Imran Rahman. Millennial-Centric Design Elements, p. 20 Amenities, And Practices In Contemporary Millennial-Focused Lifestyle Hotels #28 Rina Kurniawati and Jorge Ridderstaat. Shock Effects On Tourism Demand p. 21 Cycles: Evidence From Bali #29 Kyeong-Hoe Hwang, Misoo Kim, Eun-Yoo Jang and Kyung-Hee Lee. p. 22 Consumer Perceived Values Of 3D Printed Food Attributes #30 Jack Hodges, Karla Acosta and Sujata Sirsat. An Exploration Of Factors p. 23 Affecting Food Truck Workers’ Success #32 Wenhao Zhang and Junehee Kwon. Reducing College Students' Plate Waste p. 24 Through Displaying The Amounts Of Waste And Food Waste Related Messages #33 Lan Lu, Yaxuan Yuan and Jinlin Zhao. Quantitative Research On Short-Form p. 25 Video App: New Marketing For Tourism #35 Soyeon Moon, Mark Bonn and Meehee Cho. Does The Solo Diner’S Perceived p. 26 Territoriality Matter? #36 Sean K. McNeely and D. Christopher Taylor. A Grüner Future For Austrian p. 27 Wine? 3 #37 Cindy Carrillo and Xi Leung. The Effectiveness Of Advertising Media For In- p. 28 Store Restaurants: A Comparison Between Flyers And Announcement #38 Esther Kim and Sarah Tanford. Consumer Response To A Surprise Discount: p. 29 Mental Accounting And Thinking Style #39 Bingna Lin and Xiaoxiao Fu. Understanding Tourist Gaze Through Customer- p. 30 To-Customer Interaction Grounded In Customer-Dominant Logic #40 Sunah Orr and Junwook Chi. The Dynamic Effects Of Airfare And Hotel Rates p. 31 On Tourism Demand For The Hawaiian Islands #41 Joyce Han and Han Chen. Individual Hosts Vs. Company Hosts On Airbnb: p. 32 Role Of Authenticity And Trust On Consumers’ Behavioral Intentions #42 Jiemin Yoon and Youn-Taek Lee. A Policy Priority Analysis Of Tourism p. 33 Startup Support Policy Of Local Government: Using Analytic Hierarchy Process #43 Hyejo Hailey Shin and Miyoung Jeong. Guest Perceptions Of Service Robots p. 34 And Their Adoption Intentions #44 Alireza Zolfaghari, Hwan-Suk Choi and Statia Elliot. An Empirical p. 35 Investigation Of Consumer Switching Behavior In The Sharing Accommodation Market #45 Hakseung Shin and Richard Perdue. The Evolution Of Innovation Research In p. 36 Hospitality And Service Management #46 Hakseung Shin and Richard Perdue. Value Co-Creation Via Customer p. 37 Engagement In An Online Hotel Brand Community: A Mixed Method Approach #48 Soojin Lee and Pei Liu. Food Safety In School Foodservice Operations: The p. 38 Review Of Health Inspections In The State Of Missouri #49 Sanggon Edward Lim and Chihyung Michael Ok. Gift Card Received: Are You p. 39 Willing To Spend More? #50 Bogdan Olevskyi and Natalia Velikova. The Influence Of Communication p. 40 Messages About Cause-Related Marketing On Credibility Of Wineries #52 Soojin Lee and Pei Liu. Exploring Customer-Generated Contents At Fine p. 41 Dining Restaurants In China: An Application Of Big Data Analysis #53 Soojin Lee and Pei Liu. Understanding Restaurant Patrons: Customers’ p. 42 Perceptions Of Upscale Restaurants In The U.S. #54 Yuehan Cao, Liang Tang and Xi Wang. Hospitality And Tourism Research p. 43 Review: The Second Decade Of The New Millennium 4 #55 Lucheng Wang, Imran Ahmad and Shuyuan Tan. Low-Cost Carriers Cost p. 44 Control And Its Influence On Customers’ Satisfaction #56 Inhaeng Jung and Amit Sharma. Impact Of Source Credibility On Purchase p. 45 Intention Of Novel Food #57 Zhaoding Bian and Kijoon Back. Brand Personality Scale Development: p. 46 Dimensions Of Brand Personality In Chinese Luxury Hotel Brands #58 Wlla Obeidat, Yizhi Li, Keyin Li and Vanja Bogicevic. Women’S Experience p. 47 In Hospitality And Tourism Higher Education Programs, Cross-Cultural Comparison #59 Lucheng Wang, Imran Ahmad and Zhihan Zhou. Demand Forecasting Of The p. 48 O2O Take-Out Restaurants In China #60 Tianyu Pan, Lan Lu, Jinlin Zhao, Miranda Kitterlin-Lynch and Weilin Han. The p. 49 Cruise Distribution In China: Efforts, Progress And Challenges #61 Hhyewon Shin and Alei Fan. What Matters To You May Be Not What Actually p. 50 Makes You Happy. – An Importance-Performance Analysis (Ipa) Of Airbnb #62 Hhyewon Shin and Alei Fan. Peer-To-Peer Accommodation Attributes And p. 51 Perceptions: A Meta-Analysis Of Relationships With Satisfaction And Behavioral Intentions #63 Michael Wotherspoon and Robert Macy. The Examination Of The Effects Of p. 52 Priority Queues And The Evaluation Of Consumers Who Are Willing Or Able To Pay #64 Marisa Ritter and Carl A. Boger Jr.. Autonomy-Supporting Versus Autonomy- p. 53 Thwarting Behavior: Self-Determination And Willingness To Pay A Premium Price In Wedding Venue Selection #65 Karla Acosta, Alberto Beiza, Isabella Rashke and Sujata Sirsat. Development p. 54 Of An Online Food Safety Training Toolkit (Fostt) To Enhance Low-Literacy Food Handlers' Exam Competence #66 Nefike Gunden, Cristian Morosan and Agnes L. DeFranco. Are Online Food p. 55 Delivery Systems Persuasive? The Impact Of Hedonic Design Elements On Consumers’ Spending #67 Steven Ward, Yeon Ho Shin and Kimberly Severt. Applying The Theory Of p. 56 Consumption Values To College Students' Intention To Purchase Local Food #68 Yoonah Kim, Yee Ming Lee and Chin-Hsuan Wang. The Impacts Of Study p. 57 Abroad Programs On Food Neophobia Among Students 5 #69 Rebecca Neal and Scott Smith. When The Owner Is Also The Guest: A Study p. 58 Of Timeshare General Manager Competencies #70 Rebecca Neal and Scott Smith. Housekeeping: The Dirty Secrets Of Why No p. 59 One Wants The Job #71 Hyekyung Park, Minwoo Lee and Ki-Joon Back. Exploring The Asymmetric p. 60 Effects Of Wellness Attributes On Customer Satisfaction In The Lodging Industry: Testing A Two-Factor Theory Through Big Data Analytics #72 Xi Yu and Stephanie Liu. Beautiful Organic Foods? The Backfiring Effect Of p. 61 Aesthetics On Consumer Food Decision-Making #73 Hong-Xiao Yu, Kuo-Ching Wang, Chih-Hui Hsiao, Ruey-Luen Chen and Hsi- p. 62 Chen Chan. Zone Of Acceptable Tolerance Of Tourist Risk During Travel Phases #74 Esra Topcuoglu and Seyhmus Baloglu. Where Are We Now? : A Content p. 63 Analysis Of Hospitality Sales Research Between 1999-2018 #75 Xiaolin Shi and Susan Gordon. Are Hotel Employees Happy? An Analysis Of p. 64 Employee Sentiment Online #76 Xiaolin Shi and Susan Gordon. Workaholism Among Hospitality Managers: p. 65 Recovery And Subjective Career Success #77 Dimin Wang and Danny Choi. Chinese Tourists’ Intent To Visit In Southeast p. 66 Asian Countries Based On Theory Of Planned Behavior #79 Homa Choubtarash and Danny Choi. Effects Of The Service Culture In p. 67 Managing Employees’ Service Performance Failure: Examining Moderating Role Of Training #81 Sung-Eun Kim, Hyelin Kim and Sung-Byung Yang. The Impact Of Travel p. 68 Constraints On Destination Image Formation: Finding From A Mixed-Methods Approach #82 Oscar Hengxuan Chi, Dogan Gursoy and Christina Geng-Qing Chi. Tourists’ p. 69 Attitudes Toward The Acceptance Of Ai Service Devices Cross Different Service Contexts #84 Tian Ye and Anna Mattila.