EPOCH Publication Perspectives on Impact, Technology and Strategic Management Heritage Management Series Volume 1 Edited by J. McLoughlin, J. Kaminski and B. Sodagar J. McLoughlin, J. Kaminski and B. Sodagar Editors Franco Niccolucci Editor-in-Chief Elizabeth Jerem Managing Editor András Kardos and Fruzsina Cseh Cover Design This work is subject to copyright. All rights reserved, whether the whole or part of the material is concerned, specifi cally those of translation, reprinting, re-use of illustrations, broadcasting, reproduction by photocopying machines or similar means, and storage in data banks. © EPOCH and individual authors Published by ARCHAEOLINGUA Printed in Hungary by PRIMERATE ISBN 978 963 8046 83 3 Budapest 2007 Table of contents Table of contents .......................................................................................................................1 Table of figures..........................................................................................................................3 Tables .........................................................................................................................................4 Acknowledgements....................................................................................................................5 Foreword....................................................................................................................................6 1 Conceptualising the heritage site: understanding socio-economic impact ...................8 1.1 Introduction ..................................................................................................................8 1.2 The heritage site (CHS) impact context........................................................................9 1.2.1 The macro environmental context.........................................................................9 1.2.2 The micro environmental context........................................................................10 1.3 Mission, vision and objectives....................................................................................11 1.4 Stakeholders................................................................................................................12 1.5 The heritage site’s organisational context ..................................................................13 1.6 Heritage management decision making......................................................................14 1.7 Strategic choice and implementation..........................................................................15 1.8 Socio-economic impacts and outcomes......................................................................15 1.9 A socio-economic impact framework.........................................................................17 1.9.1 Individual impacts and benefits...........................................................................18 1.9.2 Economic impacts and benefits...........................................................................19 1.9.3 Social impacts and benefits .................................................................................19 1.9.4 Environmental impacts and benefits....................................................................20 1.10 Conclusions.............................................................................................................22 2 Understanding the socio-economic impact of ICT at heritage sites ............................24 2.1 Introduction ................................................................................................................24 2.1.1 The technology impact context ...........................................................................25 2.1.2 Strategic rationale for technology investment.....................................................26 2.1.3 Management decision making.............................................................................27 2.1.4 Specific objectives and appraisal of the technology investment .........................28 2.2 The strategic context for effective deployment of technology ...................................29 2.3 Conclusions ................................................................................................................29 3 Meaningful constructs of identity: a consumption model for heritage .......................32 3.1 Introduction ................................................................................................................32 3.2 Identity construction in heritage .................................................................................32 3.3 An anthropological application in heritage.................................................................34 3.4 Experiencing heritage in the context of the everyday.................................................36 3.5 The landscape of heritage ...........................................................................................37 3.6 A consumption model for heritage .............................................................................37 3.7 Conclusions ................................................................................................................39 4 Socio-cultural impacts of virtual heritage in museums ...............................................42 4.1 Introduction ................................................................................................................42 4.2 The post-museum........................................................................................................42 4.3 Digital technologies as cultural forms ........................................................................43 4.4 Visitor’s experience and contexts...............................................................................44 4.5 Visitor’s multiple interpretations of the content.........................................................45 4.6 Visitors’ identities and the impact of virtual heritage.................................................46 4.7 Conclusions ................................................................................................................47 1 5 On approaches, gaps and bridges in heritage................................................................50 5.1 Introduction ................................................................................................................50 5.2 Multiplicities...............................................................................................................50 5.2.1 Heritage as idea ...................................................................................................52 5.2.2 Heritage as policy................................................................................................52 5.2.3 Heritage as industry.............................................................................................53 5.2.4 Heritage as and in education................................................................................54 5.3 Bridges? ......................................................................................................................55 6 Heritage – a burden or an opportunity? Current dilemmas of Krakow’s growth ....58 6.1 Introduction ................................................................................................................58 6.2 Metropolitan functions of Krakow .............................................................................58 6.3 The Communist legacy...............................................................................................60 6.4 A city in crisis? ...........................................................................................................61 6.5 Conclusions ................................................................................................................64 7 The creation and sustainability of the Brighton Fishing Museum ..............................66 7.1 The history of Brighton’s fishing industry .................................................................66 7.2 The creation of the museum .......................................................................................71 7.3 Sustainability ..............................................................................................................73 7.4 Conclusions ................................................................................................................74 8 Assessing residents values for the Royal Pavilion using contingent valuation ...........76 8.1 Introduction ................................................................................................................76 8.2 Contingent valuation...................................................................................................76 8.2.1 Advantages of contingent valuation ....................................................................78 8.2.2 Limitations of contingent valuation.....................................................................78 8.3 Residents values for the Royal Pavilion .....................................................................80 8.4 The Brighton survey ...................................................................................................80 8.4.1 Results for the residents.......................................................................................81 8.4.2 Applicability to the heritage sector......................................................................83 8.5 Conclusions