Volvo Car Corporation 2009 POCKET GUIDE Premium Quality Environmental Care Customer Experience Brand pyramid The foundation is the basic require- ment for all car brands competing in the premium segment: premium quality, customer experience and Driving Dynamics driving dynamics. In the middle we find modern Scandinavian design and environmental care. At the top of the pyramid is safety. Safety is what we want people to respond when they are asked what Volvo stands for. Volvo Car Corporation 2009 Modern Scandinavian Design Safety Volvo Car Corporation The first series-produced Volvo car, rolled out of the factory gates in Gothenburg on April 14 in 1927. During 2008 the 15 millionth car was produced. In total we sold 374,297 Volvos. The head quarter is situated in Gothenburg where you will also find our main units within product development and design. Our two main production plants are situated in Gothenburg, Sweden and Ghent, Belgium. We prioritise our most important values according to the three levels of the brand pyramid. This folder will give you some facts and figures about Volvo Car Corporation. For more information, please visit www.volvocars.com/intl/ and media and bloggers please visit www.media.volvocars.com. Volvo Cars headquarter telephone (switchboard) +46 31 590000. OUR CARS People choose a car with their hearts. Our driving dynamics are based on some key principles – refined control and responsive performance. This ensures an engaging drive and ride. These principles are there to make Volvo drivers feel confident and in command and their passengers to feel relaxed and secure, regardless of weather or road conditions. The new crossover Volvo XC60 with the safety feature City Safety as standard, was launched in March 2008. Volvo Car Corporation 2009 MODEL RANGE S Sedans for a variety of tastes XC Lifestyle models for all kinds of roads S80 XC90 S60 XC70 S40 XC60 C Coupes and convertibles, Volvo style V Versatile estates C70 V70 C30 V50 Volvo Car Corporation 2009 FACTS The Volvo Adventure is an educational programme that rewards environmental activities and the decision-makers of the future. www.volvoadventure.org Number of employees 2008 2007 2006 2005 2004 Sweden 16,5731) 17,616 18,212 19,844 19,681 Belgium (Ghent) 3,791 4,110 4,537 4,691 5,336 Thailand* 1 256 264 329 356 Malaysia 228 274 374 468 473 Market companies 2,139 2,128 2,163 2,007 1,729 Total 22,732 24,384 25,550 27,339 27,575 We have production of Volvo cars also in Chongqing (China), Uddevalla (Sweden) and final assembly in Malaysia and Thailand. 1) Sweden 2008 Torslanda plant 4,178 * The production plant in Thailand was divested in December 2008. Gothenburg - Other 8,055 Skövde incl. Floby 2,593 Olofström 1,747 Total 16,573 Car production by model and plant, 2008 Chong - Gothenburg Uddevalla Ghent qing Thailand Malaysia Total S40 – – 40,593 5,811 – 108 46,512 S60 – – 25,436 – 30 24 25,490 S80 29,284 – – – 363 162 29,809 V50 – – 62,154 – – 36 62,190 V70 56,305 – – – – – 56,305 XC60 – – 15,404 – – – 15,404 XC70 31,140 – – – – – 31,140 XC90 48,400 – – – 217 144 48,761 C30 – – 37,838 – – – 37,838 C70 – 12,800 – – – – 12,800 Total 165,129 12,800 181,425 5,811 610 474 366,249 (Production 2007: 461,108 cars) Volvo Car Corporation 2009 Sales figures 10 years Sales by model, total 2008 374,297 2008 2007 % 2007 458,323 V50 62,085 62,348 -0.4 2006 427,747 V70 59,152 69,097 -14.4 2005 443,947 XC90 52,872 79,140 -33.2 2004 456,224 S40 48,950 63,062 -22.4 2003 415,046 C30 39,966 46,726 -14.5 2002* 406,695 XC70 32,675 36,279 -9.9 2001 412,390 S80 31,114 42,527 -26.8 2000 409,059 S60 26,148 41,726 -37.3 1999 401,509 C70 14,381 17,418 -17.4 1998 396,445 XC60 (new) 6,954 – N/A * As of 2002, sales are defined as Total 374,297 458,323 -18.3 cars delivered to end customers. Sales by model in five biggest markets, 2008 S40 S80 Total: 48,950 (2007: 63,062) Total: 31,114 (2007: 42,527) USA 9,683 USA 11,032 United Kingdom 6,522 China 2,567 China 5,840 Sweden 2,183 Russia 3,719 Russia 2,106 Sweden 2,006 United Kingdom 1,366 S60 C70 Total: 26,148 (2007: 41,726) Total: 14,381 (2007: 17,418) USA 8,965 USA 5,560 Russia 2,715 United Kingdom 1,648 Sweden 1,705 Germany 1,504 Netherlands 943 France 578 France 841 Belgium 562 continued Volvo Car Corporation 2009 Continued | Sales by model in five biggest markets, 2008 C30 XC60 (new) Total: 39,966 (2007: 46,726) Total: 6,954 (2007: N/A) United Kingdom 5,054 Sweden 849 USA 4,299 Italy 729 Germany 3,236 Germany 697 Sweden 2,720 Spain 621 France 2,717 Netherlands 549 V50 XC70 Total: 62,085 (2007: 62,348) Total: 32,675 (2007: 36,279) Sweden 11,217 USA 9,487 United Kingdom 9,429 Sweden 3,418 Germany 7,119 Russia 3,144 Italy 5,915 Germany 2,145 Netherlands 4,369 Italy 1,655 V70 XC90 Total: 59,152 (2007: 69,097) Total: 52,872 (2007: 79,140) Sweden 22,287 USA 18,975 Germany 6,143 Russia 7,221 United Kingdom 4,665 Germany 3,972 Netherlands 3,956 United Kingdom 2,281 Finland 3,345 China 2,193 Total sales 374,297 (2007: 458,323) Sales are defined as cars delivered to end customers. Volvo Car Corporation 2009 Visit Dan Johnston’s XC60 blog at www.thecarthatstopsitself.com Sales/Service units Customer facts, % Europe 1,484 Gender distribution Men Women USA and Canada 382 EU5 (UK, Germany, Rest of the world 495 France, Italy, Spain) 83 17 Total 2,361 USA 49 51 Ten biggest markets 2008 US 73,078 (106,125) The US is Volvo Cars’ big- gest market. In Sweden Sweden 47,775 (62,229) Volvo maintains a market Great Britain 33,341 (30,003) share around 20 percent. Germany 27,053 (32,329) Sales are definded as cars delivered to end customers. Russia 21,043 (21,077) Netherlands 16,742 (20,253) Italy 16,653 (20,290) Belgium 12,872 (13,991) China 12,640 (12,460) France 11,745 (13,497) Others 101,355 (126,069) Volvo Car Corporation 2009 Follow the toughest sailing race in the world – Volvo Ocean Race – visit www.volvooceanrace.com Sales per fuel type 2005–2008 2008 % 2007 % 2006 % 2005 % Petrol 179,350 48 262,622 57.3 259,997 61 292,864 66 Diesel 169,176 45 184,802 40.3 156,904 36 148,600 33.4 Methane* (Bi-Fuel) 8 0 1,217 0.3 3,793 1 2,105 0.5 Bioethanol (Flexifuel) 25,763 7 9,682 2.1 7,053 2 378 0.1 Total 374,297 100 458,323 100 427,747 100 443,947 100 *The manufacture of Bi-Fuel cars ceased in 2007 owing to poor demand, but can since 2008 be adapted through an external supplier in some markets. Main supplier countries in 2008 and 2007 (invoiced share as a percentage of total production), % 2008 2007 Sweden 25 25 Belgium 22 15 Germany 20 20 France 8 5 Great Britain 7 4 Poland 3 5 Spain 3 2 Czech Republic 2 5 Italy 2 Japan 1 5 Others 7 12 Volvo Car Corporation 2009 VISITING VOLVO CARS Find Volvo Cars videos on YouTube: www.youtube.com/volvocarsnews The Volvo Cars Visitor Centre is located in the heart of Volvo Torslanda, Gothen- burg in Sweden, and welcomes about 30,000 visitors every year. Apart from the activities offered, the facility also houses the Volvo Cars International Café and The Shop featuring the very latest from the Volvo Collection. Blue Train Step aboard for a guided trip through the Torslanda plant, from the press shop which is said to be one of the quietest in the world, to the body shop and finally the assembly plant where all the pieces of the puzzle come together. Volvo Cars Demo Centre Test drive the very latest Volvo models. The test circuit is built as a 2.7 km long highway. On-site staff are ready to assist. Volvo Cars Brand Experience Centre Here we show how our core values of safety and environmental care have a con- crete effect on our cars’ technology. Test your reaction times, your simultaneous capacity or your skills in economical driving with Eco-driving. Volvo Museum The Volvo Museum in Gothenburg offers you a history of the company from 1927 to today. The museum is run jointly with AB Volvo and the exhibition encompasses cars, trucks and buses as well as marine and aero engines. For more information please call +46 (0)31-325 10 93 or +46 (0)31- 325 10 23. www.volvocars.com/intl/corporation/VolvoCarsVisitorCentre Volvo Car Corporation 2009 Volvo Car Corporation PA/PV 501002703-09 EN..