YG Entertainment and Live Nation proudly announce the BIGBANG ALIVE TOUR 2012 On 2 March 2012, the BIGBANG world tour will kick-start at the Olympic Gymnastics Hall in Seoul, Korea with three sold out dates. BIGBANG is then set to take their tour to Asia, North and South America, and Europe, performing in 25 cities in 16 countries. BIGBANG is the first Asian band to receive the “Worldwide Act” Award at the 2011 MTV Europe Music Awards, and these chart-topping K-pop heroes are looking forward to meeting their fans during their first ever world tour. ALIVE TOUR 2012 is presented by leading international live entertainment company, Live Nation Entertainment, and the shows are expected to be an extraordinary spectacle in terms of production size and creative direction. Live Nation has organized global tours for international renowned artists such as Madonna, Lady Gaga and U2, and the company has recently participated in promotional activities for K-pop artists in the United States and Europe. BIGBANG is the first world tour for an Asian artist that Live Nation will have produced and promoted.. President of Live Nation International and Emerging Markets, Alan Ridgeway said, “We are very excited to be working with YG Entertainment and BIGBANG to bring this tour to K-pop fans around the world. This represents a great start for our Korean operation that we only launched in December and we look forward to helping spread the K-pop phenomenon.” Internationally-renowned director, Laurieann Gibson, has joined the world tour as the creative director. Laurieann is also known as a top director, choreographer and actress. She has recently directed Lady Gaga’s “The Monster Ball Tour”, and was the choreographer/Director for her music videos such as ‘You and I’, ‘Poker Face’, ‘Judas’, and ‘Telephone’. In the past, Laurieann has also worked with other stellar artists such as Shakira, Janet Jackson, Beyoncé, and Katy Perry. BIGBANG ALIVE TOUR 2012 will also be supported by a leading production team, including; stage and lighting designer Leroy Bennett (Madonna, Paul McCartney, Eagles), sound engineer Ken Van Druten (Eminem, Jay-Z, Linkin Park), and visual content producer Possible Productions (Kanye West, Jay-Z, Eminem). Artist management company YG Entertainment said, “We’re preparing to present the best concert possible for the BIGBANG fans from all around the world that have been waiting to see the band perform live for the first time.” They added, “This upcoming world tour that will start off with the release of BIGBANG’s new album, which will be presenting the boys in a more mature light.” BIGBANG will be releasing their fifth mini-album, Alive, on 29 February 2012, representing their grand comeback to the music scene. For more information contact: Yongbae Cho, Live Nation Korea +82 2 6925 1818 Simon Choi, YG Entertainment +82 2 3142 1104 About YG Entertainment YG Entertainment is one of the biggest K-Pop record labels/management companies in Korea. YG Entertainment encompasses a broad range of business including music recording, music publishing, record manufacturing, artist management, concert production, and new artist discovering / training, and has maintained its position in Korea music industry by introducing the latest music and style of urban youth culture into the Korean mainstream. YG Entertainment manages and represents 10 top class Korean artists including BIGBANG and 2NE1. The company went to public (IPO) in November 2011. For additional information, visit www.ygfamily.com ----------------------------------------------------------------------------------------- About Live Nation Entertainment: Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors. .