business owner benefits 2018/2019 a partnership-building strategy for business owners 1 2 executive summary UNIVERSITIES ARE ANCHORS FOR CONSUMERS AND business owners. Retailers desire to locate near and benefit from institutions that attract students and families. The most successful Universities define the community culture by offering the consumer many options for their shopping needs. In the Rogers Park and Edgewater neighborhoods, Loyola University Chicago provides many resources to business owners. Since 2005, Loyola has invested more than $300 million in new and upgraded facilities; many of which include commercial service and retail opportunities. Additionally, Loyola provides support for the local communities by making voluntary contributions to Special Service Areas and by serving as an active member of several neighborhood improvement organizations. In 2015, Loyola hired PLACE Consulting, Inc. to study the demographic trends of both the campus and surrounding community. With PLACE’s help, Loyola strategized economic development and community revitalization opportunities in the Rogers Park and Edgewater neighborhoods. ■ Food and drink are very important to area residents in terms of desirability and spending habits. ■ The area population is mostly single individuals, who do not own a car. ■ The housing is predominately rental. ■ Young, upwardly mobile residents dominate the neighborhood. ■ Walkability is extremely important. ■ The food, clothing, hobby, and sporting goods market sectors hold the most opportunity. 3 introduction ROGERSEDGE Business Improvement District is Loyola’s commitment to commercial revitalization. Loyola’s strategy is to provide the tools necessary to recruit and retain successful business corridors near the campus. ROGERSEDGE retailers are connected to University departments, such as Community Relations, Lakeside Management, Athletics and Conference Services. 4 5 ROGERSEDGE partners THE EDGEWATER CHAMBER OF COMMERCE Edgewater Chamber of Commerce is a community of over 200 businesses and organizations who are committed to growing, learning, and connecting. The Edgewater Chamber’s mission is to create and support address a thriving business environment, contributing to a 1210 W. Rosedale Ave. vibrant Edgewater community. It provides services phone for Special Service Area #26 on Broadway, Granville, 773.561.6000 and Devon Avenues. online edgewater.org ■ Small Business Growth Panel e-mail ■ State of Edgewater [email protected] ■ Edgewater Fall Arts Fair facebook ■ Pivot Arts Festival edgewaterchamberofcommerce ■ EdgeFest twitter ■ Edgewater Farmers Market @edgechamber ■ Edgewater Back to School 5K Run/Walk ■ Holiday Mixer ROGERS PARK BUSINESS ALLIANCE Rogers Park Business Alliance (RPBA) cultivates and sustains a thriving economic environment in Rogers Park, serving businesses and residents. RPBA manages three Special Service Areas in Rogers Park including address #54 on Sheridan Road from Farwell to Devon. 1448 W. Morse Ave. Annual Fundraiser phone ■ 773.508.5885 ■ Glenwood Avenue Arts Festival Taste of Clark Street online ■ rpba.org ■ Heat It Up! Fundraiser and ProAm Chili Cook Off e-mail ■ Glenwood Sunday Market [email protected] Live Love Shop Rogers Park facebook ■ rogersparkbusinessalliance twitter @rogersparkba BENEFITS OF MEMBERSHIP FOR BOTH GROUPS Marketing and promotion (ribbon cuttings, newsletters, press releases, ) Workshops • Direct business assistance and advocacy • Networking programs • Special Service Areas 6 7 tailored marketing to students RAMBLIN’ AROUND GUIDE Printed each summer, 5,000 business directories are distributed to all first-year and transfer students. The printed guide provides an extensive list of community restaurants, stores, and services near the Lake Shore and Water Tower campuses. Exclusive advertising opportunities encourage students, parents, faculty, and staff to explore the diverse communities surrounding Loyola’s campuses. RAMBLIN’ AROUND ROGERSEDGE business owners have an exclusive BUSINESS SHOWCASE opportunity to showcase their products and services to thousands of Loyola students, faculty, and staff by setting up shop inside the Damen Student Center for one day. RAMBLIN’ AROUND First-year students participate in this annual STUDENT DINNER CRAWL event each fall. Students can visit several businesses between Howard Street and Bryn Mawr Avenue and sample a variety of foods. This is held in partnership with Loyola’s First Year and Second Year Advising, Edgewater Chamber and Rogers Park Business Alliance. RAMBLER BUCKS PROGRAM These universal funds are accepted at many of Loyola’s on- and off-campus partners. Rambler Bucks offer Loyola students and employees a convenient method of paying for goods and services. Students with Loyola ID are automatically eligible to have funds added with cash, check, or credit card. Parents or guardians are encouraged to add money to their son or daughter’s account. Participating vendors off campus: Blaze Pizza, Caffe ArrivaDolce, Epic Burger, Felice’s, Five Guys, Flaco’s, Go Grocer, Heartland Café, Metropolis, Papa John’s, Pete’s Pizza, Potbelly’s, and Subway. SUMMER ON THE PLAZA From June through October, the Loyola Plaza hosts a farmer’s market, various pop-up food vendors as well as live music, entertainment, dance, and craft events for patrons who use the CTA Red Line Loyola station each week. 8 customized resident engagement LOYOLA NEIGHBORHOOD Approximately 3,000 online e-mail subscribers receive NEWSLETTER a monthly newsletter featuring community events, highlight businesses with a “business spotlight”, and an update on ROGERSEDGE business partners. SOCIAL MEDIA Follow us on Facebook, Twitter, & Instagram and we will share your posts. ■ instagram.com/ramblin_around/ ■ instagram.com/rogersedge/ ■ @Rogersedge, @lucRamblinAround ROGERSEDGE SUMMERTIME Students and community members can enjoy watching MOVIE SERIES a movie outdoors on a jumbo inflatable screen. LOYOLA ATHLETICS Businesses can take advantage of arena signage, SPONSORSHIPS & web content, game-day promotions, and premium CORPORATE PARTNERSHIPS item giveaways as well as print, radio, and TV announcements. LOYOLA CONFERENCE This preferred list is offered to Loyola guests attending PREFERRED RESTAURANT private conferences. VENDOR PROGRAM 9 10 appendices LOYOLA AT A GLANCE APPENDIX A APPENDIX B STUDENT STATISTICS FACULTY, STAFF, Fall Term Enrollment 2018-2019 AND ALUMNI TOTAL ENROLLMENT: 16,637* faculty/staff More than 4,000 ALUMNI: 150,000 in Chicago 85,000 UNDERGRADUATES in RogersEdge 4,500 Fall 2017 ■ White 59.7% ■ Hispanic 16.7% ■ Asian 12.8% ■ African American 5.9% ■ Other 4.9% *Loyola Office of Institutional Research CDS Report 2018-2019 11 appendices APPENDIX C NEIGHBORHOOD DEMOGRAPHICS WITHIN HALF A MILE OF LAKE SHORE CAMPUS population: 31,767 households: 15,680 families: 5,068 age: 35.2 (median) 37.9 (avg.) HOUSEHOLD TYPE GENDER NONFAMILY VS. FAMILY FEMALE VS. MALE ■ nonfamily 69% ■ female 50% ■ family 31% ■ male 50% *Place Consulting, May 2015 APPENDIX D APPENDIX E EDUCATION AGES 25+ RACE ■ Bachelor’s 29% ■ White 67% ■ Some college, no degree 18% ■ Black/African American 15% ■ Master’s 16% ■ Asian 10% ■ High School grad or GED 14% ■ Other 4% ■ Some High School, no diploma 11% ■ Two or more races 3% ■ Associate's degree 6% ■ Native Hawaiian/ Pacific Islander 1% ■ Doctorate degree 3% ■ Prof school degree 3% *Place Consulting, May 2015 12 appendices APPENDIX F INCOME INCOME WITHIN HALF A MILE OF LAKE SHORE CAMPUS WITH STUDENT POPULATION *Place Consulting, May 2015 ■ $15,000 -$34,999 35% ■ $35,000-$74,999 39% ■ Over $75,000 26% APPENDIX G RISING HOME VALUES WITHIN A MILE OF LAKE SHORE CAMPUS, 2018 AVERAGES 5417 N Lakewood Ave 1519 W Glenlake Ave 1310 W Columbia Ave SOLD on Aug 6, 2018 $1,380,00 SOLD on Jul 5, 2018 $803,000 SOLD on Mar 13, 2018 $526,500 rent $1,575 Two-bedroom buy $323,048 Two-to three-bedroom condo $762,285 Single-family APPENDIX H MONEY SPENT 35 ON MEALS 30 AWAY FROM HOME, IN AN 25 AVERAGE WEEK 20 15 ■ percentage 10 *Place Consulting, May 2015 5 0 < $25 $25- $50- $75- $100- $200+ $49.99 $74.99 $99.99 $199.99 13 appendices APPENDIX I PUBLIC TRANSPORTATION AND RIDERSHIP CTA RED LINE ‘L’ TRAIN STATIONS ■ Howard (yearly entrance: 1,077,034) ■ Granville (yearly entrance: 750,762) ■ Jarvis (yearly entrance: 313,995) ■ Thorndale (yearly entrance: (500,921) ■ Morse (yearly entrance: 882,512) ■ Bryn Mawr (yearly entrance: 872,726) ■ Loyola (yearly entrance: 963,279) ■ Berwyn (yearly entrance: (544,733) CTA BUSES ■ No. 22 Clark (yearly rides: 3,128,966) ■ No. 147 Outer (yearly rides: 2,265,497) Drive Express ■ No. 36 Broadway (yearly rides: 2,395,120) No. 151 Sheridan (yearly rides: 3,025,126) ■ No. 136 Sheridan/ (yearly rides: 244,911) ■ LaSalle Express *CTA 6/18 ridership report METRA ■ Union Pacific/North Line (UP-N) Rogers Park Station (total weekday boarding: 1,350) VEHICLES PEDESTRIAN AVERAGE DAILY TRAFFIC COUNT AVERAGE RUSH HOUR PEDESTRIAN ■ Sheridan Road: 41,200 COUNT BY INTERSECTION (21,100 northbound/20,100 southbound) ■ Granville & Winthrop 945 ■ Broadway: 25,900 Granville & Broadway 740 (10,900 northbound/ 15,000 southbound) ■ Devon & Glenwood 925 Granville: 6,400 ■ ■ Sheridan & Arthur 775 (3,300 eastbound/3,100 westbound)* ■ Sheridan & Loyola 990 ■ Devon 22,200 ■ (10,200 eastbond/12,000 westbond) ■ Sheridan & Albion 550 ■ Sheridan & Pratt 440 *City of Chicago CDOT Average Daily Traffic Count Data Portal 14 Morse Station DIRECTORY Morse Avenue Loyola Park Tobey Prinz Beach Farwell Avenue CTA Red Line (elevated passenger rail line)