TWINS: SHOW ME THE NUMBERS | CHARLIE WEAVER Q&A | EMPTY BUILDINGS, LOWER RENTS? APRIL 2018 tcbmag.com Breaking Through Women executives define what needs to change to achieve gender parity in Minnesota’s C-suite jobs. Beth Wozniak, Pentair On April 30 she becomes CEO of nVent, a public company that is a spinoff of Pentair. Congratulations! ACG MINNESOTA 2018 BOLD AWARD WINNERS NON-PROFIT Cornerstone EARLY STAGE Autonomous Tractor Corporation CORPORATE SMALL HED Cycling MIDDLE MARKET Ralco/TruShrimp CORPORATE LARGE Restaurant Technologies BOLDEST of the BOLD HED Cycling PLATINUM SPONSORS BOLDTINI SPONSOR SILVER SPONSOR RECEPTION SPONSOR Behind great Minnesota landmarks, you’ll find Briggs. Let’s raise a glass to an iconic piece of the Twin Cities skyline, shining again for the first time in 20 years. Our law firm helped restore the historic Grain Belt sign on the Mississippi River for our client, August Schell Brewing Company. Just another way we’ve propelled our community forward for more than a century. ©2018 Briggs and Morgan, P.A. Briggs.com @BriggsandMorgan BriggsandMorgan DATE: 02/19/18 TRIM: 10" x 12" PAGE: 1 of 1 CR: JOB #: 13363 LIVE: 9.375" x 11.375" ROUND: Keyline PM: CLIENT: Briggs and Morgan BLEED: 10.25" x 12.25" CREATED AT: 100% PR: PROJECT: Full Page with BLEED Ad FOLDS: none FILE: 13363_Brgg_GB_TCB_Fullpg_10x12_KL.indd COLOR: CMYK (match Pantone 2115 and Pantone 2189) CONTENTS | APRIL 2018 | 26 36 42 Breaking Through Small Ball Meets Big Data TCB Q&A: Charlie Weaver With women holding only a fraction of top executive jobs As the analytics revolution washes over Target Field, The Minnesota Business Partnership’s executive director FEATURES at public corporations, key women executives share TCB looks at how data is changing the Minnesota Twins. tackles a workforce shortage, racial achievement gap their strategies for accelerating progress toward parity. By Adam Platt and business competition threats. By Liz Fedor By Liz Fedor 26 36 42 17 46 8 6 32 Commercial Real Estate | Open Spaces Starters Editor’s Note Guest Commentary Office vacancy rates are climbing in the Twin n Local spirits-maker swaps grain for sugar Do as many women want top jobs as men? PLUS Sexual harassment in the Cities, but it’s still tough to find deals in the n The Twin Cities gets a hip-ster check By Dale Kurschner workplace n TRENDING best buildings. Was the Super Bowl pregame a bust? By Linda Holstein By Burl Gilyard n Polaroid loses Minnesota investors 20 COMMENTARY Planting Seeds 52 DEPARTMENTS 12 Bringing the ship home Marketing | The Human Connection Concierge By Rajiv Tandon Special Supplement In a technology-driven world, 10 Twin Cities April at Last marketing agencies recommend how to break By Melinda Nelson 21 Minnesota Census of Women through the communications clutter. Performing Philanthropy in Corporate Leadership By Gene Rebeck 14 Information trends nonprofits cannot ignore St. Catherine University’s Plugged In By Sarah Lutman 2017 examination of the state 58 Top networking opportunities of women in executive and Workforce | Casting A Wider Net By Amanda Ostuni 23 director roles. Minnesota companies need to look beyond Explanation of Benefits their comfort zones to attract workers in a 17 Health care system starting to show cracks competitive marketplace. Amped Up By David Burda By Fran Howard n Big plans for St. Paul mini golf course n Crowdfunding meets gift registry 24 n Health startup goes national with Lyft It’s All Relative Giving up the reins 22 By Tom Hubler Health Beat n New technology enhances anti-cancer cells 62 n Biotech incubator proposes expansion Front Lines n Health care deemed top issue in U.S. Our next Bold North move By Ravi Norman 64 Open Letter Mayo Clinic, our health care Super Bowl By Vance Opperman TWIN CITIES BUSINESS, Vol. 25, No. 8 © 2017 MSP Communications. The opinions of columnists are their own. Unsolicited manuscripts or artwork will not be returned unless accompanied by a self-addressed, stamped envelope. Telephone 612-339-7571. Fax 612-339-5806. E-mail: [email protected]. TWIN CITIES BUSINESS (ISSN 1072-673X) is published monthly by MSP Communications, 220 S. Sixth St., Suite 500, Minneapolis, MN 55402-4507. Subscriptions available for $24.95 per year; foreign subscriptions, $169.00 per year; back issues, $10.00. To subscribe or change address, visit tcbmag.com/subscriptions.aspx. For back issue requests, contact [email protected] or 612-339-7571. Periodicals postage paid at St. Paul, MN, and at additional mailing offices. POSTMASTER: Send all UAA to CFS. (see DMM707.4.12.5); NON-POSTAL AND MILITARY FACILITIES: send address corrections to TWIN CITIES BUSINESS, Subscription Processing, P.O. Box 5846, Harlan, IA 51593. 2 TWIN CITIES BUSINESS tcbmag.com APRIL 2018 America’s Premier Private and Business Bank® NOW SERVING THE TWIN CITIES. Call (866) 804-3538 to learn more. cnb.com/TCBusiness CNB MEMBER FDIC City National Bank is a subsidiary of Royal Bank of Canada. ©2017 City National Bank. All Rights Reserved. 6486.08 vice 31st Year Twin Cities Business Magazine of Ser SVP/Owned Media Sure Stop Floor Safety Jayne Haugen Olson “your fast and dependable solution to any slippery floors and steps” Editor in Chief Publisher call 763 571-1769 Dale Kurschner Shelly Elmore We do entryways of ceramic, [email protected] [email protected] quarry tile plus concrete ramps and loading dock areas! Executive Editor Adam Platt [email protected] Trending Editor Liz Fedor [email protected] Associate Editor Kate LeRette [email protected] www.surestop.com Senior Writer Burl Gilyard [email protected] Online & E-Newsletter Editor Sam Schaust [email protected] INDUSTRY EXPERTS Northern Minnesota Correspondent Gene Rebeck [email protected] Copy Editors Judy Arginteanu [email protected] Ellen Burkhardt [email protected] Editorial Intern Amanda Ostuni [email protected] Design Director Chris Winn [email protected] Account Director Traci Auger [email protected], 612-336-9214 Senior Account Manager Rian Heaslip [email protected], 612-336-9215 Senior Account Manager Andrea Shapiro [email protected], 612-336-9211 Marketing Associate Jessica Scheu [email protected], 612-373-9584 Events Coordinator Grace Famestad [email protected], 612-336-9288 Contributing Writers David Burda > Fran Howard > Tom Hubler > Don Jacobson > Sarah Lutman > Melinda Nelson > Ravi Norman > Rajiv Tandon MSP Communications CEO & General Counsel SVP, Owned Media Jayne Haugen Olson Vance K. 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JLG is filled with people like Michelle Mongeon Allen, who grew up in Towner, North Dakota and brought small town sensibility to the Twin Cities as President of AIA Minnesota. And Linda McCracken-Hunt, born and raised in Philadelphia, who designed the exterior of the new US Bank Stadium and holds the highest professional honor awarded by American Institute of Architects. And Patri Acevedo, a Rapid City transplant from San Juan, whose clients love her so much they invite her to their cattle branding parties – a high honor out west. You don’t have to be a man or a woman to work at JLG; you simply have to be the best. Inc. Magazine’s 50 Best Places to Work in America 100% EMPLOYEE OWNED MSN Money’s 50 Most Admired Companies in the U.S. jlgarchitects.com A Long Way, but Not Far Enough Gender diversity in senior management roles continues to lag.