Results Presentation Q1 2020 Disclaimer IMPORTANT NOTICE This presentation includes forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “believes,” “estimates”, “potential” or “continue” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements. 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In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by the cautionary statements contained, or referred to in this statement. The forward-looking statements included in this presentation are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this presentation with the understanding that our actual future results, levels of activity, performance and events and circumstances may materially differ from what we expect. This presentation includes certain financial measures not presented in accordance with IFRS including but not limited to Adjusted EBITDA. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing our financial results. Therefore, these measures should not be considered in isolation or as an alternative to loss for the period or other measures of profitability, liquidity or performance under IFRS. You should be aware that our presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of our products or services. 2 Keeping our teams, consumers and communities safe – Adapting logistics Warehouse operational changes Work from home Contactless safe delivery 3 Keeping our teams, consumers and communities safe – Commitment to community Celebrating #JumiaHeroes CE certified masks donations to health ministries 4 COVID-19 business impact – combination of short term supply and logistic challenges with unique e-commerce adoption opportunities Short-term supply and logistics challenges E-commerce & payment adoption opportunities Supply challenges reduce assortment availability Increased demand from brands and sellers to sell on Jumia • Cross-border business disruption with local sellers ability to • Brands and sellersby Jumia eager cross-border) to join the Jumia marketplace import negatively impacted by cargo disruption • Strong demand from offline convenience retailers to join the • Confinement measures restrict sellers’ ability to drop off their Jumia on-demand platform packages for delivery • Increasing advertisers’ interest for online channels • Restaurant kitchens shutdowns in a number of countries, Consumption shift towards online including large QSR chains • Surge in online demand for essentials starting in the second Logistics challenges limit our capacity to fulfil consumer half of March demand • Demand strength supports Sales & Advertising expense • Curfews make it challenging to fulfill orders. In South Africa, efficiencies processing and delivery of fashion orders were suspended for a • Opportunity to accelerate consumption shift towards online few weeks Opportunity to accelerate payment adoption • Reduced warehouse order processing capacity due to • Contactless delivery promotes usage of JumiaPay and safety measures (safety distance, shift splits etc.) provides an opportunity to drive payment adoption 5 COVID-19 had a differentiated impact by country across the March-April period Items Sold1 evolution in selected geographies and for Jumia Food Weekly evolution rebased to 100 on the week commencing March 2, 2020 200 Morocco Tunisia Group 100 Nigeria Jumia Food South Africa 0 Week of March 2 March 16 March 30 April 13 April 27 Notes: 6 1. Data at country level excludes food delivery and digital services offered on the JumiaPay app. The Group line represents total items sold across all countries for physical goods and food delivery, and excludes digital services offered on the JumiaPay app Q1 2020 highlights Growth 6.4mm 28% Annual Active YoY Orders Growth Consumers % JumiaPay 71% 77 YoY TPV Growth YoY JumiaPay Transactions Growth 22% 21% Monetization YoY Marketplace YoY Gross Profit1 Revenue1 Growth Growth €2.5mm (10)% Cost efficiency Gross Profit after YoY Adjusted EBITDA Fulfillment Expense loss reduction Notes: 1. Certain types of vouchers and consumer incentives were reclassified from Sales & Advertising to Revenue in 2019. The cumulative effect for the nine months ended September 30, 2019 was included in the results for the 7 three months ended September 30, 2019. Each of the quarters ended March 31, June 30 and September 30, 2019 have now been adjusted to reflect the impact of the reclassification, as detailed in appendix Marketplace growth JumiaPay Monetization Cost efficiency Appendix 8 Continued business mix rebalancing towards every-day product categories GMV contraction concentrated in selected categories Sustained volume momentum across categories Q1 2020 - GMV YoY Growth Q1 2020– Items Sold YoY Growth Digital services1 FMCG Beauty Home & Living Food delivery Order processing & deliveries at Fashion Zando, South Africa Electronics Enhanced promotional discipline Phones & Enhanced promotional discipline Accessories & mobile week scale down (20)% 0% 20% 40% 60% 80% (40)%(20)% 0% 20% 40% 60% 80% Notes: Charts are on different scales and exclude Jumia Travel categories: flights and hotel bookings as well as “Other” categories, which includes books, auto accessories etc. 1. Digital Services includes services offered on the JumiaPay app. Digital Services grew above 100% in GMV terms 9 Continued growth of usage and consumer adoption GMV Annual Active Consumers Orders €mm mm mm (11)% 51% 28% 6.4 6.4 5.0 213.9 189.6 4.3 Q1 20191 Q1 2020 Q1 2019 Q1 2020 Q1 2019 Q1 2020 Notes: 10 1. Q1 2019 GMV Adjusted for perimeter changes – exit from the Travel business and closure of Tanzania, Rwanda and Cameroon – as well as improper sales. Driving usage in times of COVID-19 - selected initiatives Stay safe campaign Brand and supply partnerships Live Streaming events (9 countries) (2 countries) Assortment relevance (6 countries) • Focus on hygiene and sanitary products (4 countries) (Egypt) • Initiated in partnership with Reckitt Benckiser. Subsequently joined by a number of other brands including Procter & Gamble, Unilever and others (3 countries) (Algeria) (Kenya) “Stay fit at home” “Tik Tok Lovers” “Home entertainment” Curated product collections 11 Marketplace growth JumiaPay Monetization Cost efficiency Appendix 12 JumiaPay business developments in Q1 2020 – Selected initiatives Geographical expansion Launch in Tunisia JumiaPay live in 7countries1 Contactless safe delivery Prepayment with JumiaPay Cashless payment at delivery with JumiaPay Continued