2021 MEDIA GUIDE Engage the world’s largest audience of packaging professionals rvsd 8/26/20 Packaging decision-makers at consumer products goods companies have been reading Packaging World for over 25 years. WE REACH YOUR CUSTOMERS. We reach the buying decision teams, including professionals in: • operations / production/quality • corporate and general management • package design or development • brand management • engineering • logistics / supply chain management • procurement • regulatory affairs • validation / compliance • plant management DID YOU KNOW? More than half of all packaging equipment purchases involve teams of four or more people. Learn more at PMMIMediaGroup.com/marketing-research » WHO WE ARE Packaging World is the world’s leading media brand for packaging professionals in consumer product goods, food, beverage, pharmaceuticals and all package-using industries. Over 450 companies who supply the $200+ billion U.S. packaging market choose Packaging World as their media partner. Parent company, PMMI Media Group, is a division of PMMI, The Association for Packaging and Processing Technologies; PMMI produces the PACK EXPO family of trade shows. Packaging World’s team of full time journalists are the most experienced in the B2B press, continuing 25+ years of editorial integrity and excellence. DID YOU KNOW? Packaging World offers print and digital media – and Joe Angel the benefits of both. Compared to digital, print media Publisher of Packaging World provides a deeper level of engagement that yields higher President of PMMI Media Group recall and causes more activity in brain areas associated with value and desire – key markers for purchase intent. WHAT WE DO Build brand and product awareness FOR YOU Keep your name in front of engaged industry professionals 365 days a year. Solutions for increasing your share of market Generate leads year round - our information-rich database enables marketers to reach the right prospects, with no wasted impressions. Drive traffic to your online content with our social media and Web campaigns - designed to boost traffic. Promote engagement among PACK EXPO attendees with access to show registrants who are interested in your products. Connect with your target prospects before and after each event via our exclusive ad products. 16% Other Packaged Products AUDIENCE OVERVIEW Packaging World has a total reach of over 400,000+ 11% 60% Healthcare across our various print, digital and event channels. Food/Beverage Manufacturer Our audience development team delivers the freshest 4% and most reliable audience data in B2B media. We offer: Cosmetics/ Personal Care • A shared database with PMMI, producers of the PACK EXPO family of trade shows 4% • Rigorous quality control, 6% Household/ Automotive including use of proprietary Packaging/ Processing algorithms to vet company data Supplier • Verification of job function, to ensure campaigns reach the right decision-makers • Unparalleled reach for your top-of-funnel branding. 50K 70K 85K 33K • Precise targeting to industry engaged end-user event segments, with comprehensive print magazine e-database monthly attendees first-party data subscribers packaging website contacts visitors See audience by channel here » Packaging World has relatively little audience overlap between channels. See details at Zigma.PMMI.org/PW AUDIENCE TARGETING With no wasted impressions, targeted marketing has become the gold standard. The efficiency of smaller, more precise audiences also enables a greater frequency of touches, moving your prospects further along the sales funnel. With the data-rich PMMI Audience Network (PAN), marketers can identify highly-defined market and industry segments, based on multiple demographics, including first-party data, only available from PMMI. See targeted audience counts here » Select your audience by • 25+ Industries REACH YOUR TARGET • 60+ Buying interest categories AUDIENCE IN MULTIPLE WAYS • 15+ Plant packaging processes • Facebook - Sponsored Posts, Video • Behavioral data (websites visited / event registration) • Email - Targeted E-Blasts • Geographic selects • Video Ads - Pre-roll Video on 100k brand safe websites (including Latin America) • Targeted Branding Ads across 100k brand safe websites • Job titles • Direct Mail - including Targeted Covers on Packaging World EDITORIAL ADVISORY BOARD CONTENT EXPERTS as of June 2020 Matt Reynolds, Pat Reynolds, Editor VP Editor Emeritus DAVID S. SMITH PACKAGING BUSINESS & ASSOC. SOLUTIONS Anne Marie Mohan, Jim Chrzan, VP, Senior Editor Content & Brand Development Learn more here » Iris Zavala, Aaron Hand, Kim Overstreet, Managing Editor Editor at Large Content Strategist, Alignment 2020 EDITORIAL CALENDAR JULY - DECEMBER INDUSTRY EVENTS AND ISSUE EDITORIAL FOCUS EQUIPMENT, SUCH AS MATERIALS, SUCH AS BONUS DISTRIBUTION Markets: Food and Beverage - E-Commerce thermoforming • marking, coding, July resins/additives • closures • labels/ - IoPP Salary Survey labeling • filling, capping, induction Closing: 6/10 sleeves • rigid containers • point of - Sustainable Packaging sealing • metal detection/ Materials: 6/15 purchase - Automation & Controls check-weighing • converting equipment - Supplement: Digital Printing Markets: Healthcare, Beauty, August packaging made from renewable Chemicals and Household Products labeling/bar coding • case/tray Closing: 7/10 resources • film/bioplastics • - Robotics erecting and sealing • palletizing/ Materials: plastic sheet • paperboard,blisters, - E-Commerce stretchwrapping • conveying 7/15 and cards - Supplement: Contract Packaging Markets: Food and Beverage bar coding/imprinting • palletizing/ September flexible packaging, pouches, closures, - Automation & Controls stretchwrapping • robotics • case/tray PACK EXPO International Closing: 8/3 and fitments • resins and inks • - Shelf Impact! erecting, sealing • labeling • controls/ Nov. 8-11, Chicago Materials: 8/7 desiccants • adhesives and tape - ISTA Package Testing and Certification components SHOWCASE PACK EXPO SHOWCASE PACK EXPO exhibitors will profile their resins/additives • protective packaging PACK EXPO International Closing: 8/7 Pre-show planner with advance products and services in this popular • IBCs (returnable containers) • rigid Nov. 8-11, Chicago Materials: 8/14 distribution to pre-registrants. pre-show planner. containers • packaging inks October Previewing equipment, technology reach packaging and processing PACK EXPO International Closing 9/8 PACK EXPO International 2020 and materials to be at PACK EXPO professionals in Latin America Nov. 8-11, Chicago Materials: 9/11 International, plus show information Markets: Healthcare, Beauty, Chemicals and weigh/fill • filling, capping, induction November Household Prdcts sealing • metal detection/ flexible packaging • specialty and shrink Closing: 10/9 - Sustainable Packaging check-weighing • marking/coding/ films • paperboard, blisters and cards Materials: 10/14 - E-Commerce labeling - Supplement: Emerging Brands Markets: Food and Beverage December palletizing/stretchwrapping • - Annual “View from the Top” desiccants • labels • protective packag- Closing: 11/6 bar coding/imprinting • case/tray erecting, - ISTA Package Testing and Certification ing • rigid containers • plastics Materials: 11/13 sealing • robotics • labeling - Supplement: Contract Packaging 2021 EDITORIAL CALENDAR JANUARY - JUNE INDUSTRY EVENTS AND ISSUE EDITORIAL FOCUS EQUIPMENT, SUCH AS MATERIALS, SUCH AS BONUS DISTRIBUTION Food and Beverage case/tray erecting, sealing • cartoning The Packaging Conf., January - Leaders in Packaging resins/additives • closures • labels/ • multipacking, bundling, shrink and Feb. 8-10, Amelia Island Closing: 11/25 - Automation & Controls sleeves • rigid containers • point of stretch wrapping • F/F/S and bagging • - Workforce Development purchase Interpack, Feb. 25-Mar 3, Materials:12/6 digital printing - E-Commerce Dusseldorf February Healthcare, Beauty, Chemical and Household CPA Annual Mtg, Mar. 9-11, Products conveying • capping, filling, induction packaging made from renewable Clearwater Beach Closing: 1/8 - Sustainable Packaging sealing • marking, coding, labeling • resources • film/bioplastics • plastic Materials: - Cannabis Special Report RSS bar coding • machine vision sheet • paperboard, blisters, and cards Flexible Pkg Assoc., 1/13 - E-Commerce Mar. 10-12, Amelia Island Food and Beverage bar coding/imprinting • palletizing/ March flexible packaging, pouches, closures, Craft Brewers Conference - E-Commerce stretchwrapping • robotics • case/tray Closing: 2/5 and fitments • resins and inks • Mar. 29-Apr. 1, San Diego - Flexible Pkg | FPA Awards erecting, sealing • labeling • controls/ desiccants • adhesives and tape Materials: 2/12 - Supplement: Pkg for Craft Brewing components Consumer Pkg’d Goods conveying • multipacking, bundling, April - Automation & Controls resins/additives • protective packaging and shrink wrapping • metal detection/ Closing: 3/5 - Readex Research: Ad Study • IBCs (returnable containers) • rigid checkweighing • cartoning - E-Commerce containers • packaging inks Materials:3/12 • machine vision - Supplement: Contract Packaging SHOWCASE EXPO PACK Mexico EXPO PACK Mexico SHOWCASE company profiles of EXPO PACK Mexico reach packaging and processing Closing 4/9 Mexico June 8-11, print and digital distribution exhibitors professionals in Latin America Materials: 4/16 Mexico City Food and Beverage May - Shelf Impact marking, coding, labeling • capping, flexible packaging • specialty EXPO PACK Mexico Closing: 4/9 - Digital Printing