Sony® BDV-E500W (Blu-ray DiscTM Player/ DVD / Home Theater System-see OFFICIAL NAMES comment) – Product Information Document OFFICIAL NAMES BDV-E500W Blu-ray Disc Player / Home Theater System Blu-ray Disc Player /DVD / Home Theater System Blu-ray Disc Player /DVD / 5.1 Home Theater System MODELS BDV-E500W PRODUCT DESCRIPTION (40 Characters or less) Blu-ray Disc™ Player Home Entertainment System (featuring S-AIR) PRODUCT POSITIONING STATEMENT *PLEASE REFER TO AD COPY FOR WHAT TO USE IN YOUR COMMUNICATIONS. The BDV-E500W is designed to offer consumers a simple, integrated Blu-ray Disc technology high-definition home theater experience. This theater system should appeal to current and future HDTV owners and consumers looking to purchase a Blu-ray Disc player and seeking an audio system to complete the home entertainment system. The system also appeals to consumers looking to upgrade their current home theater system to Blu-ray Disc technology and interested in the added value of S-AIRTM 5 technology’s surround sound and multi-room listening. HDNA CAMPAIGN MESSAGE Whether it’s the Sony® professional HD cameras used in sports and entertainment or the Sony HD products you use at home, they all share the same genetic code. We call it HDNA. Our passion and knowledge for all things high definition extend through every HD product we make. HDNA is what allows Sony to bring you truly unmatched HD experiences. CATEGORY MESSAGE Sony® makes movies and movie sound. So all our home theater products – from our BRAVIA® HDTVs and Blu-ray Disc players to our Sony home theater systems are engineered to complement each other in every way. Now you can indulge in your love of movies like never before. ADVERTISING MESSAGE Headline: Made for movie lovers. By movie makers. ADVERTISING COPY 10 Words (16) Experience premium high-definition picture quality and sound with the Sony® BDV-E500W Blu-ray Disc™ home theater system. 25 Words (37) Experience high-definition picture quality and sound with the Sony® BDV- E300 Bluray Disc™ home theater system. Enjoy Blu-ray Disc movies in Full HD 1080p, upscale your DVDs to near HD and unlock excellent surround sound with this all-in-one system.9 50 Words (70) Experience premium high-definition picture quality and sound with the Sony® BDV-E500W Blu-ray Disc™ home theater system. With this all-in- one system you enjoy the benefits of a Blu-ray Disc player - Full HD 1080p and DVDs in near HD picture quality9, plus a powerful 5.1 channel surround sound system that decodes DTS®-HD, DTS-HD MA, Dolby® Digital Plus and TrueHD high-definition surround sound formats. Includes wireless rear speakers for convenient positioning and is upgradeable for multi-room listening – up to 10 rooms (AIR-SA10 sold separately). 5 BASIC BULLETS (SHORT) • Blu-ray Disc™ Player / DVD disc 5.1 ch High-Definition Home theater System • Wireless rear speakers using S-AIRTM technology5 • Plays your Blu-ray Disc™ movies in Full HD 1080p 2 • Dolby® TrueHD and DTS®-HD Master Audio • BD- Live™ ready 3 • Plays DVDs and upscales them to near high definition6 • HDMI™ output7 • Easy set-up DVD • S-AIR™ Multi-room and wireless rear speaker ready5 • iPod® cradle included for Digital Media Port (iPod sold separately) 4 • xross media bar™ based menu system • 1000 watts RMS ( 143x5 +285 Subwoofer)8 • BRAVIA® Sync™ technology 1 LONG BULLETS (CONSUMER) Combination Blu-ray DiscTM media and DVD playback capabilities enable you to enjoy the latest Blu-ray Disc movie offerings while still enjoying your DVD collection from a single playback device. Floor-standing front speakers, center channel, surround speakers and a subwoofer complete the 5.1 channel surround sound home theater system.2 S-AIR Wireless surround sound is provided with the Included WAHT-SA10 wireless surround receiver enables the system to deliver room-filling surround sound without the hassle of custom installation or running speaker wires across the room.5 Full HD 1080p video output provides high-resolution HD images so you can take full advantage of your HDTV and the detail of Blu-ray Disc™ video content. BD/DVD/CD and AVCHD compatibility lets you play your favorite Blu-ray Disc movies, DVDs, audio CDs, and AVCHD-format discs.2 BD-Live™ technology brings you the next generation of interactivity, allowing you to download and stream bonus content, such as additional scenes, shorts, trailers, movie-based games, and more.3 DVD upscaling via HDMI™ makes your existing standard DVDs look better on your HDTV by upscaling them to near HD quality.6 The system decodes enhanced audio codecs, including Dolby® TrueHD and dts®-HD Master Audio. These high definition audio formats deliver “lossless” surround sound with up to 7.1 channels of discrete audio allowing you to enjoy excellent sound from the comfort of your living room.7 Sony's exclusive xross media bar™ user interface offers you a simple and intuitive way to navigate your Blu-ray Disc™ player’s menus, controls, and user settings. Ethernet port provides connectivity to a home broadband connection for network updates and BD- Live™ access. External memory (sold separately) is required. 3 Easy set-up DVD and one page guide, gives basic speaker set-up instructions and simple connection options. S-AIR™ Digital Wireless multi-room technology ready, with the addition of the S- AIR Station allows you to stream CD-quality audio from S-AIR capable BRAVIA® Theatre systems to up to ten compact, plug-and-play Air Station (AIR-SA10 sold separately) S-AIR receiver/speaker systems.5 Allows the use of an iPod® (not supplied) digital player via a built in Digital Media Port. The Digital Media Port allows you to connect compatible digital devices directly to the system so you can enjoy content stored on your Sony® Walkman® player, iPod, PC, mobile phone or other compatible digital devices. (All sold separately) 4 With 1000 watts RMS ( 143x5 +285 Subwoofer) of power you receive the most from the included speakers and subwoofer.8 BRAVIA® SyncTM capability utilizes the HDMI™ CEC function easily turn on and control your compatible HDMI™-connected components. 1 KEY FEATURES (TECHNICAL) Blu-ray Disc and DVD playback: Combination Blu-ray Disc and DVD playback capabilities enable you to enjoy the latest Blu-ray offerings while still enjoying your DVD collection from a single playback device. Satellite front speakers, center channel, surround speakers and a subwoofer complete the 5.1 channel surround sound home theater system.2 S-AIR Wireless surround sound: S-AIR Wireless surround sound is provided with the included WAHT-SA10 wireless surround receiver enables the system to deliver room-filling surround sound without the hassle of custom installation or running speaker wires across the room.5 Full HD 1080p video output2: Full HD 1080p video output provides high- resolution HD image so you can take full advantage of your HDTV and the detail of Blu-ray Disc™ video content. BD/DVD/CD and AVCHD playback plays your favorite Blu-ray Disc™ movies, DVDs, Audio CDs, and AVCHD-format discs.2 BD-Live™: BD-Live technology brings you the next generation of interactivity, allowing you to download and stream bonus content such as additional scenes, shorts, trailers, movie-based games, and more. 3 DVD upscaling via HDMI™: DVD upscaling via HDMI™ makes your existing standard DVDs look better on your HDTV by upscaling them to near HD quality.6 Dolby® TrueHD decoding and DTS-HD master audio: The system decodes enhanced audio codecs, including Dolby® TrueHD and dts®-HD Master Audio. These high definition audio formats deliver “lossless” surround sound with up to 7.1 channels of discrete audio allowing you to enjoy excellent sound from the comfort of your living room.7 xross media bar™ menu navigation: Sony's exclusive xross media barTM user interface offers you a simple and intuitive way to navigate your Blu-ray Disc™ player’s menus, controls, and user settings. Easy set-up DVD: Easy set-up DVD and one page guide, gives basic speaker set- up instructions and simple connection options. S-AIRTM Multi-room ready: S-AIR Digital Wireless multi-room technology ready, with the addition of the S-AIR Station allows you to CD-quality audio from S-AIR capable BRAVIA® Theatre systems to up to ten compact, plug-and-play Air Station (AIR-SA10 sold separately) S-AIR receiver/speaker systems.5 iPod® Cradle included for Digital Media Port: Digital Media Port connection allows the use of an optional Digital Media Port adapter to connect digital devices directly to your BRAVIA® HDTV so you can enjoy photos, videos or music stored on your compatible Sony® Walkman™ player, iPod, PC, mobile phone or other compatible digital devices. (All sold separately) 4 1000 Watts of power: With 1000 watts RMS ( 143x5 +285 Subwoofer) of power you receive the most from the included speakers and subwoofer.8 Ethernet port: Ethernet port provides connectivity to a home broadband connection for network updates and BD-Live™ access. (External memory (sold separately) is required.)3 BRAVIA® SyncTM: BRAVIA Sync capability utilizes the HDMI™ CEC function easily turn on and control your compatible HDMI- connected components.1 LOGOS: Blu-ray Disc™ Technology DVD Upscaling BD-Live™ Technology Dolby® TrueHD Technology Dts-HD Master Audio xross media bar™ Technology BRAVIA® Sync™ Technology S-AIR FOOTNOTES (at least 8pt font): 1. Works with other BRAVIA® Sync™ or Theatre Sync™ labeled home audio/video products when connected via HDMI cable (sold separately) . 2. Certain circumstances may limit/prevent Blu-ray Disc™ media or DVD playback. Requires HDTV for high definition playback with 1080p and HDMI cable (sold separately). 3.