SPARC 12 Parallel Session Abstracts Parallel session 1A: Art and Design Name University Subject Area Presentation Title 1A Identities in a Diversity of Art and Design Contexts. Chair: Dr Anna Catalani Antonio Benitez Salford Art The ageing population and museum audiences. Sarah Lawton Salford Art Tapestries of Identity: Salford in the Digital Age. Sylvia Theuri Salford Art Visual Arts Education and the Black Community in Britain. Abstracts The broadness of the field of Art and Design allows for many opportunities for identities to emerge and be explored. This session will consider three different contexts in which identities are formed in Art and Design: • Benefits and needs to engage older people in museum activities • Collaborative artistic processes and media interfaces as tools to explore identities within Salford’s transforming society • Aspiration, participation and representation: Black students in Higher Education visual arts The ageing population and museum audiences Antonio Benitez Why should museums give more importance to their older audiences? What are the benefits and challenges of engaging older people in museums? How will the ageing of the population affect the profile of museum visitors? In the last decade audience development work in museums has achieved great results working with Black and Ethnic Minority communities and younger audiences. But until now, most museums have not given much attention to their older audiences. With the ageing of the population transforming our societies museums need to react to these important demographic changes. This presentation will explore the current profile of older people visiting museums and the opportunities, mutual benefits and policy implications needed for museums working closely with their older audiences. Tapestries of Identity: Salford in the Digital Age Sarah Lawton The key investigation that forms the core of this research project stems from, ‘What is the tapestry of Salford’s identity in the throes of the digital era and to what extent does it bear a relationship to its industrial heritage?’ The current working title of the project is; ‘A Digital Tapestry of Salford,’ with the aim of using collaborative processes to explore Salford’s emerging identity via technologies such as animation, sound, film and networking platforms. Distinctive and unique variations of each area in Salford will be focal points for such lines of enquiry, correlating with the development of MediaCityUK at Salford Quays. The site was originally introduced as a major engineering achievement of the Victorian era; one of its key functions being to export Northern English cotton overseas. The current period presents an equally pivotal point for Salford that has comparative functionalities of global exportation and overhaul. By using threads, tapestry and weaving as metaphorical concepts, this presentation will outline an investigative approach that aims to document and depict contemporary characteristics of the locality in the early part of the Millennia. Visual Arts Education and the Black Community in Britain Sylvia Theuri How has the development of the visual arts sector in Britain to be more ‘culturally diverse’ impacted the Black community? Has it made a difference to their Higher Education aspirations? At present, within the Black community in Britain there is evidence to show that Higher Education visual arts is currently outside the scope of aspiration. In 2005 the Arts Council England published a report which highlighted a lack of participation by the Black and Minority Ethnic (BME) communities in Higher Education (HE) visual arts. The report also noted that in-depth research within this field was greatly lacking. This presentation will focus specifically on the Black community and their aspiration, participation and representation in HE Visual Arts. It will look at this group as opposed to the wider BME community in order to bring it out of its anonymity within the field of HE visual art. Why is HE visual arts outside the scope of aspiration for this community? Are there specific historical, cultural and contextual circumstances related to this? Parallel session 1B 1B Business. Chair: Dr Maria Burke. Co-chair: Xiaoxian Zhu Hayel Ababneh Salford Business Exploring the Potential of Human Resource Information Systems in Jordanian Mobile Telecommunication Companies. Maria Salford Business A snapshot with technological frames on the technological- Emmanouilidou organisational innovation interplay: preliminary findings from a Greek public hospital. Francis Ojie Salford Business A search for paradigm in achieving project success in sporting projects through effective stakeholder management. Abstracts Exploring the Potential of Human Resource Information Systems in Jordanian Mobile Telecommunication Companies Hayel Ababneh Purpose: This research aims to explore the drivers behind the use of Human Resource Information System (HRIS) in Jordanian Mobile Telecommunication Companies. The main intention is to investigate supporting and hindering factors affecting the use of HRIS in participating two Jordanian companies. Design/methodology/approach: An interpretive case research, based on in-depth interviews, was conducted to gain greater depth understanding of HRIS use. Findings: Despite the gained evidence that HRIS has been significantly contributing to achievement of organisational objectives, there are some imperfections in HRIS especially on the side of human capital. Human Capital Information System (HCIS), a new paradigm of the current HRIS was emerged that overcomes its deficiencies. Research limitations/implications: Further research is needed to examine the proposed framework and to validate it by applying it in different contexts. Practical implications: The developed framework should help practitioners to acquire a clear sight about the future prospects of HRIS in improving the existing HR practices, and to learn how to use and manage HRIS to revitalise HR function, and gain competitive advantage from the adoption of HCIS. Originality/value: Much of the empirical literature on using HRIS has focused on the developed world. This research contributes to knowledge of the HRIS theory in the context of Arab countries, particularly in Jordan. This research attempts to assess the impact of HRIS on the individual level. A snapshot with technological frames on the technological-organisational innovation interplay: Preliminary findings from a Greek public hospital Maria Emmanouilidou The notion of technological innovation in the healthcare setting is nowadays of paramount importance. The healthcare milieu is confronted with intensive socio-demographic and economic challenges, all of which call for innovative solutions. Information-related technological innovations, in particular, such as Electronic Health Records (EHR) can provide substantial benefits including improved patient outcomes, increased efficiency and lower costs. As a result, EHR has received considerable attention by national governments as a means of reforming the status quo of health services across all levels of healthcare delivery. Nevertheless, the transition to the ‘paperless’ hospital appears to be a complicated process due to a number of interrelated factors, namely technological, organisational and political. The aim of this paper is to explore the interplay between technological and organisational innovation in the context of a Greek public hospital with EHR being the focal technological innovation of inquiry. Through a Technological Frames of Reference (TFR) lens the paper portrays a selective subset of the interpretations of healthcare professionals, doctors and nurses with an administrative role in their clinical unit, on the technological innovation per se, its effect on organisational innovation and the enabling and disabling determinants of the reciprocal relationship of these two innovation dynamics. A search for paradigm in achieving project success in sporting projects through effective stakeholder management. (A case of stakeholder involvement in the London 2012 Olympics project) Francis Ojie This research adopts the London 2012 Olympics project as a case study to investigate success and failure in sporting projects with particular emphasis on managing stakeholder involvement in project management. Primarily, the research problem which this study seeks to address is establishing the extent to which the level of stakeholder involvement contributes to project success/failure in large sporting projects. Though significant research has been done by researchers such as Aaltonen & Sivonen (2009), Jepsen & Eskerod (2009) and Bourne & Walker (2008) in the area of stakeholder management which show this area to be critical in determining the success or failure of projects, Kirsi (2011) maintains that the need for more research in this area is more significant in larger projects with more complex stakeholder environments thus the researcher’s interest in the London 2012 Olympics project as an appropriate case study. The aim/contribution of the study is to develop a practical and theoretical framework which could be applied to effectively manage the level of stakeholder involvement in sporting projects in order to optimise their success rates. The presentation at SPARC therefore, will give the researcher the opportunity to speak about the research objectives and the general scope of the study in more detail. The researcher also hopes to share some of the findings in the study gained from speaking with the London Olympic