PLAY THE GAME OF LUV ON YOUR MOBILE ~ UTV Indiagames launched an engaging game for ‘I Hate Luv Storys’ ~ Mumbai, 30th June 10 - Love is in the air as movie buffs eagerly await the release of the movie – I Hate Luv Storys, a film coproduced by Dharma Productions and UTV Motion Pictures. Capturing this Luv syndrome on mobile, UTV Indiagames today announced the launch the official mobile game for I Hate Luv Storys as the film cast – Imran Khan and Sonam Kapoor along with the director – Punit Malhotra unveiled the game at JW Marriott, Juhu. With stunning visual elements and character animations, the mobile game takes all the luv-struck gamers into a virtual world of Jay and Simran where the gamer has to step into the shoes of Imran Khan a.k.a Jay and interact with Sonam Kapoor – Simran and Sameer Dattani – Raj for an exciting gaming experience. Intuitive controls, slick adaption, high quality graphics, easy maneuverability are definite to prove to be a gamer’s delight as they pave their way through four very engaging levels, all based on the events inspired from the movie. In level one - Theatre Blues, Jay has been forced to watch a film with Simran and Raj and he has a task to irritate Simran without getting caught. Once he succeeds, he moves on to the second level - Love Cocktail, where he has to secretly refill in Raj’s glass and get him completely drunk at Simran’s cocktail party. Moving on to the third level: Dance of Envy, Jay has to groove and perform some jazzy dance moves with Giselle and ensure that Simran gets jealous. And in the fourth level, Race for Love, much like in movies, Jay realizes his true luv for Simran and has to rush to a theatre and stop Simran before it is too late! Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, “ This movie has excellent pedigree coming from– Dharma and UTV Motion Pictures with a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie” Talking about this association, Punit Malhotra, Director of I Hate Luv Storys said, “I Hate Luv Storys is a fun, young film made with a lot of heart. I am sure people will really like this gaming experience by Indiagames as its interactive, enjoyable and engaging.” About UTV Indiagames: UTV Indiagames is India’s largest games company and a pioneer in the mobile and online game space. The Company has established relationships with more than 80 telecom operators such as Vodafone, Verizon, T mobile, AT&T, Hutch, Airtel in over 50 countries around the world. UTV Indiagames partners with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others. The company has developed and published mobile games such as IPL T20Fever,Bioshock, Garfield, Flavor Of love, Godzilla, Bruce Lee, The Office, Scorpion King, Cricket 20-20, Movin Maze, amongst others. The company also runs the only subscription based Games on Demand service for PC games across all major broadband operators in India and is an operator of ITV Games Services with leading satellite TV service providers in India. About UTV Motion Pictures Established in 1995, UTV Motion Pictures has played an active role in pioneering the studio model in the Indian film industry, where it is able to leverage script development, budget and time management and international distribution. UTV Motion Pictures has emerged as a strong player in Indian and International cinema with the success of movies like BAFTA nominated Rang De Basanti, Khosla Ka Ghosla, The Namesake, A Wednesday! UTV has co-produced movies like Ashutosh Gowariker's Jodhaa-Akbar, which was the biggest blockbuster of 2008 and M. Night Shyamalan's The Happening which is amongst the top grossers in Hollywood. UTV has also distributed movies like Aamir Khan's directorial debut Taare Zameen Par & his production Jaane Tu Ya Jaane Na in the international markets. In the year 2009, UTV produced and distributed successful movies like Dev. D, Kaminey and Wake Up Sid and delivered this year biggest blockbuster- Prakash Jha’s Raajneeti. The studio house has an equally aggressive slate of movies coming up with Sanjay Leela Bansali’s Guzaarish, Rajkumar Gupta’s No One Killed Jessica, Farah Khan’s Tees Maar Khan, and many more. About Dharma Productions Heart-warming storylines, stellar megastar casts, record box-office collections… These are what make up our celluloid dreams at Dharma Productions. Enrapturing audiences all around the world, Dharma Productions is a name to reckon with when it comes to quality cinema and box office success. Established in 1976 by Late Shri Yash Johar, Dharma Productions Pvt. Ltd., the company soon became a buzzword for stellar productions with releases such as Dostana, Duniya, Muqaddar Ka Faisla, Agneepath and Gumrah. 1998 saw the release of Kuch Kuch Hota Hai, the directorial debut of Karan Johar. This film went on to create history not only in India but all over the world. It became the first Indian feature film to figure in the UK Top 10 (Empire, December 1998), featuring in sold out shows at the Odeon Marble Arch and at The Empire - Leicester Square in the West End of London. Taking his father’s legacy forward, Karan Johar has under his tutelage, encouraged young filmmakers to create magin on-screen. Dharma produced films such as Kal ho na ho, Dostana, Wake up Sid, Kurbaan and now I Hate Luv Storys besides films directed by Karan himself such as: Kabhi Khushi Kabhi Gham, Kabhi Alvida na Kehna and My Name is Khan. For Press Queries please contact: Jyotika Ahuja Aishwarya Gurjar Head - Corp Comm & PR Asst Manager - Corp Comm & PR UTV UTV 9619122379 9619847047 [email protected] [email protected] .