REQUEST FOR PROPOSAL Title: UNC Department of Athletics Carolina Athletics In-Venue Merchandise Provider Issuer: The University of North Carolina at Chapel Hill Attn: Alexis Barlow Ernie Williamson Athletics Center, CB 8500 450 Skipper Bowles Drive Chapel Hill, NC 27514 RFP Issue Date: Friday, February, 23, 2018 Response Deadline: Monday, April 2, 2018 Important: Four (4) hard copies of the proposal and one (1) electronic copy on a CD or USB drive are to be submitted to the issuing agency at the address indicated above. Sealed proposals will be received until 5:00 p.m. on April 2, 2018, for furnishing services as described herein, at the address indicated above as the issuing agency. Proposals not received by 5:00 p.m. on April 2, 2018, shall not be considered. Postmarks will not be considered in judging the timeliness of submissions. Proposals submitted by fax will not be accepted. A pre-proposal conference will be held on Monday, March 5th at 1:00 pm in the in the first floor conference room in the Ernie Williamson Athletic Center, which is adjacent to the Dean Smith Center (parking is available in the lot behind EWAC, with an access code that will be emailed to the attending parties). The pre-proposal conference will begin with a presentation of the RFP, include a questions and answers session, and conclude with a tour of the Athletic Facilities to include in- venue merchandise sales areas. Attendance at the pre-proposal conference by all interested companies is strongly encouraged by the issuing agency. Please notify UNC via email at ([email protected]) of your intention to attend the conference and include the names and titles of those representing your firm. Any questions regarding the proposal should be made at the pre-proposal conference, or after the conference in writing to Alexis Barlow at the address indicated above, or by e-mail ([email protected]), no later than 5:00 p.m. on Monday, March 19, 2018. Responses to all written inquiries will be issued by e-mail no later than Tuesday, March 20, 2018, to all companies sent copies of this Request for Proposal. This RFP is a competitive process designed to serve the University’s best interests. This RFP pertains to a revenue-generating University endeavor and does not involve the expenditure of University funds. Consequently, this RFP process is not subject to State or University purchasing laws and regulations. Final selection of Operator(s) is contingent on satisfactory negotiation of a contract. 1 TABLE OF CONTENTS SECTION 1: Introduction and Purpose ..................................................................4 1.1 Introduction and Purpose ...........................................................4 SECTION 2: In-Venue merchandise RFP Timeline...............................................5 SECTION 3: UNC Background Information..........................................................6 3.1 UNC Background.......................................................................6 3.2 University Mission .....................................................................6 3.3 University Enrollment ................................................................6 3.4 Department of Athletics .............................................................6 3.4.A. Athletics Background ................................................ 6-7 SECTION 4: Athletics Master Plan Summary .......................................................8 SECTION 5: Game Day In-Venue Merchandise Sales Information .............. 9-15 5.1 Gross Sales ...................................................................................10 5.2 Kenan Memorial Stadium ............................................................10 5.2.A Minimum Requirements for In-venue Merchandise Sales at Kenan Stadium & Tar Heel Town .......................................................11 5.3 Dean E. Smith Center ...................................................................12 5.3.A Minimum Requirements for In-venue Merchandise Sales at the Dean E. Smith Center ............................................................................12 5.4 Carmichael Arena .........................................................................13 5.4.A Minimum Requirements for In-venue Merchandise Sales at Carmichael Arena ........................................................................................13 5.5 Boshamer Stadium .......................................................................14 5.5.A Minimum Requirements for In-Venue Merchandise Sales at Boshamer Stadium ....................................................................................14 5.6 Requirements for In-Venue Merchandise Sales for Olympic Sports Venues ................................................................................................15 SECTION 6: FINLEY GOLF COURSE ....................................................................16 SECTION 7: GUIDELINES FOR SUBMITTING PROPOSALS ..................... 17-22 2 7.1 Operator Profile ............................................................................17 7.2 Staff Profile and Training .............................................................17 7.3 Sales Strategy, Sales Items and Proposed Pricing ........................17 7.4 Promotional Offerings ..................................................................17 7.5 Energy Efficiency/Green Practices ..............................................17 7.6 Points of Sales ..............................................................................18 7.7 Capital Investments ......................................................................18 7.8 Financial Consideration ................................................................18 7.9 Commission Structure ..................................................................18 7.10 Data Pricing and Analytics/Customer Research ........................18 7.11 Fetzer Field .................................................................................18 7.12 References ............................................................................ 18-19 7.13 Financial Form Samples/Financial Performance .......................19 7.14 Term ...........................................................................................19 7.15 Additional Guidelines ........................................................... 19-22 EXHIBITS .................................................................................................... Exhibit A: Detailed In-venue Merchandise Sales Reports ........... 23-47 Football ............................................................................. 23-24 Men’s Basketball .............................................................. 25-28 Baseball ............................................................................ 29-33 Women’s Basketball ......................................................... 34-36 Volleyball ......................................................................... 37-38 Field Hockey...........................................................................39 Men’s Soccer .................................................................... 40-41 Women’s Soccer ............................................................... 42-43 Men’s Lacrosse ................................................................. 44-45 Women’s Lacrosse ........................................................... 46-47 Exhibit B: Map Showing Location of Pre-Proposal Conference .......48 3 SECTION 1: INTRODUCTION AND PURPOSE 1.1 Introduction and Purpose The University of North Carolina Department of Athletics (“UNC” or “University”) is seeking proposals from qualified and experienced Operators (“Operator”) to manage in-venue merchandise sales commencing July 1, 2018, for twenty-eight (28) varsity teams. The purpose of this Request for Proposal (“RFP”) is to identify and select a qualified Operator to provide professional and high quality in-venue merchandise sales at UNC athletic facilities that will provide optimum satisfaction for patrons and optimize revenue for the Department of Athletics. Under an agreement to be negotiated with UNC (the “Agreement”), the Operator will be granted the exclusive right as provided herein to manage in-venue merchandise sales in accordance with the terms and conditions outlined in this RFP. The current Operator of in-venue merchandise sales is Chapel Hill Sportswear (“CHSW”). CHSW has provided in-venue merchandise sales for UNC since 2011. The current agreement between UNC and CHSW expires on June 30, 2018. The current Operator for online merchandise sales in Fanatics. The contract with Fanatics expires on June 30, 2018. Online merchandise sales is not included in this RFP. The in-venue merchandise sales opportunities covered in this proposal include Athletic Department games featuring University of North Carolina teams in regular season competition on the campus of UNC. It does not include ACC and NCAA-sponsored events. The University is requesting proposals for a new in-venue merchandise agreement with a term of seven (7), or ten (10) years. Operators are asked to make proposals for both term lengths. More detailed information regarding in-venue merchandise sales is provided later in this RFP. The University will review all proposals submitted by the deadline stated herein and will select a proposal or proposals that is the most advantageous to the University based upon the Operators’ demonstrated ability to enhance in-venue merchandise sales and based upon the financial package offered