GESTEVISION TELECINCO S.A. Company Presentation Madrid, January 13th 2011 1 MARKET CAPITALIZATION 5,378 5,367 N.3 per market capitalization in Europe 3,608* 3,400 2,950 2,328 Mediaset Prosieben Telecinco ITV (€) TF1 M6 3,608* N.1 per market capitalization in Spain 1,615 1,317 437 Telecinco Antena3 Prisa Vocento Source: BLOOMBERG Data: in €mm as of January 12th 2011 The new group is the 3rd per market capitalization in Europe 2 Creating the leading TV platform in Spain Free float 39.5% 41.6% 17.3% 56.0% Tresury 1.6% shares 22.0% 100% 22.0% Actual shareholding structure 3 FINAL TRANSACTION TERMS Sources: two capital increases Right issue capital increase: new issued Transaction summary shares 86,817,700 equal to €499.2mm In kind capital increase reserved to Prisa* Telecinco acquires 100% of Cuatro and Group: newly issued shares 73,401,807 22% of Digital+ New total number of shares: 406,861,426 Grupo Prisa receives newly issued Telecinco shares representing 17.336%* Uses of Telecinco’s equity post rights issue and €488mm in cash €488.0mm for the acquisition of the 22% DTS (Digital+) 17.336%* in exchange of the 100% of SOGECUATRO (Cuatro) Total value of the deal €1.079mm * Post capital increase adjustment Extraordinary acceptance of the capital with Prisa: 2.866.972 shares increase with total subscription requests of almost 10x the offer 4 INVESTMENT HIGHLIGHTS ClearClear leadershipleadership inin thethe SpanishSpanish Free-TVFree-TV Market…Market… … in terms of audience… …and advertising share Cuatro — strong and complementary fit with Cuatro — significant power ratio upside Telecinco bringing the third largest audience share¹ Timed to better capture the recovery and redefinition of the advertising market in Spain Creating the clear leader in the Spanish Free-TV market Value creation opportunity led by a solid experienced management Value creation opportunity led by a solid experienced management SolidSolid NewNew T5T5 groupgroup PartnershipPartnership ofof Spain’sSpain’s structurestructure financiallyfinancially leadingleading networksnetworks ofof FreeFree andand andand operationallyoperationally Pay-TVPay-TV channelschannels Creating a powerful TV group Partnership with the Pay-TV leader in Spain Sound capital structure pre- and post-transaction Leading Free-TV player in Spain with a unique positioning to capture the developing upside of the advertising market and benefiting from its strategic partnership with Pay-TV market champion Digital+ ¹Excluding TVE Creation of the leading TV Media group in Spain 5 VALUE CREATION Management team Main sources of expected value creation CEO TV Broadcasting CEO Advertising Optimization in the selling of the different commercial Paolo Vasile Giuseppe Tringali package (27 years in TV sector) (38 years in TV sector) Optimization of the advertising slot General Manager PUBLIMEDIA Improvement in cross sponsorship and promotions PUBLIESPAÑA TV Broadcasting GESTION with the different channel Manuel Villanueva (24Y in TV sector) Cost efficiencies expected to come from General Manager General Manager Salvatore Chiriatti overlapping costs Operations (21Y in TV sector) Massimo Musolino Central cost rationalization (22Y in TV sector) Programming acquisition optimization Chief Financial Officer General Manager General Manager Experienced management in multichannel strategy Javier Uria of Advertising of Marketing (11Y in TV sector) Giuseppe Silvestroni Quico Alum – Mediaset know-how implemented (21Y in TV sector) (21Y in TV sector) Multiple sources of potential value creation 6 Advertising: the leading TV platform in Spain 9M 2010 TV advertising market share 44.7% TV Advertising spending in Spain (€mm) 27.6% 11.2% 11.0% -€1.1bn 0 3,358 2,299 9M 2010 Power Ratios 2007 2009 Group audience (%) 17.4% 8.1% 15.5% 11.0% 6.9% Market share¹ (%) 32.5% 12.2% 27.6% 11.2% 11.0% Power ratio 1.87x 1.52x 1.78x 1.02x 1.60x Source: Infoadex 7 4th QUARTER 2010* BROADCASTING Audience 24h Total Individuals* Total Group 14.3 Total Group audience18.6% Audience: 16.8% 11.4 2.5 2.0 1.6 1.7 0.7 1.2 *Data October 1st - December 31st 2010 For the advertisers a higher audience share channel is 8 worth more Sources: KANTAR MEDIA Audience: the leading TV platform in Spain Group’s audience* strengths Group’s audience complementarities Total Individuals 24h 25.3% Commercial Target* 27.5% Female Ind. 13-34 close to 29% Female close to 28% 27.5% 27.6% 28.9% 9.1 28.9% 6.9 10.7 4.0 10.1 4.2 4-12 13-24 25-34 35-54 55-64 64+ 6.0 4.8 14.3 16.9 12.4 14.1 Male T.Com *Data September 1st - December 31st 2010 Commercial target: Audience group 13-24 Female comprising of individuals from 16 to 59 living 25-34 in communities of over 10,000 inhabitants and across middle and upper social classes Complementarities of the new Sources: KANTAR MEDIA group’s audience share 9 240 220 Minutes 200 180 Thousands 160 140 120 Yr 1995 Yr 1996 Yr 1997 Yr 1998 Yr 1999 BROADCASTING Record TV consumption Yr 2000 in 2010 with 234,5 minutes Yr 2001 7,200 Yr 2002 6,700 Yr 2003 Yr 2004 6,200 Yr 1995Years 211 Minutes 5,343 Thousands Yr 2005 Yr 1996 214 5,445 Yr 1997 209 5,493 Yr 2006 5,700 Yr 1998 210 5,584 Yr 1999 213 5,678 Yr 2007 Yr 2000 210 5,639 5,200 Yr 2001 208 5,660 Yr 2008 Yr 2002 211 5,754 Yr 2003 213 5,824 Yr 2009 4,700 Yr 2004 218 6,167 Yr 2010 Yr 2005 217 6,205 4,200 Yr 2006 217 6,270 Yr 2007 223 6,502 Yr 2008 227 6,688 Yr 2009 227 6,848 Yr 2010 235 7,149 Sources: KANTAR MEDIA 10 January 1st – December 31st 2010 BROADCASTING Audience 24h Total Individuals by Groups Audience 24h Commercial Target* by Groups +1.4 24.1 +1.3 20.8 +1.5 17.7 +1.6 18.4 -0.8 15.8 -0.6 16.7 28.2% -0.8 12.2 -0.3 14.2 Others 25.6% Others -2.3 11.3 -1.2 9.8 -0.9 7.9 -2.0 8.8 +0.2 7.0 +0.2 8.6 0.0 5.0 10.0 15.0 20.0 25.0 0.0 5.0 10.0 15.0 20.0 Vs 2009 Audience Prime Time Total Individuals by Groups Audience Prime Time Commercial Target* by Groups +1.8 23.3 +1.8 20.8 +0.3 17.7 +0.3 18.0 -0.3 15.7 -0.3 16.7 27.9% -2.0 12.1 -0.1 Others 13.0 25.6% -0.6 Others 11.5 -1.5 9.9 -1.3 7.9 -1.6 9.8 +0.2 7.7 +0.5 9.1 0.0 5.0 10.0 15.0 20.0 25.0 0.0 5.0 10.0 15.0 20.0 * Commercial target: Audience group comprising of individuals from 16 to 59 living Telecinco’s group of channels is leader in communities of over 10,000 inhabitants within the commercial groups and across middle and upper social classes Sources: KANTAR MEDIA 11 BROADCASTING December 1st 2009 – December 31st 2010 Audience 24h Total Individuals by Groups Ban of advertising Analog World Cup Launch of on State TV switch-off 25 20 15 10 5 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 During the last 12 months Telecinco’s group of channels is leader in audience, 12 among the commercial groups Sources: KANTAR MEDIA January 1st – Decmber 31st 2010 BROADCASTING Audience 24h Total Individuals by Channel Audience 24h Commercial Target* by Channel -0.4 16.0 -0.6 14.9 -0.5 14.6 -0.1 13.7 -3.0 11.7 -3.4 11.9 -2.2 11.0 -1.5 8.9 -1.2 7.0 -1.9 8.6 -0.2 6.6 -0.2 8.2 0.0 5.0 10.0 15.0 0.0 5.0 10.0 15.0 Vs 2009 Audience Prime Time Total Individuals by Ch. Audience Prime Time Commercial Target* by Ch. +0.2 16.9 +0.7 15.1 -1.8 14.4 -2.1 14.3 -1.9 11.8 -3.1 11.8 -2.4 - 11.5 -1.5 9.6 -1.5 7.2 -1.8 9.2 -0.3 7.2 -0.1 8.5 0.0 5.0 10.0 15.0 0.0 5.0 10.0 15.0 * Commercial target: Audience group comprising of individuals from 16 to 59 living Telecinco channel is leader among the in communities of over 10,000 inhabitants and across middle and upper social classes commercial channels 13 Sources: KANTAR MEDIA BROADCASTING Audience 24h Total Individuals by groups* +1.7 0.7 0.7 +0.7 (0.9) 1.2 1.2 0.9 (2.3) 1.0 17. 9 18.6 16.9 17. 2 16.7 16 . 0 16.0 15 . 6 14 . 7 13 . 7 TOTAL T5 FDF La7 Boing TOTAL TOTAL A3 Neox Nova Nitro TOTAL 4Q09 4Q09 4Q10 4Q09 4Q10 *Data October 1st - December 31st With the launching of the fourth channel T5 Group increases its 14 audience by 1.7 points Sources: KANTAR MEDIA 15 GROUP 24h Total Individuals st th (€million) 9M10 9M09 VAR. % Audience Share, Jan 1 – Sept. 30 2010 17.4 Total Net Revenues (€ mn) 622.4 432.2 44.0% +12.3% 14.7 *** **** 15.5 Total Operating Costs 448.3 343.3 30.6% EBITDA adj.* (€ mn) 174.2 89.0 95.8% +24.6% EBITDA adj/Net Revenues 28.0% 20.6% 11.8 EBIT (€ mn) 166.9 82.5 102.3% EBIT/Net Revenues 26.8% 19.1% T5 A3 Grupo Telecinco Grupo Antena 3 Net Profit Reported (€ mn) 32.2 62.2 -48.3% TV Advertising Market 9M2010 Net Profit Adjusted** (€ mn) 121.2 78.5 54.4% Others 5.4% FCF (€ mn) 185.4 70.0 164.7% 11.0% FCF/Total Net Revenues 29.8% 16.2% 32.5% Net Cash Position -82.5 -176.9 53.4% 11.2% 0.0% * After the rights consumption 12.2% ** Excluding the Net Impact of the amortization of the PPA of Endemol and 27.6% the write-off on the investment in Edam.