CONTENTS 04 - BIRMINGHAM: MACRO OVERVIEW 06 - ECONOMY 08 - CONNECTIVITY 10 - EDUCATION 18 - SALES AND RENTAL MARKET 12 - REGENERATION 20 - THE DEVELOPMENT 16 - SUPPLY AND DEMAND 22 - AREA MAP 32 - COMPARABLE MAP 34 - SPECIFICATIONS 35 - DEVELOPER 36 - DISCLAIMER BIRMINGHAM: MACRO OVERVIEW Situated centrally between major UK hubs, Birmingham has become the most popular destination for people moving out of the Capital. With large volumes of regeneration and high-connectivity, it's no surprise that it was recently named the number one business hotspot in the UK, outside of London. 4 5 ECONOMY ECONOMY BIRMINGHAM ECONOMY - Birmingham has more open spaces than Paris and more canals than At a GDP of £38.7bn Contracting in 2020 Venice. These factors in 2019, Birmingham due to Covid-19, is the city with the Birmingham's GDP is contribute to the city largest economy in the expected to grow over being listed in the Top UK outside of London 11% in 2021 50 Most Livable Cities of the Mercer’s Global Quality of Living Report. The 4% GDP growth in PWC’s Emerging Trends 2019 outstripped the in Real Estate 2019 national average of ranked Birmingham as 1.4% and London at 2% the most investable city in the UK Birmingham is undergoing enormous regeneration ahead of hosting the Commonwealth Games in 2022. The Big City Plan aims to create 65,000 square metres of new and improved public spaces. The region recorded HSBC, Deutsche Bank It also currently has one of the largest shopping centres the biggest growth in and Barclays are in Europe and the 2nd highest number of Michelin-starred employment of all UK collectively relocating restaurants in the UK. regions with 81,000 to Birmingham new jobs in 2019 bringing 8000 new staff members Sources: Knight Frank, JLL, Birmingham City Council, One Touch Property Investments 6 7 CONNECTIVITY CONNECTIVITY THE HS2 PROJECT - Birmingham is the most strategically-located city in the UK, The HS2 will connect Birmingham to with 90% of the population able to reach it in under 4 hours. London in just under 45 minutes. With It promises to cement this reputation as Europe’s largest infrastructure project, the HS2 high-speed rail, shortly comes most workers in London already spending underway. that time commuting, the more affordable The world-class HS2 Curzon Station will sit between the cost of living in Birmingham will further Birmingham City Centre and the Digbeth Creative Business add to the rapid population growth. Quarter. It will fully integrate with the city’s current transportation and drastically shorten connections to the rest of the country. The City Council predicts that Curzon Station will generate a cumulative GDP impact of £3.1 billion and an economic output of £1.4 billion. BIRMINGHAM AIRPORT - HS2 TRANSPORTATION LINK - £500 million investment in EDINBURGH GLASGOW UK's 3rd infrastructure to 2033 to EDINBURGH largest airport outside to GLASGOW 4 hour 59 minutes of London 4 hour 45 minutes 50 airlines 3 hour 11 minutes just under 3 hour 20 minutes operating direct routes 12.5 million 143 passengers in 2018 to LEEDS 1 hour 59 minutes to MANCHESTER LEEDS 49 minutes 1 hour 35 minutes MANCHESTER 40 minutes BIRMINGHAM to LONDON 2 hours 45 minutes LONDON Sources: Google map, thetrainline.com, hs2.org.uk Sources: Knight Frank, West Midlands Growth Company, Statisa, One Touch Property Investment 8 9 EDUCATION EDUCATION Jewelly Quarter Duddeston Aston University 9mins Birmingham Birmingham Adderley Park EDUCATION Snow Hill City University 5minsGarrison Lane Park Birmingham - Moor Street Birmingham New Street The lifestyle Birmingham has to offer has attracted students locally and abroad, drawn to its cultural diversity and world- East & Green class education. It makes a prestigious feature on the list of top Bordesley 50 Best Student Cities according to the QS World University Five Ways Rankings. There are 5 first-rate universities producing 25,000 graduates a year. 49% of these graduates opt to stay in Birmingham, contributing to a skilled and talented workforce. The high graduate retention rate has resulted in 40% of Birmingham's population being under the age of 25, contributing to a strong rental demand. It also adds to the growing local economy as major companies establish head offices to take advantage of the young pool of talent. University University of Birmingham 19mins • Over 34,000 students, 40% are postgraduates • Over 8,700 international students from approximately 150 countries One of the top 100 universities in the world Total number of students • The 11th best university in the UK in Birmingham • 80,000 • One of the top 50 universities ranked for student life quality UK’s second-largest 2nd student city • Listed in the top 50 universities in the UK • Ranked 11th in the world for students pursuing Marketing studies • An international community of students from more than 120 countries • Featured in the World Top 50 for International Outlook of Birmingham's • Over 250 university partnerships in around 45 countries 40% population is under the age of 25 years old • 24,500 students • Featured in the top 100 universities in the UK • 97% of students are employed or in further study within 6 months of graduating • £260 million invested to transform the campus Sources: QS World University Rankings, Times Higher Education, THE World University Rankings 10 11 REGENERATION BIRMINGHAM MAP REGENERATION Birmingham is currently undergoing a 20-year City Centre 4 CURZON STATION Masterplan to create over 50,000 new jobs and 16 million sq ft of à A new HS2 rail terminus covering almost 350,000 sq ft, new mixed-use floorspace. is set to open it's doors in 2026. Routes opening A38 2026 Aptly called the Big City Plan, it is a vision to promote and The Curzon station will provide direct routes to major UK cities in record time, Birmingham to London Aston Expresy acting as a catalyst for regeneration. facilitate continuing transformation into a world-class city centre. Jewellery Quarter Station Gun Quarter 2033 The Eastside and Southside are undergoing the most significant 28 It will further add quality public transport within Birmingham city, including a Birmingham to Manchester brand-new tram and light-rail system called the West Midlands Metro. regeneration. and Leeds 26 St Paul’s Station Ã1 DIGBETH 5 SNOWHILL Characterised by street art and red-brick housing, Digbeth 6 Jewellery Quarter à Eastside London has Canary Wharf, Birmingham has Snowhill -a postmodern development has been dubbed Birmingham’s Shoreditch. à 18 7 5 à à 8 with the largest anticipated office scheme in the UK outside of the capital city. With 3 4 à 5 E 600,000 sq ft of prime office space, blue chip tenants include KPMG, Barclays, BDO, Its convenient location is a huge draw for trendy creatives and savvy business-men 3 11 21 DWF, Gowlings and the headquarters of the largest infrastructure investment in the alike. Just 10 minutes on foot from the city centre, Digbeth is estimated to grow in Snow Hill 24 UK: the HS2. 20 Station 4 popularity as transport routes improve efficiency. 19 à A City Centre Enterprise Zone Sites Major Sites 10 The Custard Factory is Digbeth’s real estate focal point. A refurbished factory that 1 Arena Central houses 101 creative industries bound by art galleries, cafes and dance studios. 6 SOHO WHARF 22 2 Paradise Circus 28 à 7 Soon, however, the canal regeneration Eastside Locks will command the most 3 Snowhill Building 2 A £165 million project to regenerate industrial land into urban living space with public D City Centre Core attention. A £450 million investment aimed to create mixed-use floor space on 2 23 4 Snowhill Building 3 piazzas on the canal front. Soho Wharf promises to take full advantage of the canal 13-acres of prime Digbeth real estate. 5 Post and Mail 13 system surrounding the 12-acre site and provide new homes for over 2000 people. 6 Southern Gateway 12 103 Colmore Row Moor Street 14 7 1 Station SMITHFIELD Birmingham Children’s Hospital 2 New Street 8 à Station The Birmingham Smithfield Regeneration Scheme is 9 Beorma 7 ST PAUL’S QUARTER C 9 16 1 10 Masshouse (Phase 2) à a £500 million investment to redevelop the former Westside and Ladywood à 11 Eastside Locks A £125 million upgrade on almost 100,000 sq ft of commercial, retail and leisure space wholesale market. 15 Digbeth Digbeth wedged between the buzzing Jewellery Quarter and the city centre. The restoration plan 6 12 Typhoo Wharf proposes to create 305 new homes and additional mixed-use space across 20 buildings The plan is to create 3,228,000 sq ft of mixed-use floor space 2 17 à 13 Warwick Bar while delicately maintaining the urban grain and historic charm of this heritage site. incorporating cultural and leisure attractions. An iconic feature will be 14 Great Barr Street a vibrant new market as well as a festival square to capitalise on local Custard Factory Extension events. Furthermore, the plan includes developing more than 2,000 15 homes and 3,000 new jobs. 16 Smithfield Court B à COMMONWEALTH GAMES 2022 17 Connaught Square à The convenient location of Smithfield will allow it to take advantage of Jewellery Quarter the HS2 and the famous Bullring shopping centre, increasing the footfall Birmingham and the West Midlands region are set to host the tenfold and drawing in up-and-coming neighbourhoods from the South 18 St Georges Urban Village Commonwealth Games in 2022. East. The development will take 15 years to complete and is expected to KEY 19 University College Birmingham reach £470 million in local economic output.