2016 ONE SHOW – FINALISTS INTERACTIVE BY CATEGORY CONSUMER: WEBSITES – AUTOMOTIVE PRODUCTS & SERVICES Deutsch / Los Angeles Volkswagen Unleash Your Rrrr CONSUMER: WEBSITES – COSMETICS, TOILETRIES & PERSONAL CARE Rock’n Roll Japan / Tokyo + Projector / Tokyo + Sagami Rubber Industries Act of Love White Briefs / Tokyo + Kaibutsu / Tokyo CONSUMER: WEBSITES – FOOD & DRINKS Deutsch / Los Angeles Taco Bell Ta.co Very Bad Kids by Carambar VBK Challenge : I (Actually) FF / Paris (Mondelez) Read and Agreed The Martin Agency / Richmond Oreo Colorfilled CONSUMER: WEBSITES – FOOTWEAR, CLOTHING & ACCESSORIES BBH / London Clarks Unboxed Dentsu Utama / Tokyo + Masahiro Maruyama MASAHIROMARUYAMA.com Dentsu / Kuala Lumpur Droga5 / New York + Under Armour Slay Your Next Giant Furlined / Santa Monica FF / Shanghai + Butterfly Twists The Dots #AnytimeAnywhere Killdeath / Shanghai Wieden+Kennedy / Shanghai + 2015 Nike JDI Shanghai City Dreamone / Shanghai + Nike China Attack - The Unstoppable O / R / Shanghai Tribute CONSUMER: WEBSITES – DURABLE GOODS Clemenger BBDO / Melbourne Origin Energy Rate My Roof Deutsch / Los Angeles + Target Share The Force MediaMonks / Los Angeles R/GA / New York Samsung Try On a Six Uncle Grey / Copenhagen + Weber/Uncle Grey BBQ Cultures MediaMonks / Amsterdam THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 1 2016 ONE SHOW – FINALISTS INTERACTIVE BY CATEGORY CONSUMER: WEBSITES – SERVICES Anomaly / Shanghai Tmall Tmall Chinese Academy Jung von Matt / Hamburg Stabilo International Stabilo True Colours Marcel / Paris Orange RelockLove OgilvyOne Worldwide / Madrid + ING Direct 16 years fly by ATTIC Films / Madrid CONSUMER: WEBSITES – TRAVEL, ENTERTAINMENT & LEISURE 84. / Paris Because Music Because Recollection Air / Brussels + Lovo Films / Brussels + visit.brussels Call Brussels Globule Bleu / Brussels + White / Brussels CONSUMER: WEBSITES – PUBLICATIONS & MEDIA BBH / New York Netflix House of Cards - FU 2016 Havas Worldwide / New York + Legacy Recordings/Sony Music Bob Dylan - Studio A Revisited Studio 6 / New York Jam3 / Toronto MTV MTV VMA Marcel / Paris Marc Dorcel #HandsOff Spotify / New York + Razorfish / New York + Spotify Spotify Found Them First Stink Digital / New York Spotify / New York + Razorfish / New York + Spotify Spotify Singles Stink Digital / New York CONSUMER: WEBSITES – CORPORATE WEBSITE Wieden+Kennedy / Portland + KFC Hall of Colonel Resn / Wellington CONSUMER: WEBSITES – BRANDED GAMES 72andSunny / Los Angeles + Google, Disney, Industrial Light & Lightsaber Escape: A Chrome Unit9 / London Music, Lucasfilm Experiment Garbergs / Stockholm + Björn Borg First Person Lover River/Isbit / Stockholm The A-Z of YouTube: Hook / Ann Arbor YouTube Celebrating 10 Years THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 2 2016 ONE SHOW – FINALISTS INTERACTIVE BY CATEGORY CONSUMER: WEBSITES – E-COMMERCE Deutsch / Los Angeles Taco Bell Ta.co McCann London / London Momondo ClickTwo Travel The Martin Agency / Richmond Oreo Colorfilled Zambezi / Los Angeles + Stance Shop With The Force Active Theory / Venice CONSUMER: WEBSITES – SOCIAL NETWORKS / COMMUNITY CP+B / Los Angeles PayPal/Airbnb Meet Halfway FCB Brasil / São Paulo Hewlett-Packard Brasil Print For Help Jam3 / Toronto MTV MTV VMA Venables Bell & Partners / San Francisco + Edelman / San Francisco + REI #OptOutside Spark / San Francisco + North Kingdom / Los Angeles CONSUMER: ADVERTISING – BANNERS BBDO Russia Group / Moscow + The Banner That Makes You 3M Proximity Russia / Moscow Like Banners McCann / Copenhagen Scandinavian Airlines Europe's Most Punctual Offer Ogilvy & Mather Africa / Nairobi + KitKat ScrollPong Ogilvy One / Nairobi OgilvyOne Worldwide / Barcelona La Redoute The Language of Fashion Sid Lee / Montréal Reno-Depot The Cursor The Martin Agency / Richmond Tic Tac Preloader CONSUMER: ADVERTISING – SELF-PROMOTION Rethink / Toronto, Montreal, Vancouver + HardEdge Creative / Vancouver + Rethink Rethink Ornament Kozmic Sound / Vancouver CONSUMER: ADVERTISING – INTERACTIVE VIDEO Barton F. Graf / New York Supercell Clash of Clans - Virtual Reality BBDO / New York PepsiCo / Mountain Dew Kickstart Come Alive Interactive BBDO Russia Group / Moscow INTOUCH insurance Mortal Timeline Jam3 / Toronto + Kale, Modiki Sons of Gallipoli Modiki / Istanbul Kolle Rebbe / Hamburg Protonet How China Are You? THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 3 2016 ONE SHOW – FINALISTS INTERACTIVE BY CATEGORY CONSUMER: ADVERTISING – INTERACTIVE VIDEO (CONT.) The Martin Agency / Richmond Geico Fast Forward, Forest The Martin Agency / Richmond Geico Fast Forward, Going Up The Martin Agency / Richmond Geico Fast Forward, Hike The Martin Agency / Richmond Geico Fast Forward, Lake Wieden+Kennedy / Portland Old Spice Nature Adventure CORPORATE SOCIAL RESPONSIBILITY: WEBSITES AKQA / Sao Paulo + Usher Don't Look Away AKQA / London Subaru Environmental Website Carmichael Lynch / Minneapolis + Subaru of America featuring the National Parks RESN / Wellington Zero Landfill Initiative MullenLowe U.S. / Boston American Greetings ThankList Serviceplan / Munich + UNFCCC Iceberg Songs Plan.Net / Munich Y&R New Zealand / Auckland + DAVID / Miami + Burger King mcwhopper.com Resn / Wellington CORPORATE SOCIAL RESPONSIBILITY: ADVERTISING AlmapBBDO / São Paulo Mars First Days Out Forsman & Bodenfors / Gothenburg + H&M Close The Loop H&M Inhouse / Stockholm Goodby Silverstein & Partners / San Francisco Doritos Rainbows Leo Burnett Tailor Made / São Paulo + FIAT Safety Wi-Fi Isobar Brasil / São Paulo M&C Saatchi / Stockholm SPP Earth 2045 Prime - A Weber Shandwick Company / Trygg-Hansa Don't Drink and Dive Stockholm Sancho BBDO / Bogotá Exito Group / Food Bank Aid To Cart NON-PROFIT: WEBSITES Anomaly / New York MyMusicRx Bedstock BBDO / New York Autism Speaks The MSSNG Project Australian Cancer Research M&C Saatchi / Sydney The One Who Will End Cancer Foundation OgilvyOne Worldwide / Barcelona ACNUR Welcome Home Last Days of Ivory: Website and Preacher / Austin Last Days Branding THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 4 2016 ONE SHOW – FINALISTS INTERACTIVE BY CATEGORY NON-PROFIT: WEBSITES (CONT.) Scholz & Friends / Berlin Control Arms Shout Down Arms Met Opera: A Reimagined Work & Co / Brooklyn The Metropolitan Opera Digital Platform NON-PROFIT: ADVERTISING Dieste / Dallas Dallas Pets Alive Adoptable Trends Illinois Council Against Handgun FCB / Chicago The Unforgotten Violence Goodby Silverstein & Partners / San Francisco The Dalí Museum Dreams of Dalí Moms Demand Action for Gun Sense Grey Canada / Toronto Groceries Not Guns in America Hungry Boys / Moscow WWF Russia Tiger Challenge Impact BBDO / Dubai UN Women Give Mom Back Her Name M&C Saatchi / Sydney + Bang PR / Sydney + Blue Ball Foundation Game of Balls Digital Playground / Los Angeles Ogilvy / New York United Nations #ShareHumanity Ogilvy & Mather / Singapore + TWC2 Mums and Maids Hogarth & Ogilvy / Singapore The Cyranos // McCann / Barcelona Fundació Arrels YouTube Arrels INNOVATION IN WEBSITES 72andSunny / Los Angeles + Google, Disney, Industrial Light & Lightsaber Escape: A Chrome Unit9 / London Music, Lucasfilm Experiment “See you again, Kathmandu” - BlueDigital / Beijing Baidu Baidu’s recovery program for monuments in Nepal Deutsch / Los Angeles Volkswagen Unleash Your Rrrr Epoch / Tokyo + Dentsu / Tokyo + Dimension Point / avex music Namie Amuro "Anything" for dot by dot / Tokyo + creative Google Chrome Stories / Tokyo Google Creative Lab / London Google Inside Abbey Road Marcel / Paris Marc Dorcel #HandsOff R/GA / New York Samsung Try On a Six what3words / London what3words The World Addressed INNOVATION IN ONLINE ADVERTISING AKQA / San Francisco + Jordan Brand The Last Shot LOS YORK / Los Angeles BBDO / New York GE The Message THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 5 2016 ONE SHOW – FINALISTS INTERACTIVE BY CATEGORY INNOVATION IN ONLINE ADVERTISING (CONT.) Mars Chocolate North America / BBDO / New York Switcheroo Snickers Cossette / Toronto SickKids Foundation Life Unpaused Deeplocal / Pittsburgh Netflix Netflix socks Deutsch / Los Angeles Taco Bell Taco Emoji Engine Deutsch / Los Angeles Volkswagen Unleash Your Rrrr Hungry Boys / Moscow WWF Russia Tiger Challenge Ogilvy & Mather / Chicago Glade Museum of Feelings We Are Yours / Stockholm + Explore Stockholm - Taxi Stockholm Taxi / Stockholm Sightseeing Reinvented CRAFT: ANIMATION / MOTION GRAPHICS Dentsu / Tokyo Amuse / Universal Music Perfume at SXSW Dentsu / Tokyo Kirin Green Name Jung von Matt / Vienna + Falter Newspaper Inferno Salon Alpin / Vienna Australian Cancer Research M&C Saatchi / Sydney The One Who Will End Cancer Foundation CRAFT: SOUND DESIGN 84. / Paris Because Music Because Recollection Deutsch / Los Angeles Volkswagen Sharks ReScored Havas Worldwide / New York + Legacy Recordings/Sony Music Bob Dylan - Studio A Revisited Studio 6 / New York Entertainment Ogilvy / Beijing Volkswagen Bug Configurator Serviceplan / Munich + UNFCCC Iceberg Songs Plan.Net / Munich Wiktor Leo Burnett / Bratislava J&T Bank PlayDowJones CRAFT: DATA VISUALIZATION The Way - Nagasaki Newspaper Dentsu / Tokyo + The Nagasaki Shimbun Company Delivering Route Mapping DEC Management Office / Tokyo Project twofifteenmccann / San Francisco + Activetheory / Los Angeles + Microsoft Xbox Halo 5: Guardians "Visualizer" Plan 8 / Stockholm THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 6 2016 ONE