• • • • • • • • • • • • • • • • • • • • • • • • • Page 11 Page 12 Page 13 Page 14 70,00% SEGA 60,00% EA Mobile Epic Games Ubisoft AWARENESS 50,00% 40,00% Blizzard Roblox Activision Disney Interactive 30,00% Konami Zynga Riot Games 20,00% 505 Games Tencent Supercell NCSOFT Bethesda Niantic Rovio Glu Mobile Playdemic Moon Active 10,00% Playtika Machine Zone Plarium Foxnext Playrix Scopely Sybo Games Curve Digital 0,00% +15% +25% +35% +45% FAIRNESS (NET: fair minus unfair) Page 15 Free to download with ads and without in-app purchases Free to download with ads and with in-app purchases Free to download without ads and with in- app purchases Pay to download without in-app purchases Pay to download with in- app purchases Subscription to play downloaded games Subscription to play streamed games Page 17 Free to download with ads and without in-app purchases Free to download with ads and with in-app purchases Free to download without ads and with in-app purchases Pay to download without in-app purchases Pay to download with in-app purchases Subscription to play downloaded games Subscription to play streamed games Page 18 Free to download with ads and without in-app purchases Free Free to download with ads and with in-app purchases Free to download without ads and with in- app purchases Pay to download without in-app purchases Pay to download with in- app purchases Subscription to play downloaded games Subscription to play streamed games Page 19 Page 20 Page 21 Free to download with ads and without in- app purchases Free to download with ads and with in-app purchases Free to download without ads and with in- app purchases Pay to download without in-app purchases Pay to download with in-app purchases Subscription to play downloaded games Subscription to play streamed games Page 22 Page 23 Page 24 Page 25 Page2626 Page 27 Page 28 Page 29 Page 30 Page 31 High awareness, low conversion High awareness, high conversion 100% Pokemon Go Candy Crush Saga 90% Minecraft (mobile) Clash of Clans Fortnite Mobile 80% Angry Birds Evolution AWARENESS The Sims Mobile FIFA Mobile Call of Duty (mobile) 70% LEGO Star Wars Battles Sonic the Hedgehog Classic (mobile) Harry Potter: Wizards Unite Roblox (mobile) Coin Master Among Us (mobile) Subway Surfers Airtime Farmville 3: Animals ScrabbleGo 60% Final Fantasy XV: Pocket Edition PUBG Mobile Words with Friends Football Manager 2020 Mobile Solitaire Grand Harvest Sonic Forces Raid: Shadow Legends eFootball PES 2021 Marvel StrikeForce Fallout Shelter Diner Dash Adventures Disney Heroes: Battle mode Hearthstone CSR Racing 2 Kim Kardashian: Hollywood Brawl Stars Star Trek Fleet Command Merge Dragons 50% The Elder Scrolls: Blades Terraria (mobile) Word stacks Hungry Shark World (Mobile) WWE Supercard Wildscapes Disney Sorcerer's Arena Iron Force 2 40% Human: Fall Flat (mobile) Alien Blackout Crystalborne: Heroes of Fate MLB Tap Sports Baseball 2020 Blades of Brim Lineage 2: Revolution 30% 40% 50% 60% 70% 80% Low awareness, low conversion Low awareness, high conversion PROPORTION AWARE WHO HAVE PLAYED Page 33 Longer Term Lower Loyalty Longer Term Higher Loyalty Games Size of bubble xx% = proportion ever played 140 Words with Friends, 39% Coin Master, 37% MONTHS RELEASED 120 Minecraft (mobile), 45% Candy Crush Saga, 70% Clash of Clans, 46% 100 Sonic the Hedgehog Classic (mobile), 33% Roblox (mobile), 33% Terraria (mobile), 25% 80 Hearthstone, 26% WWE Supercard, 24% Kim Kardashian: Hollywood, 24% Fallout Shelter, 28% Blades of Brim, 20% 60 Hungry Shark World (Mobile), 29% FIFA Mobile, 35% Pokemon Go, 57% CSR Racing 2, 29% Lineage 2: Revolution, 22% PUBG Mobile, 33% Brawl Stars, 27% Merge Dragons, 25% Solitaire Grand Harvest, 31% 40 Fortnite Mobile, 39% The Sims Mobile, 44% Alien Blackout, 21% Sonic Forces, 27% Disney Heroes: Battle mode, 25% Final Fantasy XV: Pocket Edition, 26% Among Us (mobile), 38% Word stacks, 26% Marvel StrikeForce, 26% Angry Birds Evolution, 47% Star Trek Fleet Command, 23% Raid: Shadow Legends, 25% Human: Fall Flat (mobile), 22% Call of Duty (mobile), 44% 20 Diner Dash Adventures, 31% The Elder Scrolls: Blades, 24% Harry Potter: Wizards Unite, 32% Farmville 3: Animals, 31% LEGO Star Wars Battles, 28% Iron Force 2, 23% Football Manager 2020 Mobile, 28% Wildscapes, 25% MLB Tap Sports Baseball 2020, 22% Subway Surfers Airtime, 40% eFootball PES 2021, 26% 0 ScrabbleGo, 34% Crystalborne: Heroes of Fate, 21%Disney Sorcerer's Arena, 23% 30% 40% 50% 60% Shorter Term Lower Loyalty Shorter Term Higher Loyalty Games PROPORTION OF PLAYERS STILL PLAYING Page 34 Page 35 Page 36 High Interest and Easier to find High Interest and hard to Find 45% INTERESTED IN PLAYING Dice & Board Simulation & Management 40% Trivia & Word Adventure Music Card Racing Strategy 35% Puzzle Action Role Playing Location Based Augmented Reality Games 30% Educational Casino Sports 25% 20% 15% 20% 25% 30% Low interest, and easier to find Low interest, and hard to find CANT FIND THE GAMES I WANT Page 37 Page 39 Page 40 Page 41 Page 42 Page 43 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 .