Advances in Social Science, Education and Humanities Research, volume 383 2nd International Conference on Social Science (ICSS 2019) A Study of the Development of Community Development-based Tourism Village in East Likupang of North Minahasa Regency Jolanda Esther Kaihatu Ellen E. Poli Geography Department Geography Study Program Fakultas Ilmu Sosial Social Science Faculty Universitas Negeri Manado Universitas Negeri Manado Manado, Sulawesi Utara Tondano, Indonesia [email protected] [email protected] Abstract— Marinsow Village is one of the tourism potential ideology, politics, economics, social culture, and defense and destinations to be developed, located in the East Likupang Sub- security so that the Rural Area can be regarded as a historical District of North Minahasa Regency. The hilly topography and the asset, heritage and starting point of national development even lowlands make each village has different characteristics of because of the importance of the Village as an asset, history, community activities on economic, social and cultural aspects. This heritage, and the starting point of the development of national village has potential tourism objects that are worth selling and preserving, such as beautiful pall beach tours in the shape of a civilization (2). crescent moon, enjoying sunrise and sunset, various kinds of beach North Minahasa Regency is one of the 15 City activities. Community life, mutual assistance, friendly and Regencies in North Sulawesi Province, with the capital city of traditional life, mostly as farmers and fishermen, characterizes a Airmadidi around 15 km from Manado, which has strategic tourism village that is well developed and preserved. Accessibility to and potential attractions to be managed, developed and Marinsow Village is very good, infrastructure and other supporting marketed. The potential of tourism objects in the North facilities are very lacking in infrastructure, such as electricity and Minahasa Regency is very diverse, consisting of coastal, low clean water was very limited. This study aims to examine the land and mountain tourism objects as well as the potential for development of community-based tourism villages, identify village the development of tourism villages in several villages of potentials, and make development strategies. The method used was qualitative with a SWOT analysis. Data collection was by Likupang Timur district. observation, interview, and documentation. The results of the study Tourism activities are strategic activities to be showed that the Marinsow village was very likely to be developed as developed in North Minahasa Regency, especially those a tourism village in the East Likupang sub-district of North located in Marinsow Village, East Likupang District, North Minahasa Regency. The results of the Strenght analysis (Strength) Minahasa Regency, North Sulawesi Province. Marinsow that it has a very beautiful and unique beach in the shape of a village extends from North to South with an area of 332 ha, a crescent-shaped beach, white sand with a very fine texture, cool air, height of 648 meters above sea level so Marinsow Village is a and can enjoy the sunset and sunrise, mutual cooperation, friendly highland area in northern Minahasa. With such topography people, with a traditional life. Opportunities include providing makes this village is different from other villages. By entering employment opportunities for local people, increasing income, increasing Regional Original Income (PAD), involving the the village of Marinsow, it can be seen the community community in planning and implementing tourism activities, being settlements that are parallel to the part of the road line, partly aware of tourism, and making the village environmentally friendly. in the mountain area with part of the farming community in the fields of rice, corn, chili, and other crops needed by the Keuwords: People, Potential Tourism, Village Tourism. community daily. After passing the mountain, you will see a very beautiful “paradise” beach view in North Sulawesi. The I. INTRODUCTION potential of this village is to have a unique and beautiful The economic development of Indonesian people beach, a 1200m long beach, a crescent-shaped beach, white occurs in many rural areas. Wealth and investment in rural sand with very fine and clean sand grains, added with cool air areas are not valued in terms of rupiah or dollar savings but due to the shade of trees growing around the beach, water are based on ownership such as rivers, beaches, land, houses. crystal clear sea adds its charm, waves swept from the middle Land, minerals and even biological wealth such as forests, of the sea on the shoreline looks like a roll of white paper. Its livestock, agriculture, fisheries, etc. All of these have the stretch of white sand and waves and beautiful open sea views potential to be developed and empowered because they are make this beach called The Bali in North Sulawesi. The closely related to human life and the environment (1). Rural position of the beach facing east and supported by a beautiful area development has become an important issue in the last 5 panorama, then the beauty of the sunrise on this beach is very years. It greatly influences national stability in terms of beautiful. All of these are assets for the village of Marinsow, Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 631 Advances in Social Science, Education and Humanities Research, volume 383 which certainly can increase employment, promote the Wineru Village, East bordering the Maluku Sea. The potential of attractions, preserve the customs and culture of the topography is rough or hilly. Accessibility conditions can be local area, increase the Own-Source Revenue, as well as the seen from the transportation network, travel time and road welfare of the people in the area. The obstacles in developing conditions. the area are the lack of supporting facilities, the condition of The total population of Marinsow Village was 689 poorly maintained infrastructure, poor condition and the people, with varying levels of education from high school increase in basic infrastructures, such as clean water, graduates, academics, SI, S2, and were still classified were electricity and increased accommodation for tourists. very low. The 66.66 percent of the livelihood are farmers, and Village tourism is an integral part of attractions, most people live from farming. accommodation and supporting facilities that are presented in Beach Tourism known as Pall Beach was officially a structure of community life that integrates with the opened on 09 February 2015 by the Government of Marinsow applicable procedures and traditions. One form of rural Village. The mutual cooperation community, friendly, most tourism development is through the concept of Community- of them are farmers with traditional life, most are Christian, Based Tourism (CBT). The success of the Tourism Village and a friendly community in welcoming the newcomers. can be measured by how many community/villagers SWOT analysis participation are, where all villagers have involved namely the SWOT Analysis of Tourism Object Potential of Marinsow fathers, housewives, youth and children, and village officials. Village, Likupang Timur, North Minahasa Regency Building tourism is the key to innovation (3). Tourism Identification Of Factors: strategies using the 4A method, namely: (a). Attraction. The Strength (S) : attraction is the main product of a destination. Attractions are 1. Has its own charm and uniqueness, it is known related to what to see and what to do. What can be seen and nationally, the view of the sea is still beautiful, and done by tourists in these destinations. (b). Accessibility. white sand with a very fine texture, natural beauty of Accessibility is a means and infrastructure to get to the the beach shaped like a crescent moon, cool air, destination. (c). Amenity. Amenities are all supporting enjoying the sunset. facilities that can meet the needs and wants of tourists while at 2. The existence of infrastructure and facilities as a the destination. (d). Ancilliary. It relates to the availability of starting point for the development of attractions, the organization or people who manage the destination (3). accessibility is very good. Based on the potential and the problems above, the 3. Tourism prices are quite cheap. question in this study is, What is the right strategy and 4. The level of security at a tourist attraction is approach to be applied in the development of a tourist village guaranteed. in Marinsow village, East Likupang Sub-District?. Therefore 5. people who are happy to work with, friendly to all the research objective is to analyze internal and external migrants, and have a simple life and live mostly as factors and determine the appropriate development strategy in farmers. the development of a tourist village in the Marinsow village. 6. Has a natural state of mountains and beaches Weakness (W): II. METHODOLOGY 1. Inadequate tourism infrastructure (clean water, This research is qualitative. The primary data was drainage, electricity, waste disposal). obtained from interviews, field observations, and document 2. Attractions of Paal Beach and wide beaches that are images. Secondary data was by study documentation not widely known. (studying technical reports and other related documents). The 3. Lack of infrastructure and facilities on attractions. data obtained were analyzed using a SWOT analysis by 4. Environmental cleanliness is not maintained. scoring on the IFAS and EFAS matrices to find out which Opportunities (O) potentials were most likely to be developed (4) 1. Provide job opportunities for local communities and increase community income. III. DISCUSION 2. Adding regional own-source revenue (PAD) in North Marinsow Village, East Likupang Subdistrict, Minahasa Regency. Minahasa Regency, North Sulawesi Province, is about 29 km 3. Introducing the potential that exists in attractions to from Manado, North Sulawesi Province. There are 10 villages other areas. located on the coast, 4 villages on the mainland, and 4 4.