TEP J2 FRIDAY OCTOBER 28, 2016 • THEEDGE FINANCIAL DAILY hat Louis Vuitton is to the interna- known as the federal administrative centre for govern- tional trunk industry is what S P Setia ment bodies rather than a vibrant economic hub, it is Group Bhd is to the Malaysian proper- precisely its tranquility that makes Putrajaya an appeal- ty field. The top developer has prov- ing residential sanctuary. en itself as a sharp visionary capa- Based on the “Garden City Intelligent City” concept, Pu- Wble of identifying ideal locations where, coupled with trajaya has been planned to conserve its existing wetlands its expertise and pursuit of excellence, it churns out and tropical rainforest into purpose-gardens, recreational sought-after and highly-valued products. lakes and parks. According to Soh, out of the 11,320ha, In an exclusive interview with TheEdgeProperty.com, 650ha has been allocated for Tasik Putrajaya (Putrajaya Lake) its Divisional General Manager of Niche Development which includes 197ha of wetlands. When completed, the of S P Setia and also CEO of Setia Putrajaya Sdn Bhd, city’s landscaped framework will be formed by 12 thematic Paul Soh Hee Pin, affi rms that the reputable brand has parks with ample facilities for social, recreational and ed- a strong following of repeat buyers. ucational activities for both young and old. Ranging from Guided by the principle to be the best in all it does, its a 92ha botanical garden to an equestrian park, a compre- exceptional designs and innovative products have earned hensive sports site, an extreme sports park and adventure it several accolades including as nine-time winner of the playgrounds, there are exercise stations, jogging tracks, FIABCI Malaysia Property Award, seven-time winner of gazebos and amphitheatres for picnicking, photography the FIABCI Prix d’ Excellence Award, eight-time winner and bird-watching, as well as fi shing, water rafting, boat- of The Edge Top Property Developers Award, Reader’s ing and canoeing. Digest Asia Trusted Brands Award, QLASSIC Excellence “Residents get to enjoy beautiful parks within a short Award and many others. drive,” Soh points out. Its track record is backed by successful eco townships Birthed more than 20 years ago, Putrajaya has been such as Setia Alam, Setia Eco Park and Setia Ecohill in purposefully planned as a liveable city with controlled Selangor, and integrated developments such as SetiaWalk density and restricted against over-development. Un- in Selangor, as well as luxury residences such as Setia der the regulation of Putrajaya Corporation (PJC), the Sky Residences and Setia Sky Seputeh in Kuala Lumpur, administrative agency under the Federal Territories besides iconic developments in Penang and Johor. Over- Ministry of Malaysia, the whole area has been carefully seas, the developer’s mark of quality is noted in housing mapped out with allotted sites for government depart- “The best time to invest is yesterday,” Soh quips. projects in Melbourne and the Battersea Power Station in ments, public utilities, recreational areas, government London. It also has a presence in Singapore with its Eco and public residences, community services, infrastruc- Sanctuary and 18 Woodsville projects, as well as as in Vi- ture, modern amenities and even security features. formation, when it was commissioned in a joint-ven- etnam where it is developing its expertise of developing The eco-tourism destination is also a world-class ture with Putrajaya Holdings to build the Prime Min- eco-townships to EcoLakes and EcoXuan. venue for international events such as the Hot Air Bal- ister’s office and residence back in 1996. Thereafter, Amidst current unfavourable conditions, S P Setia’s loon Fiesta, Light and Motion Festival, Islamic Art and the JV company, Setia Putrajaya developed Precinct mettle remains proven. Its recently launched Setia Eco Culture Festival, Power Man Asia Championships, Royal 9 with government quarters and public units of dou- Templer was 100% sold and its double-storey homes in Floria and Ironman 70.3. ble-storey terrace houses, which is now a fully com- Setia Alam, launched on Aug 27, drew a long queue with In addition, Putrajaya is strategically located next to pleted cosy township. an outstanding 85% take-up. Cyberjaya, the MSC-certifi ed city of Malaysia. “In fact, Viewing it as a privilege, Soh says: “S P Setia is proud Putrajaya itself is also MSC-certifi ed,” highlights Soh. to be associated with Putrajaya”. The appeal of Putrajaya Another township underway is Precinct 15. A stratifi ed Thus, when S P Setia steps into Putrajaya, industry The prestige of being part of Putrajaya project with 119 units, named Alam Desa, was completed watchers know there are good reasons. Though better S P Setia has been playing a major role in Putrajaya’s in 2011 and fully sold. A recent project dubbed Dwipu- *Artist’s impression. FRIDAY OCTOBER 28, 2016 • THEEDGE FINANCIAL DAILY TEP J3 TToo Klang & To To Shhah Alam Petaling Jaya Kuala Lumpur LDP Toll (Sunway) SHAH ALAM EXPRESSWAY (KESAS) To Cheras / PLUS Taman Connaughhtt LDP Y Sg.Besi Toll A Toll SW Toll ES R P X E JU To KL Sentral A IOI Mall M ) LDP UPM ELITE Kajang ( Toll Toll Toll To Serdang UPM Serdang Hospital SOUTH KLANG VALLEY EXPRESSWAY Y Y To Kajang IOIIO Palm IOI UNITEN Wetlandsand Garden City Mall WA Parkrk Resort SS To JLN P14 Bangi UTH EXPRE PM’s SO Residencedenc Diplomatic Precinct RTH- Presint Presint O Cyberjaya Putrajaya 1 Nexus AMANSARA PUCHONG HIGHWA AMANSARA 15 NORTH -SOUTH EXPRESSWAY CENTRAL LINK CENTRAL -SOUTH EXPRESSWAY NORTH D Sentral PM’s’s Alamanda International School PLUS (ERL Station) Officece Shopping Centre Toll Putrajaya NEW PUTRAJAYA LINK Hospital EREMBAN N S Cyberviewiewew KL- To Lodge Resortortt To Dengkil & Spa To Seremban KLIA Express Rail Linknk (ERL)(E Putrajaya *Artist’s impression To KLIA International ConvenCo e tionto C entreete Relish the breathtaking view of Putrajaya at the Sky Garden. tra Residences, has also achieved 100% sale. Phase 1 of Puchong Expressway (LDP), Cheras Kajang Expressway, Dwiputra Residences has already been handed over while Shah Alam Expressway (KESAS), Sungai Besi Highway phase 2 will be delivered end of this year. (Besraya), North South Expressway and Elite Highway. “A large majority of the buyers are owner-occupi- KLCC is 30 km away while KLIA is 35 km away. ers,” reveals Soh. Public transportation is available by the Putrajaya Ex- press Rail Link (ERL) and Nadi Putra bus. The potential of investing in Putrajaya Soh stresses that as a liveable city, the value of proper- The luxury of Setia Seraya Residences ties in Putrajaya will not diminish. “I see only upside as Setia Seraya Residences represents the city’s fashionable development continues.” address. The company states that they are “superbly de- “The best time to invest is yesterday,” he quips. “Land *Artist’s impression. signed condominiums, optimising comfort and conven- and construction cost is always going up. If you don’t pur- ience with a unique modern elegance” within “a harmo- chase now, it will defi nitely be higher later.” Spacious lanai area of a Type C unit. nious and refreshing environment”. Soh says properties in Putrajaya has seen a steady The low-density freehold luxury residences has 363 demand with high appreciation and good rental yield. units. Priced from RM696,000, Type A has 1,002 sq ft “Though tapered down within these couple of years, with three bedrooms and two bathrooms, where all there is strong potential to grow. There is no oversupply rooms enjoy balcony views of either the forest reserve, in Putrajaya. Projected returns are about 20% to 30%. swimming pool or Putrajaya city. Type B measures 1,202 Our projects, delivered in 1Q 2016, have appreciated sq ft and comprises four bedrooms and three bathrooms, and has gained 30% appreciation. Dwiputra Residences tagged from RM805,000. Type C boasts 1,420 sq ft and has been garnering RM2psf rental. There is no sign of has three bedrooms and two bathrooms. Sold from slowing down and we are confi dent of steady increase,” RM1.001 million, it off ers a spacious lanai area and a Soh opines. breathtaking view. “Residences grow organically. The masterplan has been Situated on high ground and standing 143m with 40 established from the beginning. There is tight control of storeys, Soh is certain that Setia Seraya will be the tall- development. Backed by the government, it is riding on *Artist’s impression. est residential tower in Putrajaya. Thus, its sky garden ready-built infrastructure. As the population increases, all on level 22 will display unobstructed spectacular views. investments will experience tremendous growth. Based Olympic-sized swimming pool. As in all S P Setia’s developments, Setia Seraya is de- on the original masterplan, the projected population is signed on the philosophy of live, learn, work and play. 330,000 with about 67,000 residences when it’s fully The full-facility condominium adopts much of S P Setia’s completed,” Soh elucidates. signature where it houses a swimming pool, wading pool, “Putrajaya already has excellent accessibility with ad- kindergarten, clubhouse, water feature, refl exology path, ditional large infrastructures such as MRT (Mass Rapid children playground, nursery and BBQ area. The inclu- Transit) 2 and HSR (High-speed Rail) to be built,” Soh sion of a ladies pool off ers extra privacy by a landscaped adds. “It is a safe and secure city, with CCTVs all around, partition. The lobby holds a hanging lounge and reading monitored by the city control centre. The main roads are lounge. Each unit has two car parks. well linked to the highways.” Soh says Setia Seraya is the last public apartment in Putrajaya is also next to the matured township of Ka- Precinct 15.