Noora Brand -1- Tea Collections -45- Aim Saffron Tea Vision Soul of Saffron MIssion Target Rose & Chamomile Tea -51- Chamomile Flower Tea About Saffron -6- Saffron Flower Detox Herbal Tea -53- Sage Tea Saffron Health Benefits Hibiscus Tea Saffron Grades Borage Tea Saffron Product Collection -12- Saffron Spray Oolong Green Tea -59- Green Tea With Rose Saffron VIP Peppermint Green Tea Saffron Filaments Saffron Poshal Ceylon Tea -61- Saffron Powder Earl Grey Tea Saffron Honey CardamomTea Saffron Rock Candy -35- English Breakfast Tea -63- Saffron Rock Candy Sticks Cinnamon Tea Saffron Sugar Cubes -41- GingerTea Loose Tea -65- NOORA Brand Our logo reflects our deep roots in Kuwait and the region. It shows an Arab lady in traditionalist modern outlook. This reflects our target of offering traditional products in modern concept. 1 Noora Saffron Let us express our warm greetings and gratitude to each and every person interested in having a glimpse of Noora Saffron world. It is our ultimate pleasure to offer you the natural taste and rich aroma in each and every selection o f Noora Saffron products. We believe that nature offers the best existing quality within all its creations, which turns us into quality-obsessed human beings. At Noora Saffron Quality is our First priority starting with all our business functions up to final products offered to your esteemed selves. Our leadership in Saffron and Infusion industry is derived from our deep knowledge in all related aspects. A fine compilation of inspiringly beautiful saffron lands, state- of-the-art, machinery and a highly dedicated team is the recipe behind our luxury Noora Saffron products success. And with a recent infusion of modern management techniques in our business, we promise you a new era of Saffron and Herbs industry in Kuwait and a well-positioned brand worldwide. Noora Saffron products are driven by our continuous efforts and hard work together with innovation to meet your ultimate satisfaction and offer you a proud (MADE IN KUWAIT) product certified by ISO 22000 and HACCP following the highest international standard. Our journey to success shall not be complete without your constant support and feedback that helps putting us on the right track and further gives us the spark to pursue our customer satisfaction. 2 3 Aim Our aim is to achieve global eminence through Quality Leadership. Mission Our Mission is to drive and serve consumers in a unique and effective way. By adding new taste to the market of premium Saffron, new Tea Blends and Sugar Candies in different natural flavors with high quality & quantity services. We are committed to create a powerful brand for our diverse consumer base. Vision Our vision is committed to making continuous improvements in the management of our environmental impact on our longer-term goal in developing a sustainable business.We believe that our brand will capture the hearts of consumers through our outstanding qualitative and branded products which will in-turn add value to our customer’s life. With understanding customer’s individual differences, we created variety of products to suit our future customers to always remind them of the uniqueness of our products. TARGET We developed our brand “NOORA” to become a leading FMCG brand, especially in Saffron, Tea & Flavored Sugar products in the world wide market as a wholesaler. We intend to establish ourselves in our trusted markets and maintain stable relationship with knowledgeable and well established suppliers and distributors offering premium products in modern concepts. 4 5 About Saffron Saffron is a spice obtained from the stigmas of the flower of Crocus Sativus Linnaeus, commonly known as Rose of Saffron. Crocus Sativus Linnaeus belongs to the family of Iridaceae and is characterized for having a purple flower with red stigmas and yellow stamens. The flower of Crocus Sativus Linnaeus is sterile, because it is a hybrid that has been maintained for centuries because of the value of its stigmas. The reproduction of this plant is done with bulbs. Each flower of Crocus Sativus Linnaeus has three stigmas of saffron, also called filaments, which are joined by the style. The stigmas are of trumpet shape; they are bright red gradually changing to yellow in the style. 6 Saffron is Red Gold, the most expensive herb in the World. 7 Saffron Health Benefits Rich in Antioxidants Useful in treatment of Depression Digestion improver. Anti-cramping Useful for heart and Blood Pressure diseases Supports the human Immune system Relieves and prevents growth of cancer cells Lowers Cholesterol levels Useful for infections Improves Memory Protects from Alzheimer Saffron contains vitamins (B1) - (B2) Improves sexual dysfunction How to Use Saffron Saffron is used in cooking, can be added to soup, rice dishes, seafood, sweets, rock candy, honey, vinegar or can be boiled and taken as a tea & can be added to coffee. 8 Negin Sargol Poshal Poshal Bunch White Saffron 9 SAFFRON GRADES Negin Sargol Poshal Negin Saffron consists of thicker Sargol is pure saffron grade Consists of filaments2 -3 mm long. The filaments. Rich in color and aroma; it is compossed of threads without style. It presence of the filaments gives it great extraordinery in terms of size is rich in color with straight filaments aroma Poshal Bunch White Saffron Bunch includes all parts of the White saffron is the root part of the filaments. It contains stigma and style. filament, which remains after cutting The red part of the filaments are put the red part. It gives good taste when togethr and wrapped with yarn as added to coffee bunch 10 11 N oora Saffron Products Collection 12 Saffron Spray 13 Noora Saffron Spray Noora Saffron Spray comes in two sizes: 75ml and 150ml. This product is pure and natural with outstanding color, flavour and taste of Natural Saffron. It is made from Negin Filaments and pure water which provides a remarkable infusion to be used with a variety of foods and desserts like seafood, barbecue, meats, chicken, rice , soup, coffee and ice cream. Can be used in restaurants and confectionaries as well 14 Noora VIP Saffron This extra long VIP Saffron filaments is one of the finest saffrons selected in a special way, which gives superior taste and rich aroma. 15 16 Premium Quality 17 Noora Saffron Filaments Premium Quality Long Filaments High Color Strength Comes in 1gram, 2grams, 4grams & 8 grams 18 Noora Saffron Filaments Premium Quality Long Filaments High Color Strength Comes in 1gram, 2grams, 4grams & 6 grams 19 20 Luxury Products Noora Saffron Filaments Premium Quality Long Filaments High Color Strength and Strong Aroma Comes in 22 grams with Luxury Gift Packaging 21 Noora Saffron Filaments Premium Quality Long Filaments High Color Strength and Strong Aroma Comes in 4 grams and 5 grams 22 23 Gourmet Saffron Poshal Bunch Saffron the complete filaments with yellow part, which gives best color and aroma. 24 Noora Saffron Poshal Premium Quality Poshal Saffron with long Filaments and yellow parts comes in 1 gram , 2 grams, 3 grams and 4 grams with two different types of luxury packaging. 25 26 Special Seafood Recipe with Gourmet Poshal Saffron 27 28 29 Noora Saffron Powder Premium Quality Saffron Powder that dissolves easily in water. It adds delicate color and flavour to all types of elaborations, stews, soups and pastas 30 31 32 Noora Saffron honey refined with pure saffron filaments. This delicious honey guarantees an extraordinory taste. It caresses mind, body and promotes holistic well - being. Noora Saffron honey is packed with strignment quality control. Our Saffron is the best choice to be added to your breakfast, sweets and desserts. 33 N oora Saffron Honey 34 35 N oora Saffron Rock Candy 36 N oora Saffron Rock Candy Sticks 37 N oora Saffron Rock Candy Sticks Sugar Rock Candy Sticks are familiar with tea culture, It easily dissolves to give a specialized taste of sugar. It is good for throat and gives smoothness to the voice. Comes in a variety of flavours and different packagings. Rock Candy 6 Sticks Rock Candy 18 Sticks Rock Candy 500 Grams 38 N oora Saffron N atural Flavors Rock Candy Sticks 39 Brown Rock Candy Sticks Hibiscus Rock Candy Sticks Green Tea Rock Candy Sticks Ginger Rock Candy Sticks Flavored Rock Candy Sticks White Rock Candy Sticks Mint Rock Candy Sticks Cinnamon Candy Sticks Cardamom Rock Candy Sticks Saffron Rock Candy Sticks 40 Noora Saffron Sugar Cubes Noora Saffron Sugar Cubes are made from the finest white cane sugar added with nine different natural flavors: White, Brown, Saffron, Hibiscus, Ginger, Mint, Cinnamon, Cardamom and Green Tea to give your tea cup a nice aroma and superb taste. 41 42 N atural Flavored Sugar Cubes 43 44 45 N oora Tea Collection Luxury Tea Selection 46 47 Saffron Tea Red Gold. Rich in Antioxidants. Useful in treatment of Depression. Digestion improver. Anti-cramping. Useful for Heart and Blood Pressure diseases. 48 49 Soul of Saffron Mix of Saffron, Rose Damascene and Cardamom. Antiseptic for Throat and Pharynx. Useful for Cold, Flu and Digestion. Anti-Cramping. Useful for Heart and Blood Pressure. Useful in Cell Production and Repair. 50 51 Rose & Chamomile Tea Mix of Rose Damascena and Chamomile. Antisceptic for throat infection and pharyx. Useful for cold, flue and digestion, Anti-Cramping. Useful for Heart and Blood pressure, Useful in cell production and repair. Chamomile Flower Tea Helps in relaxation and sleep. Useful for digestion. Strengthens immune system. Clears the mind and helps in focusing. 52 53 DETOX and loose weight Naturally Detox Herbal Tea Mix of Rose Damascena, Chicory, Senna, Sweet Fennel and Green Tea, is a Natural Strong Fat Burner mix, helps in Weight Loss. Effective in Remedy of Indigestion.