2010 FEATURING THE PIRANHA (HIM AND COVER) AND THE COPPERHEAD (HER) . ® FOR SPORT FOR LIFE TECHNOLOGY 4–13 COMPETIVISION 44–45 SPORT 14–21 EAGLEVISION® 46–47 At its best, life is sport, pushing you mentally and physically to your very WOMEN’S 22–27 KIDS 48–53 limits, only to have you rise to the occasion time and time again. At Bollé®, we FUSION 28–35 RX/WARRANTY 54–55 PERFORMANCE 36–41 MERCHANDISING 56–57 equip your game with eyewear that combines the very best in technology, MARINE 42–43 fashion and functionality, so you can play it with style and ease. HISTORY Bollé® has always been at the forefront of performance, design and fashion. Starting with Seraphin Bollé’s early experiments with celluloid combs in Oyonnax, France, Bollé has made a point of applying the latest materials and innovations. This spirit led Seraphin’s son, George, to take their advanced experience with molding and nylon materials and apply it to the world of eyewear, setting the stage for even more innovations, like nylon construction and the iconic cat eye frames. As we have grown, so has our reach. Bollé products are now available around the globe, providing the most advanced technologies and designs available. From our beginnings in 1888 in a small French town to our current status as a leading producer of cutting-edge eyewear, our goal has been to not only provide the latest in high-tech lenses and frames, but also to exemplify the very definition of high tech. 2 3 TECHNOLOGY The world of sport is an ever-evolving battle for competitive advantages. That’s why at Bollé® we’re constantly evaluating and advancing our most cutting-edge frame and lens technologies. This endless pursuit leads us to our best possible eyewear ­— and you to your best possible performance. 4 5 MODULATOR™ LENS Whether you notice it or not, light conditions are constantly changing. The Modulator lens adapts by utilizing Active Cell Technology,™ which works on a molecular level, to lighten and darken, giving you the optimal light transmission for your current environment. The Modulator lens adjusts, so your eyes don’t have to. The photochromic technology is embedded within the lens, under a highly protective hard coat. POLYCARBONATE LENSES Sunglasses should protect you from more than just the bright sun. Our polycarbonate lenses are made from premium-grade resin, resulting in a lens that is 20 times more impact-resistant than glass and three times lighter, with unrivaled optical precision and clarity. LENSES These unique lenses are designed with a different contour horizontally and vertically to work with the face’s natural shape while maximizing peripheral vision. This provides protection from dust, wind, and onlookers’ eyes as well as from bright sun and UV rays. OPTICS CONTROL SYSTEM™ Different conditions demand different lenses. Our interchangeable lens system gives you the flexibility to match the lens to the conditions. SPORT OPTICAL SYSTEM™ (S.O.S.) Our patented Sport Optical System gives you the ability to easily and securely insert your prescription adapter lenses into the frames. CARBO GLAS® COATING Lightweight, optically precise lenses are enhanced with an armor shell on both sides of the lens to protect against scratches. RX PROGRAM Bollé® partners with Carl Zeiss Vision®, a market leader in RX sunglasses, to offer a national RX program. See page 54 for details. POLARIZATION Glare can be distracting, annoying, and dangerous. Light rays from the sun vibrate and radiate in all directions; Bollé polarized lenses align these rays, resulting in a crystal clear LENS TECHNOLOGY view of your environment. Whether it’s the ski slope, the trout stream, or the highway at rush We believe in taking everything to the next level, especially when it comes to hour, Bollé polarized lenses enable you to see through the glare to what’s really ahead — the our lenses. That’s why Bollé® offers a vast array of technological refinements mogul, the trout, or the oncoming traffic. in each of our lenses that push eyewear, and your game, to new heights. ANTI-REFLECTIVE COATING Glare and bright light come at you from all directions, and they can bounce back directly into your eyes. A scientifically engineered coating is applied to the inside of most Bollé lenses to combat this reflection, keeping annoying glare out of your eyes. ANSI STANDARDS All of our lenses exceed American National Standards Institute (ANSI) requirements for UV protection, impact-resistance and optical clarity. 6 TECHNOLOGY 7 LENS REFERENCE LIGHT BLUE LIGHT FILTER UV LIGHT BLUE LIGHT FILTER UV USAGE LENS DESCRIPTION CONTRAST TRANSMISSION BLOCKED CATEGORY PROTECTION USAGE LENS DESCRIPTION CONTRAST TRANSMISSION BLOCKED CATEGORY PROTECTION SPORT-SPECIFIC POLARIZED EagleVision 2® Cinnamon lens highlights shades of Golf Enhanced 23% 91% 2 YES All-Purpose Polarized GB-10 Gray lens with metallic blue mirror Neutral 10% 91% 3 YES Dark green on the golf course Polarized Light Cinnamon lens for Golf EagleVision 2 Enhanced 47% 82% 1 YES All-Purpose Sandstone® Amber lens with gold mirror Enhanced 10% 97% 3 YES medium-light golf conditions Gold Tennis-specific lens with silver mirror CompetiVision® Tennis enhances the optic yellow ball Enhanced 22% 70% 2 YES All-Purpose Polarized TNS Gray lens Neutral 10% 93% 3 YES Gun – NOT FOR DRIVING Tennis-specific lens enhances Polarized Tennis CompetiVision the optic yellow ball Enhanced 37% 63% 2 YES All-Purpose Amber lens with light silver mirror Enhanced 12% 95% 3 YES Sandstone Gun – NOT FOR DRIVING Polarized Gray lens with blue mirror fights Polarized Marine Neutral 10% 91% 3 YES All-Purpose Dark brown lens Enhanced 12% 97% 3 YES Offshore Blue glare in bright marine conditions TLB Dark Amber lens with gold mirror fights Polarized Polarized Marine glare in medium-light marine Enhanced 14% 94% 3 YES All-Purpose Steel gray lens with blue mirror Neutral 13% 87% 3 YES Inland Gold Cobaltz® conditions Dark amber lens with silver mirror Alpine Bollé® 100 Gun protects in high-altitude alpine Enhanced 5% 99% 4 YES All-Purpose Polarized A-14 Amber lens Enhanced 14% 94% 3 YES environments – NOT FOR DRIVING Dark amber lens protects in Alpine Bollé 100 Dark high-altitude alpine environments Enhanced 5% 99% 4 YES All-Purpose Polarized AG-14 Amber lens with light gold mirror Enhanced 14% 93% 3 YES – NOT FOR DRIVING Orange lens for winter sports Polarized Multisport Citrus Enhanced 33% 92% 2 YES All-Purpose Amber lens Enhanced 14% 93% 3 YES and running/cycling Sandstone Rose lens for low-light winter sports Polarized Multisport Vermillon® Enhanced 42% 69% 2 YES All-Purpose Gray lens with silver mirror Neutral 14% 88% 3 YES and running/cycling TNS Gun Yellow lens for extreme low-light Multisport Lemon or nighttime winter sports and Enhanced 87% 69% 0 YES All-Purpose Polarized Axis® Green/Gray lens Enhanced 16% 86% 3 YES running/cycling Clear lens for protection from wind Polarized Gray lens with blue mirror fights Multisport Clear and debris in foul weather conditions Neutral 92% 12% 0 YES Marine Neutral 10% 91% 3 YES Offshore Blue glare in bright marine conditions for winter sports and running/cycling TLB Gradient Amber lens with gold mirror fights Polarized Lifestyle (True Light Brown gradient lens Neutral 20% 88% 2 YES Marine glare in medium-light marine Enhanced 14% 94% 3 YES Inland Gold Brown) conditions ™ TNS Gradient MODUlaTOR PHOTOCHROMIC Lifestyle (True Neutral Gray gradient lens Neutral 20% 80% 2 YES Smoke) 85% All-Purpose Modulator Gray Medium gray to dark gray Neutral 20%–7% 2–4 YES (light state) NON-POLARIZED Modulator 76% All-Purpose TNS Gray lens Neutral 10% 90% 3 YES All-Purpose Medium gray to dark gray Neutral 26%–12% 2–3 YES Polarized Gray (light state) Modulator 88% All-Purpose TNS Gun Gray lens with silver mirror Neutral 13% 90% 3 YES All-Purpose Medium brown to dark gray Enhanced 29%–8% 2–3 YES Polarized Brown (light state) 75% All-Purpose TLB Dark Dark brown lens Enhanced 14% 93% 3 YES All-Purpose Modulator Rose Medium rose to dark gray Enhanced 35%–12% 2–3 YES (light state) Modulator 83% All-Purpose Medium amber to dark gray Enhanced 45%–14% 1–3 YES Amber (light state) 8TECHNOLOGY TECHNOLOGY 9 MICROFUSION™ A lot of the unique shapes on our metal frame sunglasses can be attributed to Microfusion. Exclusive to Bollé,® this manufacturing process injects molten metal alloys into custom molds, giving us highly precise frame styling and design. This process is also used on our machine-stamped and hand-finished frames. FRAMES The finest grade nylon is utilized in our frames to create frames that are lightweight, incredibly durable, and ultimately flexible. The unique material composition allows us to create visually stunning designs in any shape or thickness without compromising durability. WIRE-CORE TEMPLE TIPS Adjustable wire-core temple tips help increase comfort by letting you customize your fit. ADJUSTABLE NOSE PADS Adjustable silicone nose pads can be tailored for a custom fit. Hypoallergenic silicone nose pads are comfortable and durable. THERMOGRIP® Comfortable hydrophilic nose pads and temple tips keep your sunglasses firmly in place. Maintain your focus on the task at hand, not on keeping your glasses on your face. FRAME TECHNOLOGY SPRING HINGES ® Developing high-performance eyewear doesn’t stop with the lenses. Bollé Frames Integrated spring hinges are designed to exacting standards, giving you just the right amount provide the latest technological advances in comfort, durability and versatility — of tension on your temples for a secure and comfortable fit. from adjustable nose pads and temple tips to lightweight precision molding. PINLESS HINGES This innovative design seamlessly connects temples to frame fronts; enhancing smooth transitions and eliminating mechanisms that can breakdown.