8th European Public Communication Conference [Re]shaping European dialogues [programme] Created in 1994 following the signing of the Maastricht Treaty, the European Committee of the Regions is the EU’s assembly of 350 regional and local representatives from all 28 Member States, representing over 507 million Europeans. Its mission is to involve regional and local authorities and the communities they represent in the EU’s decision-making process and to inform them about EU policies. The European Commission, the European Parliament and the Council are obliged to consult the 9 & 10/11/2017, Brussels Committee in policy areas aecting regions and cities. It can appeal to the Court of Justice of the European Union if its rights are infringed or it believes that EU law infringes the subsidiarity principle or fails to respect regional or local powers. cor.europa.eu/europcom #europcom Edited by the Directorate for Communication of the European Committee of the Regions October 2017 Rue Belliard/Belliardstraat 101 | 1040 Bruxelles/Brussel | BELGIQUE/BELGIË | Tel. +32 22822211 www.cor.europa.eu | @EU_CoR | /european.committee.of.the.regions | /european-committee-of-the-regions EuroPCom, the European Public Communication Conference, is the annual meeting point for public communication managers and senior experts of local, regional, national and European authorities. The 8th edition of EuroPCom is held on Thursday 9 and Friday 10 November 2017 in Brussels. Join your colleagues in sharing views on how to engage citizens in the European project and in public affairs more generally, examining the unique area of crossover between communication and engagement, and mapping the latest trends in (digital) communication. [ Registration: 9 November: European Parliament: 8:30-12:00 (Infopoint) European Committee of the Regions: 12:00-17:30 10 November: European Committee of the Regions: 8:15-11:15 Distribution of conference badges to those participants who have registered via online registration tool and received their confirmation. Please note that on-site registration is not accepted. [ Catering: Catering at the conference is provided also courtesy of the European Commission and the European Economic and Social Committee. [ Web streaming and Wi-Fi: Most of the conference sessions will be web streamed live via the conference site. VoDs of these sessions will also be made available after the conference. You can make use of the open Wi-Fi network "EESC-CoR" in the Jacques Delors Building. At the European Parliament the Wi-Fi access code will be communicated at the start of the opening session. www.cor.europa.eu/europcom #europcom EuroPCom des S Institut Ro cienc de B es Na y elgique al tur elles House of European History PARC LÉOPOLD tier ➜ 10 m Rue Vau in . 4 SCHUMAN 1 Musée W iertz 10 min. PAUL HENRI SPAAK Hemicycle Visits European Economic Rue de and Social Committee Protocol Entrance P Rue du Remorqueur Rue Wiertz Rue Wiertz asc al Committee Social and e Economic European R u e B e ll i a r d ALTIERO SPINELLI 2 ALTIERO SPINELLI Rue d’Ardenne Atrium K e C l R ha O r E N u 3 U ha ssée de R A A N D E odec A D G W D A e a E v N AGORA D u re Parlamentarium A A R U R E SIMONE VEIL N R KO WILLY BRANDT JÓZSEF ANTALL 12 21 22 27 64 34 38 80 95 ne rô Station Europe T MAELBEEK 5 min. Rue de Trèves Rue de Trèves Rue d'Idalie u d ue R L R R u P u u x e la e e e ss m M c B a E e e bou S o ll du n arn i a P t o r r u g d y d e r ue R N W R u Rue d’Arlon Rue d’Arlon 5 min.TRÔNE e Rue d’Arlon d u L 20 min. CITY CENTRE u x e ➜ Entrance to European Parliament campus m bo ➜ To nearest metro stations u r g ➜ To the European institutions To City centre ➜ © European Union, 2016 – EP Rue de la Science [Venues: European Parliament: 1 Hemicycle Paul-Henri Spaak Building, Hemicycle (opening session) 2 Registration at Infopoint 3 Access of participants, Simone Veil entrance European Committee of the Regions: 4 Atrium 5 Rue Belliard 101, Jacques Delors Building, Atrium6 JDE (all other sessions) Room JDE51 Room JDE52 Room JDE53 Room JDE62 [Programme] – 1 – [9 November 2017 Opening session 10:30-12:30 Room Hemicycle, Paul-Henri Spaak building, EP [ 1 12:45-14:15 Networking lunch Atrium 5 and 6 Political Employee The Age of How to produce Interactive Cities: campaigning - how advocacy – Big Data: data videos with a the use of social 14:30-16:00 and where is the engaging your staff mining and smartphone media and digital battle won? as ambassadors communication tools Room JDE62 [ 2 Room JDE51 [ 3 Room JDE52 [ 4 Room JDE53 [ 5 Atrium 5 [ 6 Raising emotional Know your target: Where is social Engaging citizens Catalogue of engagement with behavioural media headed? in a debate on good practice for Europe: a love insights and The biggest trends Europe: local communicating 16:30-18:00 story of grassroots audience to watch out for. dialogues with young people initiatives perspectives "Reflecting on Europe" Room JDE53 [ 7 Room JDE52 [ 8 Room JDE62 [ 9 Room JDE51 [ 10 Atrium 5 [ 11 18:00-19:30 Networking reception Atrium 5 and 6 [10 November 2017 Tackling populism Who earns the trust Media literacy in Ten pitfalls to avoid From audience to and Euroscepticism of citizens and why: the post-truth era when moderating partner: exploring at local level key findings of – surviving in the debates innovative global studies world of fake news engagement 09:15-10:45 and misinformation approaches to boosting policy effectiveness Room JDE51 [ 12 Room JDE52 [ 13 Room JDE62 [ 14 Room JDE53 [ 15 Atrium 5 [ 16 Communicating Drivers of Review of EU The rise of Storytelling: a tool Europe - the role engagement: institutional MADCOMs for reaching other and impact of participatory – communication filter bubbles? 11:15-12:45 public service communicative broadcasters projects and concepts Room JDE51 [ 17 Room JDE52 [ 18 Room JDE62 [ 19 Room JDE53 [ 20 Atrium 5 [ 21 Closing session 13:15-14:00 Room JDE62, listening rooms JDE52, JDE51, JDE53 [ 22 14:00-15:00 Networking lunch Atrium 5 and 6 [ Session formats: workshops key note lectures ideas labs EuroPCom 2017 [Re]shaping European dialogues – 2 – [1] Opening session [9 November, 10:30-12:30 European Parliament, Paul-Henri Spaak building, Hemicycle (listening room PHS P7C050) Interpretation from/into English, French, German, Spanish, Italian, Polish, and Estonian Web stream provided in all above languages The opening session of EuroPCom will take place in the European Parliament. High-level speakers representing each of the partner institutions will be invited to take part in an introductory debate and to share their personal experience of engaging citizens in a dialogue on European issues. This will be followed by an inspirational keynote speech on the EU and its communication challenges and opportunities. The audience will be given the opportunity to reflect further on this topic in the Q&A part of the session. The opening session will conclude with the EuroPCom Public Communication Award ceremony. [ Panel debate: • Jaume Duch Guillot, Director-General for Communication, European Parliament • Matti Maasikas, Deputy Minister for EU Affairs, Ministry of Foreign Affairs of Estonia • Karl-Heinz Lambertz, President of the European Committee of the Regions • Jean-Eric Paquet, Deputy Secretary-General, European Commission • Michael Smyth, Vice-President in charge of budget, European Economic and Social Committee [ Keynote speech: • Anthony Luzzatto Gardner, Ambassador (retired) of U.S. to the European Union 2014-2017 [ Ceremony of the 2017 European Public Communication Award presented by Karl-Heinz Lambertz, President of the European Committee of the Regions Moderator: Katrina Sichel [Programme] – 3 – Jaume Duch Guillot is the Director-General for Communication of the European Parliament and its Spokesperson. He graduated in Law from the University of Barcelona, where he later also served as a Professor of International Public Law. In 1990 he became a European Parliament official and since then has always worked in communication-related positions, such as Karl-Heinz Lambertz was elected President of the Spokesperson for the then President of the European European Committee of the Regions (CoR) in July 2017 Parliament, José María Gil-Robles, and Head of the Press after serving a two-and-a-half year term as First Vice- Room or Media Director. In February 2017 he was President. He is also a member of the Belgian Senate, appointed as Director General of Communication, a representing the German-speaking Community. Mr role which he combines with being the Spokesman of Lambertz's interest in politics came early in his career the institution. @jduch having served as President of the German-speaking Youth Council (1975-1980). After a number of functions linked to his academic background in law, he became Member of Parliament of the German-speaking Community in 1981. From 1990 to 1999, he held many ministerial posts in the German-speaking Community Government before being elected its Minister-President (1999-2014). He was then President of Parliament until 2016, before taking up a post as Senator. Mr Lambertz has been a CoR member since 2001 and was President of the CoR's PES Group (2011- 2015). Since 2000, he has been a member of the Congress of Local and Regional Authorities of the Council of Europe, of which he is currently Vice-President. @CoR_President Matti Maasikas is the Deputy Minister for Foreign Affairs of the Republic of Estonia, and was appointed in 2016 as special representative of Estonia to the EU institutions.