Sitemorse Top 250 Global Retail Websites Q2 2014 June 2014 Strong performance for Japan and US retailers’ websites among global Top 250 sites Japan-based retailers have consolidated their position at the head of the table of the top performing retail websites, with five names now in the top 25 places of the Top 250 global sites tested exclusively for the World Retail Congress by Sitemorse in Q2. This builds on the four that hit the upper echelon in Q1 for the first time and marks a remarkable improvement in the performance and presence of the country’s retail websites on the world stage. The group consists of: Edion Corporation, up 16 places to fourth spot; Tokyo Corporation, up 41 into ninth spot; Joshin Denki, up one to 13th spot; Uny (Apita), down seven places to 14th spot; and Beisia Group, up six to 16th spot. All these names failed to dislodge the top performer in Q2, Sweden-based ICA, which strengthened its position at the head of the table with its score of 7.74 out of 10 that compares with 7.12 in Q1. It now stands some way ahead of second- placed Grupo Jerónimo Martins that held its place with a score of 6.73. In contrast to these high flyers, the UK has, for the first time since testing of the Global 250 began, no names within the top 25 – although Ireland has SuperValu in a high position having moved up 26 places to 17th spot. This is rather surprising when you consider that the UK is regarded as setting the pace in online commerce. The best it can do is hold places just outside the top 25, with Kesa Electricals, up 15 to 30th spot, Next, up 32 to 32nd spot, and Iceland Foods, down 24 to 35th spot. The scores for the Top 250 table are created by Sitemorse (www.sitemorse.com) using its automated software that reads and reviews the first 125 pages of each retailer’s site and places them in a ranked table based on user experience (UX), governance, risk and compliance (GRC), and search capability (SEO). Like Japan, the US has also strengthened its position since last quarter, with its retailers now holding seven places in the Top 25. Among these are newcomers to the top spots Casey’s General Stores, Liberty Media, and WinCo Foods. Pushing at the door of this top grouping is US-based Michaels Stores that was this quarter’s biggest climber – up 141 places to 37th spot. Other strong improvers included: Luxxotica Group, up 73 to 54th spot; Yamada Denki, up 79 to 62nd spot; and Kesko, up 60 to 84th spot. The disappointments in Q2 were led by Great Atlantic and Pacific Tea Company, which fell 141 places to 174th spot. Others in its wake are RONA, down 109 to 132nd spot, Foot Locker fell the same number to 151st spot, and Aldi declined 59 to 80th spot. Despite the falls these retailers are still well clear of the bottom end of the table, which this quarter has seen much change with only three merchants maintaining their place in the bottom 10 since Q1. Among the newcomers at this end of the table are two Chilean retailers – SACI Falabella that dropped eight places to 216th spot and Cencosud that declined nine places to hold the bottom spot this quarter with a score of zero out of 10. The US has only two merchants in this lowly grouping compared with five in Q1, which consolidates the country’s strong showing this quarter. Although Sitemorse tested the top 250 global retailers, the final table contains only 219 names because companies were excluded from the process if they used assistive technology such as JavaScript, which breaks the general “rules of accessibility” of internet sites, according to Sitemorse. Rank Exact Site Address Company Overall Overall http://www.ica.no/ ICA AB 1 7.74 http://www.biedronka.pl/ Grupo Jerónimo Martins 2 6.73 http://www.hm.com/ H & M Hennes & Mauritz AB 3 6.11 http://www.edion.co.jp/ Edion Corporation 4 6.02 http://www.laviva.com/ Rewe-Zentral 5 5.90 http://www.staterbros.com/ Stater Bros 6 5.32 http://www.caseys.com/ Casey's General Stores 7 5.28 http://www.spar.co.uk/ Spar Group 8 5.23 http://www.tokyu.co.jp/ Tokyu Corporation 9 5.22 http://www.otto.de/ Otto Group 10 5.10 http://www.tkmaxx.com/ The TJX Companies 11 5.04 http://www.metro.ca/ Metro 12 5.02 http://joshinweb.jp/ Joshin Denki Co Ltd 13 4.96 http://www.uny.co.jp/ Uny (Apita) 14 4.94 http://www.norma-online.de/ Norma Lebensmittelfilialbetrieb 15 4.84 http://www.beisia.co.jp/ Beisia Group 16 4.78 http://www.supervalu.com/ SuperValu 17 4.73 http://www.spar.no/ NorgesGruppen 18 4.72 http://www.apple.com/ Apple 19 4.66 http://www.zara.com/ Inditex S.A 20 4.62 http://www.tengelmann.de/ The Tengelmann Group 21 4.61 http://www.dollartree.com/ Dollar Tree Stores 22 4.56 http://www.libertymedia.com/ Liberty Media LLC 23 4.53 http://www.wincofoods.com/ WinCo Foods 24 4.50 http://www.oxylane.com/ Oxylane Groupe 25 4.48 http://www.dunnesstores.ie/ Dunnes Stores 26 4.46 http://www.axfood.se/ Axfood 27 4.46 http://www.biglots.com/ Big Lots 28 4.41 http://www.oxxo.com/ FEMSA Comercio 29 4.40 http://www.kesaelectricals.com/ Kesa Electricals 30 4.30 Compagnie Financière Richemont http://www.dunhill.com/ SA 31 4.28 http://www.next.co.uk/ Next 32 4.28 http://www.abercrombie.com/ Abercrombie & Fitch 33 4.28 http://www.mercadona.es/ Mercadona, S.A. 34 4.26 http://www.iceland.co.uk/ Iceland Foods Group Ltd 35 4.22 http://www.dairyfarmgroup.com/ Dairy Farm International Holdings 36 4.21 http://www.michaels.com/ Michaels Stores 37 4.12 http://www.gome.com.hk/ Gome Home Appliance Group 38 4.09 http://www.kwiktrip.com/ Kwik Trip 39 4.04 http://www.eroski.es/ Grupo Eroski 40 4.02 http://lsaspac.com/ Lagardere Services Asia Pacific 41 4.01 http://www.gamestop.com/ GameStop 42 3.99 http://shop.nordstrom.com/ Nordstrom 43 3.96 http://www.williams- sonoma.com/ Williams-Sonoma 44 3.94 http://www.lvmh.com/ LVMH 45 3.92 http://www.systembolaget.se/ Systembolaget 46 3.92 http://www.c-and-a.com/ C&A Europe 47 3.88 http://www.hankyu-dept.co.jp/ H2O Retailing Corporation 48 3.88 http://www.homeretailgroup.co m/ Home Retail Group 49 3.85 http://www.bauhaus.info/ Bauhaus 50 3.78 http://www.ppr.com/ PPR S.A. 51 3.76 http://www.co-operative.coop/ Co-operative Group 52 3.74 http://www.mercator.si/ Poslovni system Mercator 53 3.74 http://www.ray-ban.com/ Luxottica Group S.p.A. 54 3.74 http://www.narvesen.no/ Reitangruppen AS 55 3.69 http://www.maxima.lt/ Maxima Grupe 56 3.67 http://www.ripleys.com/weird/ Jim Pattison Group 57 3.67 Golub Corporation/Price Chopper http://www.pricechopper.com/ Supermarkets 58 3.66 http://www.hornbach.com/ HORNBACH-Baumarkt 59 3.65 http://www.roundys.com/ Roundy's Supermarkets 60 3.65 http://www.wawa.com/ Wawa 61 3.61 http://www.yamada-denki.jp/ Yamada Denki 62 3.60 http://www.bricoman.fr/ Groupe Adeo 63 3.58 http://www.primark.co.uk/ Associated British Foods plc/Primark 64 3.56 http://www.currys.co.uk/ DSG International 65 3.56 http://www.0101maruigroup.co.jp / Marui Group 66 3.50 http://www.groupe-casino.fr/ Casino Guichard-Perrachon S.A. 67 3.49 http://www.gap.com/ The Gap 68 3.48 http://www.commissaries.com/ Defense Commissary Agency 69 3.45 http://www.albertsonsmarket.co m/ Albertson's 70 3.43 http://www.daiki-grp.co.jp/ DCM Japan Holdings 71 3.42 http://www.marksandspencer.co m/ Marks & Spencer 72 3.40 http://www.auchan.fr/ Groupe Auchan SA 73 3.40 http://www.migros.com.tr/ Migros Turk 74 3.40 http://www.bonton.com/ The Bon-Ton Stores 75 3.40 http://www.coop.ch/ Coop Group Switzerland 76 3.38 http://www.tesco.com/ Tesco plc 77 3.38 http://www.thepantry.com/ The Pantry 78 3.37 http://www.daiei.co.jp/ Daiei Inc 79 3.36 http://www.aldi.co.uk/ Aldi 80 3.34 http://www.walgreens.com/ Walgreen 81 3.34 http://www.bedbathandbeyond. com/ Bed Bath and Beyond 82 3.34 http://www.metro-cc.com/ Metro Group DE 83 3.33 http://www.kesko.fi/ Kesko 84 3.33 http://www.morrisons.co.uk/ WM Morrison 85 3.32 http://www.costco.com/ Costco Wholesale 86 3.31 http://www.hy-vee.com/ Hy-Vee 87 3.28 http://www.maruetsu.co.jp/ Maruetsu Inc 88 3.28 http://www.raleys.com/ Raley's 89 3.24 http://www.wesfarmers.com.au/ Wesfarmers Limited 90 3.24 http://www.dollargeneral.com/ Dollar General Corporation 91 3.24 http://www.neimanmarcus.com/ Neiman Marcus 92 3.22 http://www.lowes.com/ Lowe's Companies 93 3.20 http://www.j-front-retailing.com/ J. Front Retailing 94 3.16 http://www.familydollar.com/ Family Dollar Stores 95 3.14 http://www.bhs.co.uk/ Arcadia Group Limited 96 3.14 http://www.presidentschoice.ca/ Loblaw Companies Limited 97 3.13 http://www.conad.it/ Conad Consorzio Nazionale 98 3.12 http://www.cooponline.se/ KF Gruppen 99 3.12 http://www.magasins-u.com/ Systeme U Centrale Nationale 100 3.12 http://www.shinsegae.com/ Shinsegae 101 3.11 http://www.quiktrip.com/ QuikTrip Corporation 102 3.06 http://www.globus.de/ Globus Holding 103 3.05 http://www.wholefoodsmarket.co m/ Whole Foods Market 104 3.04 http://www.valor.co.jp/ Valor Co Ltd 105 3.01 http://www.johnlewis.com/ John Lewis Partnership Plc 106 3.00 http://www.sainsburys.co.uk/ J Sainsbury Plc 107 3.00 http://www.fastretailing.com/ Fast Retailing 108 2.99 http://www.carrefour.com/ Carrefour S.A.