HUNG HING monthly e-newsletter Issue 5 December 2009 Hung Hing Printing Group Co., Ltd. Hung Hing Printing Centre, 17-19 Dai Hei Street, Tai Po Ind, Est., N.T., Hong Kong Tel: (852) 2664 8682 Fax: (852) 2664 2070, E-mail: [email protected], Website: www.hhop.com.hk Organisational Announcement We are pleased to announce the appointment of Mr. Norman Yau as Vice President, International Sales & Marketing for Hung Hing Offset Printing effective 9 November 2009. Norman is joining Hung Hing following very successful leadership responsibilities with multinational companies operating in Asia – notably Avery Dennison and General Electric. He has a graduate degree in Mechanical Engineering from the Milwaukee School of Engineering and an Executive MBA from Kellog Graduate School of Business. In this role Norman will resume day-to-day responsibility for Hung Hing Offset Printing’s International Sales & Marketing, including leadership to the entire sales and customer service organization of over 100 marketing, sales and customer service staff located in Hong Kong, Shenzhen and Heshan. He will also provide commercial leadership to our continued implementation of an improved order management process and be responsible for delivering improvements in the total customer experience with Hung Hing including strategy and account planning; sales inquiries, quotations and pricing; order management and customer service. Both Ronnie Lau, (Manager – International Sales, Books & Specialty) and Christopher Yum, (Manager - Sales Premium Packaging / Asia Books & Specialty Products) will report to Norm, the customer service teams in Fuyong and Heshan will also report into this organization. Please join us in welcoming Norman to Hung Hing. Being a responsible manufacturer Responsible manufacturing practices has always been an important value for Hung Hing. Our success in continually working toward higher standards of employee well being, sustainable resource use or responsible manufacturing are reflected in the many certifications we have achieved and work hard to maintain. Our customers increasingly require the assurance that Hung Hing is a responsible part of their supply portfolio and something they can be proud of. Being responsible often means working to even greater standards of sustainability than are required by the industry at large, but as a leader in Asia printing we beleive this is the right thing to pursue. Our paper and paperboard purchasing policy is one good example of our commitment to move toward best practice. Hung Hing policy in this area is to source all our paper and paperboard from third-party certified mills either FSC, SFI or PEFC wherever possible or use recycled fiber based suppliers. We maintain FSC and PEFC Chain of Custody certification at our Shenzhen and Heshan printing operations as well. Consumers' awareness of the importance of making responsible environmental choices continues to be an increasing factor in purchase decisions. With Hung Hing you can be assured that we pursue the highest standards of responsible manufacturing to insure your products meet consumers rising expectations. If you are I interested in how Hung Hing can help you better meet higher standards for your print products, contact us through our website or your normal sales or agent contact. 1/3 Technical Updates: more about Stone paper In the Hung Hing July Newsletter, we introduced the “Stone Paper”, and many of you have show interest in it. Therefore, we have done further research and testing on this technology. Hereby, we would like to share with you our findings. RECYCLE WITH STONE PAPER Stone paper products can be recycled by converting used paper into pellets. The pellets can then be used in the CO2 Release Comparison production of colored paper. In contrast, traditional Stone paper is environmental in production and disposal. The methods to recycle pulp-paper is a complex process which following shows how we are environmentally friendly in terms of requires water for further bleaching processes resulting in CO2 release for production and disposal. waste water which needs to be treated. The simplicity in recycling Stone paper products reduces resource wastage. Energy Consumption In Production Process Power Used Energy Used RECYCLE WITH PLASTIC Item Product Equivalent (KWH/TP) (x103Kcal/TP) CO2release Conventionally, pulp-paper materials lined with resins which makes it water resistant has complicated its recycling 1 Stone paper 720 1764 676 process, i.e. should it be recycled with paper or plastic? Furthermore, how to separate the pulp-paper from the 2 Pulp paper 780 3549 1344 plastic? In contrast, Stone paper product is 100% pulp free, therefore, we do not need to consider recycling it with pulp 3 Synthetic 710 paper. Instead, given that 20% - 30% of Stone paper paper 1740 668 products is non - toxic resin, we recommend recycling with plastic. During the production process, Stone paper’s energy consumption is only approximately 50% of pulp printing paper’s BREAKDOWN energy consumption. Stone paper products can be broken-down. Experimentations on a Stone paper sample with a thickness Disposal in Incinerator (Equivalent CO2 Release) of 200m showed the paper began to break-down and Temperature crack like an egg shell when exposed to direct sunlight for Item Product Temperature 400-500 C greater than 600 c approximately 6 months. 1 Stone paper 628 980 Stone paper products will not break - down in your home when kept indoors and away from sunlight. Perhaps you 2 Pulp paper 1304 1392 might be concerned, what if you require the paper for outdoor usage? This has certainly been taken care of the 3 Synthetic 2514 speed of break - down can be controlled via adding UV paper 2602 blocking agents. LCA Analysis Paper that can breakdown properly can let us enjoy both an extraordinary product without having to worry about trash Low High Temperature Temperature management. Attaining the correct balance to control the Item Product speed of break-down is vital, the good news is, with today’s CO2 Ratio CO2 technology we can let us attain just that! 1 Stone paper 676+628 1.0 676+980 1.0 =1304 =1656 ECO-FRIENDLY PRODUCTION PROCESS & PRODUCT 2 Pulp paper 1344+1304 2.0 1344+1392 1.6 Stone paper products are made with state - of - the - art =2648 =2736 production process which does not utilize water or emit 668+2514 2.4 668+2602 2.0 toxic air. Furthermore, Stone paper products are free of 3 Synthetic paper =3182 =3270 bleach, strong acid or base. This not only means the production process is very clean, furthermore, the product Note: The above tables are for references only. is kept very natural. There is no doubt that the careful design engineering of the production process and the product keeps the environmental harm to the minimal and this is the ultimate reason why we recycle in the first place! 2/3 News feed: Hung Hing exhibiting in the 16th Beijing Book Fair (3rd–7th September, 2009) The Beijing International Book Fair is now consideredred by many as one of the top four International Book Fairs in the World. It is organised by the China National Publicationsations NEWS FEED Import and Export Corporation (CNPIEC). Its main goals are to expose books from China to an internationaltional audience and to introduce international titles too tthehe Chinese market. With this in mind, Hung Hing has once again participated in the 2009 Beijing Book Fair forr the 5th year running to capture every opportunity in the ever growing China domestic market. Please do not hesitate to contact one of our staffs if youu have have an anyy querie queriess Creative corner (continue from the last issue) The fundamental of designing pop-up Pop-up (3): Working process - ways to work between illustrator VS paper engineer (1) There are two ways how to working on pop-up project: either start from illustration part or paper engineering part! 1. Start from paper engineering part 1.1 This process start from paper engineer design the pop-up by sketches and build some rough mock-ups until the mechanics are fully workable. Also at this stage the book needed to be design if it will be printed one or both side because it can somehow effect how to design each component. 1.2 Afterward, the engineer will start working on blank mock-up: the proper mock-up, to make sure that everything is working fine and also creating die-lines and nesting plan at the same time. The blank mock-ups and nesting plan will be send to estimating team, one for sending to illustrator to draw illustration on and one for keep as a reference. 1.3 The illustrator will draw illustration following the guideline from paper engineer. They will draw on the nesting plan and use the blank mock-up as a guide how to draw each piece of artwork together. 1.4 After that the illustrator will send back illustrated nesting plan to the paper engineer. The paper engineer has to do mock-up again, using the illustrated die-lines to see if all the illustration match once it is assembled together. If there are any adjustment on illustration the 1.3 has to be repeated again. If everything works the paper engineer has to prepare the files for printer. Important dates for your diary - Public Holidays 25 th December, 2009 - Christmas Day 26 th December, 2009 - The First Weekyday After Christmas 1 st January, 2010 - New Year’s Day Hung Hing Printing Group Ltd. Hung Hing Printing Centre, 17-19 Dai Hei Street, Tai Po Ind., Est., N.T., Hong Kong Tel: (852) 2664 8682 Fax: (852) 2664 2070 3/3 E-mail: [email protected], Website: www.hhop.com.hk.