Hasan Arslan/ Mehmet Ali İçbay/ Madalina Tomescu Communication and Digital Media This book is the scholar work of International Association of Social Science Research (IASSR). It is also printed with the financial support from IASSR. The papers are first reviewed by the independent reviewers, and then proof-read and edited by the editors. The opinions and views expressed in articles are not necessarily those of this volume’s editors. iassr.org ***DEĞİŞECEK*** ISBN 978-83-943963-3-6 (E-book) ISBN 978-83-943963-3-6 (Print) © E-BWN 2017 All rights reserved. All parts of this publication are protected by copyright. Any utilization outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations microfilming, and storage and processing in electronic retrieval systems. This publication has been peer reviewed. www.e-bwn.com Table of Contents Mustafa Akdağ, Ömer Faruk Koçak A Comparative Study on Social Responsibility and Corporate Image Relation ........................ 7 Hacer Alan, Numan Duran Determination of Communication Skills of Fourth Grade Midwifery Students ...................... 17 İmran Aslan Determination Of Consumer Behavior In Online Shopping In The Framework Of Technology Acceptance Model .................................................................................................................... 23 Ömer Bakan, Nilüfer Canöz Presentation of Sponsorship Activities on the Web Sites of Airline Companies: Turkish Airlines Case ............................................................................................................................ 31 Vesile Çakır, Vedat Çakır The Role of Celebrity Spokesperson in Advertising Effectiveness: An Empirical Study Based on Match-Up Hypothesis and Self-Image Congruity Theory ....................................... 39 Kadir Canöz, Ömer Bakan Sponsorship Activities of Oil Companies as a Communication Tool in Turkey ..................... 49 Ebru Davulcu, Mustafa Temel The Annexation Of Bosnia And Herzegovina And Representation Of Austrian Boycott On Humor Press During Ii. Constitutionalist Period ..................................................................... 59 Melike Erdogan An Evaluation on Right to Information and Turkey ................................................................ 69 Fatma Gecikli, Abdullah Yildirmaz, Kamil Alacali The Effects of The Internet on Reinforcing And Mobilizing Political Activism: A General Evaluation ................................................................................................................................. 77 Seda Goktepe Korpeoglu, Erman Korpeoglu Modelling of Sultan Mehmet the Conqueror’s Strategies Used during the Conquest of Istanbul by Using Game Theory ............................................................................................................ 85 Makbule Evrim Gulsunler Examination of the Jet Crisis Between Turkey and Russia on the Foreign Press .................... 95 Hanife Güz, Hülya Demir Yaleze The Usage Of The Game Theory In The Context Of Public Diplomacy: Russia - Turkey Plane Crisis ....................................................................................................................................... 105 Vahit Ilhan, Burak Unlu Transformation of Television Broadcasting in Turkey: Analysis on Broadcasts Between 1995- 2015 According to Programme Types .................................................................................. 115 Funda Ince Baki Local Elections After 1999 And The Effect of Propaganda Sinop Sample ........................... 125 Aysun Kahraman, Canan Ay Adopting Brand Values to Internal Customers: Case of Vestel Inc. ..................................... 133 Selma Kalyoncuoglu, Bahar Duysak Mediating Roles of Perceived Usefulness and Perceived Ease of Use in the Effect of Consumers’ Technology Readiness on Their Intentions to Shop Online ............................. 143 Adnan Kara, İlknur Bilgen, Sahavet Gürdal Attitude Towards Charity: The Case of Ice Bucket Challenge .............................................. 155 Tamer Kavuran, Tülay Ertan Semiotic Analysis Of "Smoke-Free Zone" Campaigne Showbills ........................................ 163 Burcu Kaya-Erdem, Remzi Bilge ‘Space’ as a Phantasmagorical Production Tool for Power in the Context of Lefebvre’s Theory of Space: ‘Production of Space’ in Turkish Political Communication from Palaces to Balconies ................................................................................................................................ 177 Mete Kazaz, Birol Gülnar Different Countries, Different News: Changing “Ideology Building Strategies” And “Ways Of Expression” ............................................................................................................................ 187 Mustafa Koçer, Ahmet Biçer Job Satisfaction and Organizational Commitment of Media Professionals: The Case of Kayseri ................................................................................................................................... 195 Hüseyin Köse Establishment Of The Link Between Obedience And Dominance Through The Language- Body Relationship In Bourdieu .............................................................................................. 207 Pınar Kovaci, Veysel Akşahin Formal Analysis Of Festen And Idioterne Films In Terms Of Dogma 95 Film Movement And Representation ........................................................................................................................ 215 Francesca Moretti Crowdsourcing Artworks - The Power Of Digital Collective Creativity ............................... 225 Ebru Ozgen, Zuhal Akbayir Reputation Problem of Public Relations in Turkey and a Critical View about the Public Relations Professional Organisations of Turkey .................................................................... 235 Ferah Özkök, Ayşe Sünnetçioğlu, Ezgi Karakaş, Ezgi Türkmen Dining Table As A Socialization Tool: An Assessment Of Mevlevi Cuisine ....................... 245 Eylem Sayin Will the secular-laic society bring social gender mainstreaming with the outlooks of feminist movements in Turkey? ........................................................................................................... 253 Mustafa Şeker, Abdulkadir Gölcü Manufacturing Consentover News Discourse: The Analysis of News about Transition to Presidential System in Turkey ................................................................................................ 261 Narin Tülay Şeker, Fatma Nisan Presentation Of The News Of The Baby Aylan Who Washed Up Ashore During The Refugees’ Journey To Hope ................................................................................................... 271 Lenka Selecka How women make their choices: Personal characteristics in relation to dominant/submissive or extrovert/introvert men face preference ............................................................................. 283 Halil Tastekin The Role of the Culture and Art Sponsorship Activities in the Process of Creating a Positive Corporate Image ..................................................................................................................... 293 Aysen Temel Eginli, Ayse Narin Managing Diversity in International Companies: A Case Study for Diversity Management of PricewaterhouseCoopers ....................................................................................................... 301 Cengiz Turkoglu, Vahap Önen Exploring Risk Culture in Turkish Commercial Air Transport Industry ............................... 311 Osman Utkan University Students And Social Responsibility ..................................................................... 319 Ivana Václaviková, Lenka Selecká, Jana Holienková The role of positive self-evaluation and attachment for existential meaning among young women .................................................................................................................................... 325 Gamze Yildiz Erduran, Fatma Lorcu Common ground of advertising slogans ................................................................................. 335 A. Mücahid Zengin, Güldane Zengin, Hüseyin Altunbaş SMS: Still a viable option for reaching youth? ...................................................................... 345 Fw1 A Comparative Study on Social Responsibility and Corporate Image Relation Mustafa Akdağ, Ömer Faruk Koçak 1. Introduction Social responsibility is an area of practice covering a wide institutional range that expands from profit-oriented private organizations to non-profit private organizations, from profit-oriented public institutions to non-profit public institutions. Even though each relevant institutional structure has different purposes of carrying social responsibility awareness, the common ground underlying them is to eliminate deficiencies and disadvantages observed in social and ecological life. In other words, making world more livable place and increasing the life quality of the community are among the main objectives of social responsibility. Today, creation of differences among their competitors and profit-oriented institutions in a higly competitive environment is among the application purposes of social responsibility at each level. When we consider at rational level, to produce products which are qualified with competitive prices while complying with primary liabilities