Apple Inc. One Apple Park Way Apple Ecosystem Cupertino, CA 95014 Phone: (408) 996-1010 www.apple.com Outside Relationships Apple Inc. (A California Corporation) Securities Outside Relationships Regulation and Regulators Capital Suppliers Customers NASDAQ Listing Customers Suppliers Capital Regulators Debt Structure Equity Structure Rules Bond Debt ( $106.1B @ 9/26/20) Credit Ratings: Aa1 (Moody’s), AA+ (S&P) Equity Securities Public Debt Financing Common Stock Significant Regulators Common Stock (50.4 Billion Authorized; Holders Senior Floating Rate 2020-2049 Senior Fixed 2025-2031 Senior Fixed 2023-2050 Senior Fixed 2025-2060 Senior Fixed Repurchases Shareholders Commercial Paper 16.977 Billion Shares Outstanding) US Securities Commercial Notes at 0.60% - Rate Notes at 0.28% to Rate Notes at 0.00% to Rate Notes at 0.55% to Rate Notes at 0.55% to Vanguard Commercial (9-months or less) Equity and Paper 1.39% ($2.25B) 4.78% ($87.5B) 0.50% ($2.3B) 2.65% ($8.5B) 2.55% ($5.5B) $225 Billion Share Repurchase Program Group Banks ($5.0 billion) Capital Exchange ($168.6B Utilized) (7.09%) Commission Professional Berkshire Services Governance Human Resources Sales and Marketing Finance and Accounting Corporate Matters Hathaway The NASDAQ Board of Directors Research & (5.55%) Legal Stock Market Ernst & Young Hiring / Training Advertising Budget Support Development Arthur D. Levinson (C) Albert Gore Jr. (C, N) Committees: BlackRock (Auditors) Real Estate IP Management Pension Plans Retail Accounts Internal Audit New Technologies Tim Cook Andrea Jung (C, N) Compensation (C); Fund TBWA/Media Nominating & Corporate Transactions Subsidiary Management Existing Product Advisors Professional Compensation E Commerce Accounting Arts Lab James A. Bell (A) Susan L. Wagner (N, A) Governance (N); Enhancements (4.28%) Services Contract Management Litigation Management (Advertising) Monica Lozano (A) Ronald D. Sugar (A) Audit & Finance (A) Immigration Wholesaler, Distributor and Cash Management 3rd Party Business & SSgA Funds Agent Relations Corporate Governance Securities Compliance Boies Schiller Benefit / 401(k) Plans Technology Management Subjects of US Management Team Financial Reporting Flexner Secretarial Matters Employment Law Acquisitions (3.96%) and Foreign Talent Development (Antitrust CEO – Tim Cook SVP Machine Learning & AI SVP Hardware Engineering – Tax Regulation Intellectual Property Fidelity Litigation) Strategy – John Giannandrea Dan Riccio Procurement Information Technology Recruitment Risk Management Help Desk / Hotline Management SVP & General Counsel – SVP Worldwide Marketing - Third Party Manufacturing Utility/DesignPatent Antitrust Morrison & SVP Operations – Sabih Khan & Research Foerster (Law) Katherine Adams Greg “Joz” Joswiak Equity Incentive Plan FP&A Software Licenses Data Processing Systems (1.88%) MRO Purchasing Trademarks Data Privacy SVP Internet Software and SVP Hardware Technologies SVP & CFO – Luca Maestri Onboarding Insurance IT Equipment E Commerce Platforms Services - Eddy Cue – Johny Srouji Contract Negotiations Copyrights Consumer Non-Disclosure / Invention Treasury / Cash Key Company Data (as of 9/26/20) SVP Retail + People – Deirdre SVP Software Engineering – Supplier Relations Procurement Management Inventory Management Service Marks Protection Entertainment COO – Jeff Williams Agreements Management O’Brien Craig Federighi Systems Systems Share Information Partners Trade Dress Financial Data Security NASDAQ: AAPL Net Sales: $275B and Data Amazon Current Share Price: $142.98 (1/26/21) Localization Operations Annual Dividend: $3.18 per share Net Income: $57.4B CBS Americas Europe & MENA Japan Greater China Rest of Asia Pacific Advertising Gross Margin: 31.5% (Products); 66% (Services) (2020 Revenue = $124.6B) (2020 Revenue = $68.6B) (2020 Revenue = $21.4B) (2020 Revenue = $40.3B) (2020 Revenue = $19.6B) Product Sales (Worldwide Revenue) Sales Disney Regions Regions Regions Regions Regions Thailand CanaDa Brazil Europe Africa China Taiwan iPhone: $137.8 billion Licenses to Japan Australia Indonesia Distribution Billing and e- Mac: $28.6 billion Sell Third UniteD States Mexico MiDDle East India Hong Kong Commerce Rogers New ZealanD South Korea iPad: $23.7 billion Direct Sales (34/%) via Apple Online and Retail Stores Party Digital Communications Facilities Facilities Facilities Facilities Facilities Content Wearables and Home Accessories: $30.6 billion Product Indirect Sales (66%) via Third-Party Cellular Services: $53.8 billion Network Carriers, Wholesalers, Retailers, and Resellers Liability Time Offices Retail Stores Offices Retail Stores Offices Retail Stores Offices Retail Stores Offices Retail Stores Sydney, Austrailia Total: $274.5 billion Digital Rights y Mobile US - 270 Cork, Ireland Europe - 112 Tokyo, Japan Japan - 10 Hong Kong China - 42 Australia - 22 Management Corporate Jakarta, Indonesia Contractual Commitments Communi- News Corp. Customers and Security Headquarters cations Cotai, Macao Cupertino, CA Paris, France Turkey - 2 Taipei City, Taiwan Hong Kong - 6 Consumers Outsourcing partners who make sub-assemblies, Solutions Macao - 2 perform final assembly, and product testing Meredith Canada - 28 Kuala Lumpur, Intellectual Small to Mid-Sized Businesses United Arab Malaysia Individual component suppliers Property Austin, Texas Bengaluru, India Taiwan - 2 Education Customers Hearst Emirates - 3 Auckland, New Singapore - 3 Ownership Education Customers Limited warranties on new hardware products and Mexico - 2 Zealand obligations under extended warranty service coverage Toronto, Canada Istanbul, Turkey Media, TV, Conde Nast Government Customers Film and Singapore, Singapore South Korea - 1 Dubai, United Arab Sales Digital Mexico City, Mexico Brazil - 2 Resources Content NBCUniversal Emirates, Seoul, South Korea Business Thailand -2 No customer accounts for more than 10% of revenues Regulation Bangkok, Thailand 147,000 Employees Foreign Exchange and Significant Cash Product Categories Categories (2020 Worldwide Revenue $220.747B) Repatriation Third Party IP Suppliers IP and and Software iPhone (iOS Operating System) Mac (macOS Operating System) iPad (iPadOS Operating System) Wearables and Home Accessories Hon Hai Restrictions Software Developers (2020 Worldwide Revenue $137.8B) (2020 Worldwide Revenue $28.6B) (2020 Worldwide Revenue $23.7B) (2020 Worldwide Revenue $30.6B) Precision- Applications Digital Hardware Foxconn Software Licenses Platforms AirPods Apple TV iPod touch Components Supply (Assembly) Applications iPhone 12 iPhone 12 Pro iPhone SE MacBook Air MacBook Mac Pro iPad iPad mini and Assembly and Services iPhone Wistron (Printed Labor and Apple Watch Beats Headphones HomePod Services Developers Mobile Phone Sales Earlier iPhone Circuit Boards) Employment iPhone 12 Mini iPhone 12 Pro Max Mac mini MacBook Pro iMac iPad Pro iPad Air Owners Models Apple-Branded Accessories Wearables and Watch Goertek Internet Intellectual Homes Wearers, TV (Acoustic & Property Competitor Accessories Sales Watchers, wireless Owners Competitors Xiaomi Huawei Google Competitors Google Android Microsoft Windows Lenovo Competitors Amazon Competitors Amazon Google Microsoft components) Anti-Money s Google Samsung Microsoft Music (primarily (primarily (Operating (Operating (e-Readers) Laundering in China) in China) Samsung Sony System) System) Dell Sony Samsung Garmin Listeners/ Pegatron Headphone (Assembly) Anti- Users Corruption Service Categories (2020 Worldwide Revenue $53.768B) Luxshare Commission- (AirPods Subscription- production) Telecommuni- Based Digital Digital Content Stores and Subscription-Based Streaming Services Apple CareCompetitors iCloud Licensing and Other Services Based Gaming cations Content Sales Service Intel for Watch App Doll Manufacturers Doll Manufacturers Gamers App Store Apple TV+ Apple Care Apple Care+ iCloud Storage (for Music, Photos, Licenses Apple Arcade (Processors) Store Tax Content Downloading Contacts, Calendars, Mail, Documents) Subscription- Consumers Samsung Based News & (Components, Export, Import Magazine Service Mac App Store TV App Store Apple Music Apple Care Protection Plan Apple Fitness+ Apple Card Apple News+ Readers such as flash and Trade memory, mobile Restrictions Competitors DRAM, and Competitors application Competitors Netflix Disney Spotify NBCUniversal Amazon Amazon Google Microsoft Google Environment, processors) Health & Sony Microsoft Google Samsung Qualcomm Safety (Electronic Components such Fee-Based Phone as power trackers Foreign Subscription Based Desktop & Subscription- Intellectual Cashless Support and and management Ownership & Digital Content Laptop Based Fitness Property Payment modules, Hardware Damage iPad Sales Investment Streaming Services Computer Sales Service Licenses Service GSM/DCMA & Repair Services receivers and transreceivers) TV Watchers & Computer Apple Device iPad Apple Watch Third Apple Credit Muirata Music Listeners Owners Owners Owners Users Parties Card Holders Manufacturing (Ceramic Capacitors) © 2021 January 2021.