SPORTS SERVING ABERDEEN,HAZLET, KEYPORT AND MATAWAN P a g e 4 6 ^SEPTIM BER8J99^^^^^ 25 CENTS______________________________ VOLUME 23, NUMBER 36 B r o o k d a l e l a u n c h e s K e y p o r t p r o j e c t BY LAUREN JAEGER Staff Writer [ f Keyport businesses are diamonds in the rough, Brookdale Community College in Lincroft wants them to sparkle. In a new project, the Brookdale busi­ ness departments, its Small Business De­ velopment Center and the Service Corps of Retired Executives (SCORE) are working closely with Keyport’s business district to help it make the most of its potential. “We have a project to get more public interest in Keyport,” explained Sylvia Smith, a professor of marketing at Brook­ dale who thinks a unified business district — in which shopkeepers work closely with each other — would do much for Jet-skiing has boomed in popularity on area waterways since the water craft was introduced in the mid-1980s. Piloting the Keyport’s image. craft can be compared to riding a fast motorcycle. For a story on the sport, see page 22. Called the Keyport Town Center pro- (Photo by Rich Schultz) Continued on page 3 When green groups advise, towns listen However, Hazlet and Edison are the _______BY MARK RONDEAU_______ only communities whose environmental Staff Writer commissions have acquired land, she said. Except in that special circumstance, A lthough they are only advisory state law restricts environmental commis­ groups, local environmental sions to gathering information and giving commissions can exercise advice, according to Holmdel Environ­ great influence. mental Commission Chairman Charles In Holmdel, for instance, two former Morrison. members of the Environmental Commis­ Within that general dictate, sion now serve on the Township Commit­ municipalities have a wide scope in how tee: Deputy Mayor Carole Balmer and their environmental commissions operate. Committeeman Gary Aumiller. Most commissions take their direction And environmental advice is at center from the needs of the community. In stage as Holmdel struggles to plan future Holmdel, while development and plan­ development and maintain its rural image. ning hinge on environmental issues, Key­ In Hazlet, the Environmental Commis­ port’s new commission is focusing its first sion acquired Natco Park several years efforts on revitalizing polluted streams. ago, and operates the park and its pro­ The state recommends that each local grams. commission maintain an index of open Sally Dudley, executive director of the lands in its town, Morrison said. Association of New Jersey Environmental To meet this requirement, the Holmdel Commissions, explained that environmen­ Environmental Commission has done Holmdel Environmental Commission member Russell Oronne shows how he and tal commissions have the power to Natural Resources Inventories in 1980 other volunteers take air quality measurements. Here he stands at one of the acquire lands, with the approval of the and 1990. recently tested sites: the intersection of Crawfords Corner, Middletown, and Red governing body of their town. Continued on page 6________ Hill roads. Dronne planned and led the study. (Photo by Rich Schultz) M eet Your Match Personnals: where quality people m eet page 48. 2 SEPTEMBER 8, 1993, THE INDEPENDENT & S < u U HARDWOOD MULCH 1 0 Bff3 3 00 Alt Balled & Burlapped D e c id u o u s EVERGREENS EUCALYPTUS includes White Pine & Spruces MULCH FLOWERING Burning•excludes Bush _ SHRUBS* and Crepe Mytrle. 5 % OFF 1 0 Bff 2 9 00 Flowering & PINE BARK FRUIT TREES 0 ° O F F Nuggets or Mulch CREPE A B,r 1 2 ° ° iO%OFF MYRTLE 2’ to 3’ . Rite Dress SHADE % Heavy in ■ Licorice Root EVERGREEN TREES 3 3 OFF Bud & Bloom 3 for *21 MULCH CONTAINER SALE All 3 Gal. Containers 1 0 f o r 4 S 0 0 Priced from 8.99 to 14.99 25%*off POTTED ROSES & PERENNIALS TOP SOIL Priced from Q Q % * n C C 15.99 and up...OO U rij 5 for $2500 C I 89 Excludes all Hollies COUPON % PAPIN * 4 .0 0 OFF H o r n s a n d 50 0FF REG. PRICE 50 OFF 3 Cu. Ft. Bale REG. PRICE ON ALL REG. PRICE ALL BOXED P U M P ■ P E A T $ £ [ 9 g G R A S S S E E D TRU-TEMPER TRELLIS DROP or ROTARY SPRAYERS! INSTOCK OF 3 LBS. OR MORE M O S S 5 SAVE SPREADERS 3 3 %o f f Exp. 9/14/93 HUNDREDS OF PIECES TO R E G . P R I C E UP TO FROM - NEW PIECES ADDED WEEKLY ' M o v e Choose from: Cement Pott, Bird Baths, Fountains, Nautical, Deer, Forest Animals, Pond Pieces, Gnomes, Oriental, Fishing Boys, a n d m o r e Classical Statuary, Jockeys, Lions, CEMENT Cartoon Characters and mores GARDEN STATUARY FERTILIZERS GLORION 2500 SQ. FT. HARDY SUMMER CRABGRASS KILLER $099 S S g ffi TWINLIGHT ALREADY LOW DISEASE STOPPER A ll H ard y PRE-FORMED TURF FUNGICIDE OOM GLORION MUMS }/o 10,000 sq. ft 29 15,000 SQ. FT. 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TURFBUILDER A vailable Plus 2 1 5 ,0 0 0 A T C O L T S NECK, RT. 34 PET FOOD & SUPPLES SQ.FT. |99| Purina DOG FOOD Pro Plan PERFORMANCE 40 Lbs........................................ 40 Lbs............................................. 2 9 34 Pro Plan GROWTH FOOD Pro Plan LITE FOOD 40 Lbs................ ....................... Red Cedar Shaving 40 *-bs........................................ 2 3 97 20,000 SQ. FT. BAG Pro Plan ADULT FOOD “Big 2.2■* cu. ft. Bole Pro Plan TURKEY & BARLEY DOG FOOD ROUTE 9 NORTH Reg. 10.59 «599 2 3 9 7 FALL FREEHOLD 40 L bs., 40 Lbs ................ .......... 462-2700 BilJac Select DOG FOOD FERTILIZER MON.-SAT. 9 AM to 7 PM 35 Lbs....................................... 2 3 68 .Sale 1 9 " SUN. 9 to 6 ROUTE 34 NORTH BROCK S PRICE POLICY Less Mail-In 00 G u w - e e we wlii not be jndc-rsold Stock w ill match Mfg. Rebate. 8 COLTS NECK ‘hy Current Newspaper advertised prico on brand 1 rfrr.i* 462-0900 items. Simply present the AD to the caslii'!' prior to MON.-SAT. 9 AM to 7 PM i.rd v .je . itpnng must b*i of equal size and quality.__________j Final SUN. 9 to 6 Not responsible for typographical errors. We reserve the right Cost 99 to limit quantities. Sale prices effective thru 9/14/93. To You..11 THE HELPFUL GARDEN CENTERS” THE INDEPENDENT, SEPTEMBER 8, 1993 3 THIS ISSUE: College helps Keyport take care of business Continued from page 1 je.ct, it is a favor as well as an experiment by the Brookdale community specializing in business and merchandising. “In retailing concepts, they needed to be refreshed,” Smith said. “When you’re in your small store, you get pretty internal in your feeling. You don’t see what’s hap­ pening around you.” Brookdale students will be involved as well. For instance, the graphic art students are designing a logo that will represent all of the Keyport mercharrts. They hope the logo will be used in ad­ vertising, and perhaps on a discount card that shoppers can use throughout the bor­ ough, Smith said. A few seminars have been held for merchants at the law office of Kantor and Linderoth, West Front Street. Genetic counselor Ivy Leight Some other plans are to help rouse of Aberdeen will speak about town spirit. For instance, a “Historical heredity and genes Sunday. Keyport” poetry, essay and art competi­ tion among the seventh- and eighth-grade students in the borough is in the planning SALES STRATEGY — Shoppers stroll along West Front Street in the Page 19 stages. heart of Keyport’s business district. Officials from Brookdale Community Brookdale’s first workshop for busi­ College, Middletown, are working closely with borough businesses to try ness owners was held Aug. 19. Titled to boost sales. (Photo by Rich Schultz) REGULAR FEATURES “Merchandising, Display, Signage,” the seminar was presented by Smith’s assis­ have a Main Street and a waterfront,” | S P E A K O U T Calendar Page 32 tant, Linda VanFossen. Duffy explained. “I go to Chamber meet­ Page 49 ings once a month, and they work together 1-800-660-4237 Classifieds The second workshop, scheduled to be so well. Being such a small town, they Editorials Page 30 held today, advised stores about how to could use a little help.” “Years and years ago, I lived in Old Letters Page 30 sell merchandise more quickly. Duffy recommended Keyport when Bridge, before the major shopping malls Milestones Page 37 “The towns are beginning to attract were built, and before the highways. I young people,” Smith explained. Brookdale representatives presented their used to shop in Keyport.” Obituaries Page 40 “(Shopkeepers) could use some help com­ proposal to help revitalize a town in the Sports Page 44 county.