E-commerce giant’s move into the video space is multi-faceted TV Amazon’s video ecosystem extends worldwide Over the last decade, Amazon has IHS Markit forecasts 44 million offered every flavour of the Home active subscription users for Amazon Entertainment Video Industry, from Prime Video service by year-end 2017 physical disk retail and rental, to with a little over 30 million in the Amazon Prime Video and Netflix subscribers by region online transactional, subscription, USA and 11 million coming from and advertising funded video. its next top three country markets. 100% 80% 60% The Amazon Prime service bundled with video is now 40% available in 16 countries worldwide. These bundled Prime Although unable to triumph over the 20% % of total subscribers % of total Video subscription users make up king of subscription video globally, almost 99% of the total Prime Video Amazon Prime Video does now surpass 0% Netix Amazon Netix Amazon subscription user base as international Netflix by subscriber count in a few standalone Prime Video struggles to select markets owing to the perceived 2016 2021 gain similar traction. value of the bundled Prime ecosystem. Year/Company Africa and Middle East Asia Pacic Central and Eastern Europe To learn more about our new Amazon’s video ecosystem extends worldwide – 2018 Report please contact South and Central America Western Europe North America Source: IHS Markit © 2017 IHS Markit Max Signorelli Research Analyst – Home Entertainment [email protected] 203672611-MT-0118 Copyright © 2018 IHS Markit. All Rights Reserved.