University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Business in Nebraska Bureau of Business Research 1969 Business in Nebraska #293 - February 1969 Dorothy Switzer University of Nebraska-Lincoln Bureau of Business Research R. L. Busboom University of Nebraska-Lincoln Bureau of Business Research Follow this and additional works at: https://digitalcommons.unl.edu/bbrbin Part of the Entrepreneurial and Small Business Operations Commons Switzer, Dorothy and Busboom, R. L., "Business in Nebraska #293 - February 1969" (1969). Business in Nebraska. 52. https://digitalcommons.unl.edu/bbrbin/52 This Article is brought to you for free and open access by the Bureau of Business Research at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Business in Nebraska by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. ntl/erst! oL Nebraska News Vol ~8 "'" l11ft", 293, FebrtMry....;...-- /969 No. /9 "R E I) liV T U E II U R EAU OF B US I NESS R ES EA R C H , COL L.t: Gt: O F liUS I NESS A D MIN I ST R AT I ON THE UNIVERSITY AND STATE DEVELOPMENT CENTENN IAL RETROSPE CT AND SECOND CENTURY PROSPECT ..Il1e the publlat ion date of this iuue of BUlin" .. ~ Nebr.u- education, t he College aleo plays a conspicuoull role . Filculty cidn almost elQctly wit h the C<!numnial anniveua..ry oI t he memben give leadeuhlp to .emlnarl. tnlnlng programa . con· ~ity of Nebra.ka. it appeau to be an appropriate time to ferencea. and mee tings wit h various asaociations , buainelses. an( entian to the .ervlce. t hat the College of B,.. ln" •• Admin­ community organl~ationl . They alao conduct lnltructlon3.l pro· :>n and ita Bureau of BUlin"". Research are prep;t.red to grama on the Nebralka Educational Televilion network On both a •ute to the future economic growth of the a tate. It s eems continuing Ie riel and a special program baili . ;ilea t o review brieny lome hietorical ;upecu of Nebraska Economic Education >ment as a reminder to the bu.in" •• c ommunity of the pro­ Another lervlce that function. through the aUlpicel oC the Col· hu hall b<!en achleved in a period that r oughly parallels the lege is the Nebra.ka Council on Economic Educat ion, which wal d - year hiltory of the I tate' , lu.ding in,titution of hlghe ~ esu,blilhed In 1963 i.n an effort t o promo te economic liter acy g. throughout the Itate . The Council, which Includn repreaentativea the Unlvenity has played a significant r o le In the agri- of agriculture, buline .. , education, and labor. lee kl to be of ser- 1 and agrlbusine .. development of the atate hil l long been vice through five major types of act ivit ies: education of present lIy recognl~ed and widely publici~ed. The Univenity hal teachen. education of futu r e t eacherl. adult education, coopera· Ioa s t amply fulfilled it l o bligations aa a la~gran t Institution tion with local achool Iyst ems in curriculum planning and revi· Y be expected to continue to do 10. AI it p ~ eparel to move sion. and evaluat ion of economic undentanding. Two Centen fOI second century of lervlce to t he state t he need be c o me. Economic Education have been organhed, one at each of the Uni· ,Ingly apparent for mOre leadenhip. time. and money de- veraity of Nebra.ka locationa. ;) re.earch to meet the u rgent challenge I that have come as BUliness Reaearch t of advancing technology in agriculture: lhiftl o( farm pop- AI the title of the Bur eau of Bu.ine .. Reaearch implie • • it ia at t o urban centen, continuing decline in the proportion of integral part of the College that has been delignilted lpecilically ,kanl engaged In agricultu ~ ally - related employment . and a to serve the b Ullnel1 lector in a re l earch capacity. Since itl 'litant increan in the proportion employed In bu. lne .. and Inception In I9ZZ the Bu reau has frequent ly adjulted and amplillec 'y. ita lervicel to meet the ever - changing needl of the developin!! cont ribution the Unlveuit y rn.a made to the bUllnel' and ltat e. Cur rently through a numbe~ of ongoing relearch projectl ,tat dlvllopmant of Nabraaka may not be al aenarally ac- the Bureau ia actively InVOlved in promot ing Nabra,ka indul triaI dged al itl contribution to the state'l agricultural growth, and general economic growth. Under contract wit h the Nebralka ~ eco~d .howl that thll t oo is of imp rellive magnitude. A. Department o f Econo mic Development the Bureau II engaged in be expected Crom It I tiUe and dealgnatlon. the College of relearc h on "Refinement of the Nebralka Input _Output Model," III Adminiltratlo n il Ilgni!ic;antly aervlng the bullne .. lec- haa recent ly begun the " Southeaat Nebralka Regional PLanning the economy both directly and indirectly In expanded and Study" for an are .. that Includel Johnlon, Nem .. ha, Pawnee. and ;ive way •. 1 Richardlon Countin. and Is completing an "Input-Outpu t Study of Facult y Activities the Lincoln Metro politan Area." Preparation and publication o f a :harlea S. Miller, Dean of t he College, hal pointe d out t hat mont hly bUllnel1 index has long been one of the lervicea of the ing on teaching load. reaearch projecta, and adminiltrative Bureau. and thil nrvice will be markedly expanded and extended that conlume the major portion of their time, memben of through a new and bette r index o f bu.lne .. activity nOw being de­ ulty are no w le rvi ng as consultant. to varioul Nebralka veloped. An extenalve eco nomic base Itudy for the Nebra.ka Soil " Inltiturionl, and that (aculty memberl a re allO active In and Water Con.ervatlon Commi.sion II nearing conclulion . • tate . and national profel.ionill organh.ationl related t o Significant relearch project . completed late In 1968 Include a elpective major f1eldl. In the important area of continuing ltudy done under contract wit h the U.s. Bureau o f Reclamation On " The Economic Impact of I r rigated Agriculture on the Economy ,i~ational change I In the College to meet expanding needl reported in an article by Dean C. S. Miller In t he October. o f Nebralka" and the flu t comprehenlive I tudy of Nebraaka'i inue of Bu,ineul!l Nebralka. Some of the ,ervlcel of the bankln glndul try, financed in part by fundi made available by the Je and of the Bureau of BUlinen Reuarch to t he bUlinen Nebraaka Bankera A ..oc lation. which wal publilhed under the title ,unity which we~e delcribed in an article in t he Nebraska :!!:!.! . 1968, are mOre fuUy deacribed herein. " Hillo ry of Nebralka Banking: A Cent ennial Retrospect." Two ,lies relating to the economy and the retail trade area of of a small settlement which in time became a thriving commu th, Nebraska, also published in 1965, typify the kind of Most of the early migrants who crossed the plains of the Terri Lty and regional research which the Bureau is prepared to of Nebraska, however, regarded this as the great American "An Index of Nebraska Construction Activity," another ert, for they apparently judged the quality of the land by the r tudy, had relevance to an important industrial sector of ber of trees, and few of them could envision the fertility of the )my. that lay below the endless sea of grass, nor guess that there' Regular Publications water reserves - greater than those of any other state - stor< langes of emphasis in research that have come with the vast underground lakes and rivers - some 547 trillion gallor 19 economy are reflected in a survey of the titles of stud- water reserves, according to some calculations. By the IS, sned in the Bureau's series of "Nebraska Studies in Busi- however, the great movement of population began to include r: d in its series of "Business Research Bulletins." Similal'- and more people who were willing to take a chance on the "des ·vey of the subjects discussed in the main articles that and the possibility that it could be r:nade to "blossor:n." Far! )eared in Business in Nebraska fror:n the first issue in to a significant extent by white r:nen in Nebraska can be sa the present, constitutes a kind of historical review of date from the final desperate days of the IS57 panic when men l'S business and econor:nic growth. had lost their last dollar in the wild land speculation of the e 3 he Bureau publications Business Review Edition and Busi- 50's turned to agriculture as a last resort. '\febraska Cities were supplanted in Septer:nber, 1949, by The difficulty was that they farmed in Nebraska as their an ~ in Nebraska, the new publication cor:nbined the best fea- tors had farmed in the Old Country - or in Pennsylvania or Illi both and also began giving attention to subjects of state -- while farr:ning in the ser:ni-arid plains of Nebraska required nor:nic importance. As advancing agricultural technology ferent techniques. Those early years of agriculture were cha laced increasingly large nur:nbers of rural workers, Busi- terized by drouth, grasshoppers, violent storr:ns, and what see \febraska has given r:nore attention to subjects related to to many to be more bad luck than good. Lity and industrial developr:nent, to expansion of export ~rowth ~ Agriculture , and to other efforts to provide increased er:nployment and The free land of the Hor:nestead Act of Is62 did not ir:nr:nedic the Nebraska econor:ny.