FRIDAY, JULY 20, 2018 www.heraldk.com/en/ COVER STORY Shin Ramyun s Telemundo World Cup marketing a huge success thing of an adventure through Dayoung Lee out the industry. Prospects were that it would not be easy to se K-Herald cure ratings, as the matches mostly take place in mornings, Nongshim s World Cup mar and since the World Cup is not keting strategy for shin ramyun of much interest for Americans appears to have been quite ef with the U.S. having failed to fective. An estimated 7.1 mil qualify in the tournament for lion viewers watched the shin the Confederation of North, ramyun advertisement in Korea Central American and Caribbe s match against Mexico, a an Association Football stark contrast to other indus (CONCACAF). However, rat tries, where the World Cup ings achieved an unexpected marketing fever fizzled out high with interest mounting for when Korea s chances of mak the Korea vs. Mexico and ing the round of 16 became Mexico vs. Germany games. frustrated. According to Nielsen, the According to Nongshim number of viewers for each America, the shin ramyun TV Telemundo-aired game up to commercial first aired on the 20 the round of 16 came to an th of last month at the Iran- average of 2.1 million. In con Spain game, on the Spanish trast, the Mexico-Germany About Nongshim America America, Inc. built a state- About Shin Ramyun today. Shin Ramyun is not public network Telemundo. The match on June 17th was Nongshim was established of-the-art manufacturing fa Known for its deliciously only a leading instant noodle ad was designed to improve watched by 7.42 million on TV, in 1965 in Seoul, Korea and is cility in Southern California spicy beef broth and delec brand in Korea but has also shin ramyun s brand awareness while the Korea-Mexico game currently the #1 noodle and to serve the fast-growing table noodles, Shin Ramyun captured the hearts and for other demographics beyond on the 23rd attracted 7.1 million snack manufacturer in the demands for its award-win has become an instant hit tastes of people all over the Korean-Americans. Director . This adds up to a total of country. Following success ning products. Manufacturing among consumers who enjoy world and continues to grow Woo-jin Chang from Nongshim 14.52 million people to have ful expansions to neighboring under the strictest U.S. food bold flavors. The delicious m in popularity today. America stated, The company encountered the shin ramyun countries throughout Asia, safety guidelines, Nongshim ?lange of spicy and bold fla To learn more about had explicitly focused on the advert on Telemundo for just Nongshim America, Inc. was America raises the level of vors, cooked with beef, Nongshim America, please Hispanic population through the two games, which is an established in 1994 as part of excellence in freshness and mushrooms, and carrots, was visit www.nongshimusa.com the global sporting event - unanticipated success in pub a global expansion plan to quality. For more informa inspired by the world s finest or to learn more about the which is extremely popular to licity. reach consumers in North tion, visit www.nongshimusa peppers and has become a Shin Brand, go to www. Hispanics - as well as televis Chang also explained that America. In 2005, Nongshim .com flavor that defines Korea worldofshin.com. ing the ad on a Spanish net the brand awareness of shin work. The ad was entirely in ramyun for Hispanics had Spanish, and included infor already been quite stable prior The ad has served to cement getting Mexico to the round of sidering that about 71% of Telemundo s co-branding of mation about Hispanic markets to the World Cup, with good this interest in the product 16, he added. It can be Latinos are soccer fans, and Nongshim with the global brand that carry shin ramyun. Hispanic market distribution along with the improvement of guessed that the ad had far- that 62% of these watch every Perrier of Nestl? was also ben The shin ramyun ad was and sales having increased Korea s national image, thanks reaching effects for the His soccer match. The shin ramyun eficial in boosting their image. widely considered to be some steadily over the last 3-4 years. to the country s assistance in panic demographic when con ad ran for 15 seconds, and the Open Bank Launches First TV advertisement Bank stated, It was not easy Dayoung Lee to express something to which everyone can sympathize in K-Herald such a short time. But we persisted on producing some Open Bank, which suc business. Open Bank ex thing that was different from ceeded in getting listed on plains that their aim is to typical corporate ads in order NASDAQ and expanding to send a message of sharing to disseminate our aims of Northern California, has now and support among neighbors goodwill and care. She launched its first television through depiction of the added, We hope it will be ad. hardships Korean-Ameri seen more as a meaningful The commercial by Open cans face when they first im clip that allows Korean- Bank is composed of con migrate. The ad started air Americans to empathize and tents that Korean-Americans ing prime-time on major share with one another, rather can relate to, rather than a networks on July 9th. than just another bank promotion of the bank s President Min Kim of Open advertisement..