PRCA NATIONAL CONFERENCE 2014 Friday 26 September BAFTA 195 Piccadilly London W1J 9LN www.prca.org.uk/2014nationalconference @PRCA_UK | #PRCA2014 PRCA 09:00 14:25 – 15:00 MENU Registration Communicating for Government NATIONAL in a Digital World Coffee Breaks CONFERENCE 09:30 – 09:45 Anthony Simon, Head of Digital Communications, A selection of hand-made biscuits with filter coffee, Welcome Address 10 Downing Street tea or herbal infusions 2014 Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA Chairman 15:00 – 15:35 Lunch Panel: Content Marketing: • Caesar salad of crisp cos lettuce, shaved 09:45 – 10:20 Emperor’s New Clothes? parmesan, fresh anchovy and Caesar dressing AGENDA Communications and the BBC Chaired by Tanya Hughes CMPRCA, President, topped with croutons, free range chicken and John Shield, Director of Communications, BBC SERMO Communications, Talk PR ‘Trealy Farm’ bacon • Joan O’Connor MPRCA, Head of Brand PR, • Fish pie topped with a Quickes cheddar 10:20 – 10:35 Coca Cola and potato crust The Economics of Reputation • Branwell Johnson, Deputy Editor, Marketing Week Friday 26 September Tony Langham CMPRCA, CEO, Lansons • Wild mushroom and Oxford Blue macaroni cheese (v) BAFTA • Juliet Warkentin, Director, Brand & Creative, Amazon Fashion EU 195 Piccadilly 10:35 – 10:55 • White and dark chocolate brownie sundae with • Sarah Gavin, European Marketing Director, Outbrain London W1J 9LN The Economics of Reputation Research Findings salted caramel foam Oliver Rowe, Director of Reputation Research, YouGov 15:35 – 15:55 Coffee Break www.prca.org.uk/2014nationalconference 10:55 – 11:30 @PRCA_UK | #PRCA2014 The Social Importance of Public Relations: 15:55 – 16:30 Lessons from the Ketchum Leadership Reputation and the Digital Plc Wifi: BAFTA Events Communication Monitor Mary Whenman MPRCA, Managing Director, Password: WithCompliment5 Rod Cartwright FPRCA, Global Partner and Director, Corporate, Financial & Public Affairs, Weber Global Corporate & Public Affairs Practice, Ketchum Shandwick 11:30 – 11:50 16:30 – 17:05 Coffee Break Panel: The PR Agency of the Future Presented by Danny Whatmough CMPRCA, 11:50 – 12.25 Head of Digital, Consumer UK & EMEA, Improvise: Unconventional Advice from Weber Shandwick; Chaired by Danny Rogers an Unlikely CEO FPRCA, Editor-in-Chief, PRWeek Fred Cook, Global CEO, Golin • Danny Whatmough 12:25 – 13:00 • Brendon Craigie CMPRCA, Group CEO, Hotwire The Challenge of Communicating the Truth • Gareth Moss, Founder, The Blueprint Guto Harri, Director of Communications, News UK • Debby Penton CMPRCA, Director, EML Wildfire 17:05 – 17:15 Closing Speech 13:00 – 13:50 Matt Neale MPRCA, President, Golin Lunch 17:15 – 17:45 13:50 – 14:25 PRCA Annual General Meeting Reputation Improvement – a Personal View Guy Esnouf, Director of External Relations, Npower 02 PRCA NATIONAL CONFERENCE 2014 03 PRCA NATIONAL CONFERENCE 2014 PRCA NATIONAL CONFERENCE 2014 Alison Clarke John Shield Oliver Rowe Alison has over 20 years’ consultancy experience John joined the BBC as Director of Communications Oliver is Director of Reputation Research at working with some of the world’s best-known in 2013. He is responsible for all of the BBC’s YouGov, the independent market research group. SPEAKERS global organisations. Her particular focus communications activity. He established the Reputation practice seven has been on reputational campaigns and years ago and now runs regular research studies the effective implementation of multi-market Prior to this John was Director of Communications for governments, regulators, blue chip companies, communications strategies. at the Department for Work and Pensions – John NGOs and trade associations around the world. headed up all the communications activity for His work supports clients in their reputation In addition she has advised on issues management the department, including press, marketing and management and development activity, and includes and crisis communications both in the UK and in internal communications. leading banks, broadcasters, utility providers and Asia where she was President of Weber Shandwick economic development boards. Asia Pacific. Alison sits on the Grayling International John has both private and public sector experience, Executive Board. Prior to that she was Business having been a Director at one of Britain’s largest Oliver has a background in communications Development Director for Huntsworth PLC. transport businesses and the Head of Communications research, working in advertising and media for news, current affairs and sport at the BBC. He was businesses, before moving to focus on reputation Alison co-chaired the joint industry taskforce on the also Director of Communications at the Department for and its critical role in modern organisations. He is a measurement and evaluation of public relations, which Communications and Local Government, and Head research industry award winner, frequent conference led to the production of the first Evaluation Toolkit by of News at the Department for Education. He has also speaker and an active member of the research and the CIPR and PRCA. She is Chairman of the PRCA. worked at the Foreign Office and Number 10. PR community. Tony Langham Guto Harri Joan O’Connor Tony is Chief Executive of Lansons, the strategic Guto began his career as a BBC journalist, spending Joan leads consumer brand PR campaigns across communications consultancy he co-founded in 1989. most of it covering UK politics for the Corporation’s the Coca-Cola, Diet Coke and Glaceau brands. She He retains an active role with clients and has advised main TV and radio outlets. He presented a number of develops PR led communication strategies across the Co-operative Bank on all reputation issues over the flagship shows and was Chief Political Correspondent traditional and social media, creating PR content and past year. This January he was named by Debrett’s as at Westminster before taking two foreign postings stories for markets to activate. one of the 500 most influential people in the UK. to Rome and New York. He left the BBC to handle communications for Boris Johnson and helped She has over 20 years’ experience both in-house Tony received the ‘lifetime achievement’ award for mastermind his re-election as Mayor of London in and within PR consultancies, and has worked outstanding contribution to the PR industry from May 2012. In 2012, he took on the role of Director of across multiple sectors and specialities in FMCG, the PRCA in 2004. He was elected Vice-Chairman Communications at News UK, the Sun and Times pharmaceutical, beauty and fashion, music, retail, of the PRCA’s PR Council last year and he currently publisher formerly named News International. food and drink. leads the ‘Economics of Reputation’ initiative, which focuses on demonstrating the importance of reputation to the bottom line. 04 PRCA NATIONAL CONFERENCE 2014 05 PRCA NATIONAL CONFERENCE 2014 Fred Cook Guy Esnouf Anthony Simon Rod Cartwright Fred has worked at Golin for over 25 years. He Guy started with Npower in October 2013, after Anthony heads a team of communicators, Rod leads Ketchum’s Global Corporate & Public started as an account supervisor in the Los Angeles six years as Head of Corporate and Internal campaigners, technical experts and designers Affairs Practice, drawing together in one community office and moved to Chicago ten years ago to Communications for E.ON UK. He spent 14 years who lead pan-government digital campaigns and specialists in corporate media relations, reputation become Golin’s third CEO. in the US, most recently as Senior Director use social media to communicate key Government management, public affairs, financial communications, of PR at Microsoft. messages to a broad range of audiences. issues & crisis and CSR & sustainability. Golin completely redesigned the agency by adopting a proprietary business model called g4, to Guy began his career in politics before becoming a He is leading the digital strand of the Government Over 20 years, Rod has worked for several leading deliver deeper insights, bigger ideas and broader lobbyist and then spending four years in a Government Communication Service which is aimed at the independent consultancies and international engagement to their clients. They replaced the relations role at Glaxo Pharmaceuticals. After this, he transformation of all Government communications, networks, advising clients including Dell, Toyota, traditional hierarchal agency structure with four joined pharmaceutical company Rhone-Poulenc Rorer, putting digital engagement at its core, with DHL, Accenture, KFC, Western Union, Telefonica, communities of specialists, including strategists, working initially in the UK before moving to the US as communicators having the skills to match. IBM, Nissan, Malaysia Airlines, Transport for creators, connectors and catalysts, who are Director of Worldwide Corporate Communications in London and IATA. embedded in every account. 1994. In 2000, Guy moved to Unisys, where he spent Anthony’s team oversees the Prime Minister’s social six years rising to Vice President of Corporate Media media, some of which are among the UK’s most Rod is also the originator of the award-winning In addition the agency has invested heavily in Relations before joining Microsoft. followed social media channels. This includes 2.7 Ketchum Leadership Communication Monitor, training and state-of-the-art technology. Golin million followers on Twitter and over 1 million followers a global study exploring the views of 6,500 created the Bridge™, a global network of holistic of the PM’s blog on LinkedIn. people in 13 countries on effective leadership, engagement centres to help clients infuse effective communication and the umbilical link their brands and products into the news and Anthony has worked in digital media since 2000. between the two. conversation cycles of the hour. He joined the Prime Minister’s Office in August 2011 from the Central Office of Information where he He is a former long-standing Board member and worked on a number of projects for the Cabinet Office Public Affairs Committee Chair of the PRCA, was a including open public data and digital engagement.