MINOR PROJECT REPORT ON: BAJAJ VS. HERO HONDA Department of Business Administration Maharaja Surajmal Institute Submitted By: Submitted To: Mr Jagbir Alahawat Shitij Malik BBA(Banking & Insurance) Semester III Roll No: 0171491808 1 CERTIFICATE This is to certify that the project work entitled BAJAJ Vs. HERO HONDA is a bona fide project carried out by Shitij Malik, BBA(B&I) student, Maharaja Surajmal Institute (GGSIPU) in Delhi for the fulfillment of the requirements of the BBA program and the project work has not formed the basis for the award previously for any degree, diploma or any other similarities. Date: Signature (P roject Guide) 2 ACKNOWLEDGEMENT The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in Bachelors Business Administration (banking & insurance) I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Prof. I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. 3 Table of contents CHAPTER CHAPTER NAME NO. Chapter 1 Introduction 1.1 Objectives 1.2 Research Methodology 1.3 Limitations Chapter 2 Corporate Overview 2.1 Company’s History 2.2 Profile 2.3 Key Persons 2.4 Timeline Of Releases 2.5 Marketing Strategies 2.6 SWOT Analysis Chapter 3 Analysis and Interpretation Chapter 4 Conclusions and Recommendation Bibliography Questionnaire 4 5 CHAPTER 1 INTRODUCTION INTRODUCTION 6 This project is an attempt to give draw out a comparison between Bajaj Auto Ltd & Hero Honda. It aims to know perception of consumers regarding bikes, & factors influencing their choice. It throws light on the following:- 1. In 1st Chapter you will find the Objectives, Research Methodology and Limitations of the study. 2. In 2nd chapter you will find an overview of the company profile, history, marketing strategies , & SWOT analysis of Bajaj & Hero Honda. 3. In 3rd Chapter you will find analysis & interpretations on the project report. 4. In 4th Chapter you will find conclusion and suggestion on the project. 5. In the end you will find the various sources I referred for gathering information. OUR OBJECTIVES 1. To know the market share of Bajaj & Hero Honda. 7 2. To know the perception of customers regarding bikes. 3. To determine the customers satisfaction regarding bikes. 4. To determine the factors influencing the choice of customers regarding bikes. RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half 8 solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in New Delhi & Ncr. These were 20 respondents. DATA COMPLETION AND ANALYSIS After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. 9 SCOPE My project was based on the Comparative Study of Bajaj Vs Hero Honda and data was taken in New Delhi & Ncr only. LIMITATIONS OF RESEARCH STUDY 10 1. Research work was carried out in Delhi & Ncr only the finding may not be applicable to the other parts of the country because of social and cultural differences. 2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. 3. Shortage of time is also reason for incomprehensiveness. 4. The views of the people are biased therefore it doesn’t reflect true picture. 11 CHAPTER 2 COMPANY PROFILE HISTORY OF BAJAJ 12 COMPANY HISTORY The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three- wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. 13 The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. PROFILE Founder Jamnalal Bajaj 14 Year of Establishment 1926 Industry Automotive - Two & Three Wheelers Business Group The Bajaj Group Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO Presence Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Joint Venture Kawasaki Heavy Industries of Japan Registered & Head Office Akurdi Pune - 411035 India Tel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 Works • Akurdi, Pune 411035 • Bajaj Nagar, Waluj Aurangabad 431136 • Chakan Industrial Area, Chakan, Pune 411501 E-mail [email protected] Website www.bajajauto.com KEY PERSONS 15 Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman & Whole-Time Director Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director D.S. Mehta Whole-Time Director Kantikumar R. Podar Director Shekhar Bajaj Director D.J. Balaji Rao Director J.N. Godrej Director S.H. Khan Director Mrs. Suman Kirloskar Director Naresh Chandra Director Nanoo Pamnani Director Manish Kejriwal Director P Murari Director Niraj Bajaj Director Committees of the Board Audit Committee S.H. Khan Chairman D.J. Balaji Rao J.N. Godrej Naresh Chandra Nanoo Pamnani TIMELINE OF RELEASES & ACHIEVMENTS 2009 April Bajaj Pulsar 150 & 180 upgrade launched January Bajaj XCD 135 DTS-Si launched 16 2008 September Bajaj Platina 125 DTS-Si launched August XCD 125 DTS-Si is largest selling 125cc motorcycle July Bajaj Discover 135 DTS-i Upgrade Launched. June Pulsar 220 bags IMOTY award 2007 December RE GDi autorickshaw launched September XCD 125 DTS-Si launched August DTS-Si engine launched July Revamping of Organisational structure June Pulsar 220 DTS-Fi launched April Bajaj Auto Commissions New Plant at Pantnagar, Uttarakhand February 200 cc Pulsar DTS-i launched January Bajaj Kristal DTS-i launched 2006 April Bajaj Platina launched 2005 December Bajaj Discover launched June Bajaj Avenger DTS-i launched February Bajaj Wave DTS-i launched 2004 October Bajaj Discover DTS-i launched August New Bajaj Chetak 4 stroke with Wonder Gear launched May Bajaj CT100 Launched January Bajaj unveils new brand identity, dons new symbol, logo and brandline 2003 October Pulsar DTS-i is launched. October 107,115 Motorcycles sold in a month. July Bajaj Wind 125,The World Bike, is launched in India. February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. 2001 November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'. January The Eliminator is launched. 2000 The Bajaj Saffire is introduced. 1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months. 1998 Production commences at Chakan plant.