SPORTSMAN CHANNEL OUTDOOR FEST SPONSORSHIP OPPORTUNITIES George R. Brown Convention Center July 20 – 22, 2018 Houston, Texas SPORTSMAN CHANNEL OUTDOOR FEST AS THE LARGEST CONTENT PROVIDER IN THE OUTDOOR CATEGORY, NO ONE IS BETTER POSITIONED TO REACH OUTDOOR ENTHUSIASTS THAN OUTDOOR SPORTSMAN GROUP. The inaugural Sportsman Channel Outdoor Fest is a three-day event in Houston July 20-22; a 100% consumer event open to the general public. The event will include a wide array of products and services in the hunt/shoot/fish genres, as well as a full slate of entertaining family activities. Including talent appearances from our biggest stars, such as Pat and Nicole Reeve, Michael Waddell, Tom McMillan and Brian “Pigman” Quaca. The extensive reach of Outdoor Sportsman Group’s full portfolio of television (3 networks), print (15 magazine publications), digital (19 websites), social media and star talent will be used to promote the event. Cross-channel, local advertising will be provided by Comcast Houston (Xfinity), our regional media partner. With an anticipated attendance of 15,000, this inaugural event will allow you to reach a targeted and loyal outdoor audience. ROBUST OSG SHOW PROMOTION UNRIVALED SHOW MARKETING AND PROMOTION FROM THE WORLDWIDE LEADER IN OUTDOOR ENTERTAINMENT • Partnership with Xfinity – the #1 Cable company • 15 National Magazines (Texas Sportsman, Petersen’s Hunting, Guns & Ammo, Bowhunter, In Fisherman, etc.) • Geo-Targeted Website Advertising across 19 OSG websites • Social Media across all OSG brands • Community outreach via the Hunt. Fish. Feed. program HOUSTON/TEXAS OUTDOOR INDUSTRY KEY FACTS • Houston is the 6th largest metropolitan area with 5.95M 1 • 2.6M Texas hunting and fishing licenses purchased in 2013 2 • $6.2 Billion spend annually in Texas on hunting and fishing 3 • Over 1.08M Hunters in the state of Texas 3 • Over 2.35M Anglers 3 • 750k Saltwater 3 • 1.75M Fresh Water 3 Sources: 12010 Census; 2Texas Parks and Wildlife Dept 2013 ; 32011 National Survey of Fishing, Hunting and Wildlife-Assoc Recreation (All surveys reflect most current state data) ROBUST OSG SHOW PROMOTION MAXIMIZING THE POWER AND REACH OF OUTDOOR SPORTSMAN GROUP’S MEDIA On Air MyOutdoorTV • Promo and snipe (ticket sales/awareness) – OC, SC, WFN • Inclusion on platform featuring dedicated video from the show, live • Cross channel via Comcast Local Affiliate ($500k value -$500 per spot, min streams, showcases etc $1k value) Editorial Print • Custom content articles on digital site (SCOutdoorFest.com) • 25+ placements within various OSG publications between April and July • Opportunities for print articles in OSG regional publications (i.e. Texas issues ($500k min value) Sportsman) Digital Relations • 2+ million impressions via targeted banner ad campaign across 19 OSG • Dedicated Press release websites • Media opportunities as applicable • Inclusion in e-newsletters from OSG network and publication brands • Community Outreach opportunities via the Hunt Fish Feed program • Targeted email blast campaign via OSG network and publication brands Radio (Revolution Radio) Social Media • :30 promotional spots • Organic and boosted posts from OSG network and publication handles • Possible talent / host / sponsor interviews • Ticket giveaway opportunities • Facebook Live opportunities (talent, sponsor participation, etc) • Real time show floor content EVENT SPONSORSHIP PACKAGES PRESENTING SPONSORSHIP $150,000 NET One (1) Title Event Sponsorship Available Presenting Sponsorship Includes: • Naming Rights included in Sportsman Channel Outdoor Fest • Outdoor Sportsman Group Media o Sportsman Channel Outdoor Fest presented by YOUR COMPANY NAME o $15,000 in ROS advertising on OSG Networks (Outdoor Channel, o This includes: inclusion in the SCOF logo, signage, program directory, and all Sportsman Channel, World Fishing Network) OSG Marketing and Press Support . To be used for brand messaging, with a “Proud Sponsor of o Category Exclusivity Sportsman Channel Outdoor Fest” tag . MUST air between July 1 - July 22, 2018 • On-Site Display o Two (2) Facebook Live per day of Festival o Premium booth space (40x40) *prime location/heavy foot-traffic area o Featured product showcase display with prime location • Outdoor Sportsman Group Marketing & Press Support o Show Advertising & Promotion ($2+ million initial estimate) • On-Site Marketing . Comcast Houston: $500,000 minimum cross-channel spot flight o Logo inclusion in all hanging banners . Paid Media: Out of home (billboards), radio, social, etc. o Logo inclusion in all hanging aisle signs . OSG Networks: on-air promo schedule across Outdoor Channel, o Digital Video Board: Two (2) x :30 client provided ads with audio (logo Sportsman Channel and World Fishing Network inclusion in loop) . Placement on Microsite (SCOutdoorfest.com) o PA Announcements: Nine (9) announcements welcoming crowd and . OSG Media Extensions: Magazine ads, digital, email marketing, announcing booth/display location to the show e-newsletters, direct mail, digital & social media support o Co-branded Sportsman Channel Outdoor Fest reusable tote distributed at o Press Support registration to every guest . Press releases, press conferences, local press outreach, etc. • Program / Directory • 25 complimentary tickets to Sportsman Channel Outdoor Fest o Prominent placement in show program o Two (2) full-page color ads in program • 15 Complimentary tickets to VIP Party o Thursday night meet and greet with OSG Celebrities • Additional Branding o Additional on-site a la carte opportunities available • First right of refusal to be Presenting Sponsor at the (at an additional charge) event in 2019 PARTICIPATING SPONSORSHIP $50,000 NET Four (4) Participating Level Event Sponsorships Available Participating Sponsorship Includes: • Outdoor Sportsman Group Media • Category Exclusivity at Participating Level o $10,000 in ROS advertising on OSG Networks (Outdoor Channel, Sportsman Channel, World Fishing Network) • On-Site Display . To be used for brand messaging, with a “Sportsman Channel o Premium booth space (20x20) *prime location/heavy foot-traffic area Outdoor Fest” tag that will include logo o Featured product showcase display with prime location . MUST air between July 1 - July 22, 2018 o One (1) Facebook Live per day of Festival • On-Site Marketing • Outdoor Sportsman Group Marketing & Press Support o Digital Video Board: One (1) x :30 client provided ad with audio o Logo inclusion in all Marketing & Press (logo inclusion in loop) o Show Advertising & Promotion ($2+ million initial estimate) o PA Announcements: Six (6) announcements announcing . Comcast Houston: $500,000 minimum cross-channel spot flight booth/display location to the show . Paid Media: Out of home (billboards), radio, social, etc. o Onsite signage available at an additional charge . OSG Networks: on-air promo schedule across Outdoor Channel, Sportsman Channel and World Fishing Network • Program / Directory . Placement on Microsite (SCOutdoorfest.com) o One (1) full-page color ad in program . OSG Media Extensions: Magazine ads, digital, email marketing, e-newsletters, direct mail, digital & social media support o Press Support • Additional Branding . Press releases, press conferences, local press outreach, etc. o Additional on-site a la carte opportunities available (at an additional charge) • 15 complimentary tickets to Sportsman Channel Outdoor Fest • 10 Complimentary tickets to VIP Party o Thursday night meet and greet with OSG Celebrities • First right of refusal to be Participating Sponsor at the event in 2019 ZONE EXPERIENCE PACKAGES SEMINAR STAGE $35,000 NET Sponsor in-depth interviews, informative panels, demonstrations, episode and content screenings and much more! Sponsorship of the seminar stage will allow you to have prominent ownership of a centerpiece attraction at Sportsman Channel Outdoor Festival. The Seminar Stage will be the main stage for long-form presentations and seating for large crowds. This stage allows for more in-depth conversations and information to be communicated to a captive audience. Your branding and logo will be dominant and prominent to the festival attendees. Zone Sponsorship Includes (One Available): • Naming Rights to Seminar Stage • Outdoor Sportsman Group Media o Seminar Stage presented by YOUR COMPANY NAME o One (1) Facebook Live per day of Festival o This includes: inclusion in Seminar Stage signage, program directory, and placement on the Festival sponsorship page • Additional Branding o Additional on-site a la carte opportunities available • On-Site Marketing (at an additional charge) o One (1) x 30 min Product Demo per day of Festival o Logo inclusion in all hanging banners in Seminar Stage area • First right of refusal to be Seminar Stage Sponsor at the o Digital Video Board: One (1) x :30 client provided ads with audio (logo event in 2019 inclusion in loop) o PA Announcements: Three (3) announcements welcoming crowd and announcing booth/display location to the show LIVE STREAM AREA $25,000 NET Get your branding in front of the Convention Center audience on our Live Stream Stage, where we will broadcast through our Social Media platforms and Digital Channels. Sponsoring the Live Stream Stage will allow you to have logo placement throughout the Festival. Outdoor Sportsman Group talent will host the Live Stream Stage for not only the onlookers on the convention floor, but also airing LIVE on our social media outlets and select digital channels. Zone Sponsorship Includes (One Available): • Naming Rights to Live Stream Area • Outdoor