Better Education Brings Business, CLASP Told By JANIE BALLARD manding general of the 90th must have the best brains in Infantry Division. the nation, and "the contracts Better education in Texas at- go where the brains are," said tracts big business to the state Among Greet Men Rudder. and encourages good students to Dr. Sadler called the general J. Lee Johnson III, overall come to school here, said Maj. "one of the great men in the chairman of the campaign in Gen. Earl Rudder, USAR, at the field of higher education in the Fort Worth, read a telegram kick-off banquet for CLASP ear- state." from Gov. John Connally endor lier this week. College Loyalty Alumni Sup- sing the program. Rudder, president of Texas port Program (CLASP) was be- m accepting the chairmanship, A&M University, addressed col- gun in Abilene in 1961. It Johnson aaid, "This, in my o- lege and university alumni and was so successful there, that it pinion will be one of the most officials from the 17 institutions has been expanded to a state- significant efforts ever made in of higher education participating wide program. Fort Worth in the interest of in the program. Some 400 volunteers met in higher education." In introducing the speaker. Brown-Lupton Student Center During the two week'campaign, Chancellor M. E. Sadler men- Monday night to make final pre- ex-students of the 17 schools will tioned the general's record of parations for the co-ordinated solicit theL- fellow alumni. The Maj. Gen. Earl Rudder, USAF, Is welcomed to TCU by Chancel- excellent military service. Rud- effort to raise funds from for- funds collected will not be pool- lor M. E. Sadler at the kick-off banquet for CLASP earlier this der entered the Army as Lieu- mer students for the support of ed, but each school will receive tenant in 1941, and was a col- their respective schools. the donations from its own ex- week. Dr. Sadler introduced Maj. Gen. Rudder, president of Texas students. AAM University, who addressed the group. onel by 1946. He is past com- "Being concerned about high- er education means being con- cerned about business," Rudder Seventeen School i said. The schools participating are According to statistics of the Abilene Christian College, Univ- Department of Defense, of $15, ersity of Arkansas, Austin 000,000,000 spent for research College, Baylor University, East and development in 1962, 41.6 Texas State College, Hardin-Sim- percent of the money went to mons University, Howard Payne California, while only 1.1 percent College, Mary-Hardin-Baylor Col- went to Texas. lege, Midwestern University, Our Best Brains Needed Lady of the Lake College, St. Edward's University, Southwes Secretary of Defense McNa- tern University, Texas A&M Uni- mara, when asked why the ersity, Texas Wesleyln College, great amount was spent in Cal- Trinity University, and Texas ifornia, answered that defense Woman's University. VOL. 62, No. J*> FEBRUARY 7, 1964 8 PAGES Official TCU Newspaper Since 1903 i Texas Christian University • * * Fort Worth, Texas College and university alumni and officials from banquet earlier this week These volunteers are 17 Texas institutions of higher education partici- part of a coordinated effort to raise funds from pating in the College Loyalty Alumni Support former students for the support of their respective program (CLASP) await dinner at the kick-off schools. (Photos by David Stevens) Advertising Field Day Congress Hears Speaker's Account c L J i J r c * J _ 0 *._ . _ _ "~ scheduled tor Saturday By BRUCE HOWARD using Field Day tomorrow (Sat- Of WUS College Emergency Aid urday) in Dan Rogers Hall. The Advertising Club of Fort By MARTHANN BERRY Gustafson explained that WUS tive, presented the proposed goal James L. Lehman, TCU assis- Worth and the TCU Department tant direcor of public relations is geared to help colleges any- of $2500 for this year's Campus of Journalism-Advertising will Paul Gustafson, representative and member of the Fort Worth where that have emergency Chest drive. It was pointed out sponsor the fourth annual Adver- of the World University Service problems. The WUS also provides that last year's drive raised Advertising Club, said, "The half- (WUS), was guest speaker at long-term aids, but is basically $2244. The proposal carried un- day program should be informa- Tuesday night's Student Congress functional for emergency situa- animously and the drive date was tive and entertaining, featuring meeting in the Student Center. tions. set for Feb. 24-29. top advertising professionals" He was graduated in 1963 from Lost, Found WUS is sponsored by youth rel- Mark Wassenkh, Student Body The program will begin at 8:30 Boston University and spent his a.m., with registration in Dan igious organizations and other president, proposed an alteration Coffers summer in Asia where he saw in the usual procedure of the pub- Rogers Hall. WUS projects firsthand. interested campus organizations. "Through WUS you can register lishing of an election pamphlet. David Stevenson, president of Gustafson did volunteer work "Last year the pamphlet was ab- All A - Bulge Alpha Delta Sigma, advertising in a small Indian village and met your concern for your fellow stu- dents abroad," said Gustafson. surdly expensive," he said. Was- fraternity, will act as student with university students of every senich, after having conferred Wanted - 14 hands to fit 14 host. nationality. Jane Wiggin, senior representa- with Skiff editor Mary Martin, gloves. "The program will be for high proposed that The Skiff run a One pair of black gloves and school and college students, special election section which 12 odd gloves of various hues teachers and counselors interest- would provide space for each can- are among the jumbled • array ed in learning about the fascinat- didate to submit a 50-word plat- of lost items to be claimed at ing profession of advertising," form and picture of himself. Miss the telephone office. Stevenson said. s eniors ToGiive Martin pointed out that Congress Reflecting rainy weather are He said highlights will Include would be limited to four pages a raincoat and four umbrellas. speeches by top advertising pro- in the Skiff for purely mechan- Thirteen pairs of sun glasses fessionals, a display of award ical reasons, and that if more speak of future spring days. winning TV commercials, and University Endowment than 112-115 candidates decided There are also three pairs Of reg- talks on the educational require- to run, complications were liable ular eye glasses. ments for careers in advertising. By JANIE BALLARD and $8 a year for the next five. to arise. Wassenieh emphasized Winter time finds a number Gordon Crow, president' of the Robinson said that if only 100 again that this method of pub- Harry Robinson, president of of articles of warm clothing in Advertising Club of .Fort Worth participated, the school would lishing the election material would the lost and fotfhd. These include and vice-president for public re- the senior class, has proposed an receive an endowment of $13,000. be much less expensive. unusual project for his graduat- a white bulk? and a yellow lations of the Fort Worth National ing group. He said the class has 20-Year Period Set Other business at the meeting sweater, a child's brown jacket, Bank, will give the welcoming $200. Rather than buy a gift for included a proposal by Jim Stov- two ski hoods, and 14 scarves. speech. the University, Robinson sugges- A period of 20 years was set all, chairman of the Spirit Com- Lost books and school supplies Jim Mahews, copy director ted that the 600 or more gradu- because this class will be the mittee, that class officers operate include four New Testaments, for Fuller, Smith and Ross Ad- ating seniors commit themselves one honored at the homecoming the Spirit Committee next year. a box of German cards, and vertising Agency, will speak on to a program of giving to the celebrations 20 years from now. It was announced by a member an assortment of clipboards, "Advertising — What It's All school for 20 years. "I've gotten a lot out of TCU. of the Special Functions Commit- notebooks, library books, and About." Under this program, the then- I'd like to put something back tee, that next year's Homecom- school books Joe James, vice president and exes would contribute at least $5 into it," Robinson said in explain- ing game would be the Baylor All notebooks not claimed this advertising manager for Mrs. a year for the first five years ing his plan. He said if other game. Also, a tentative open semester will be destroyed. Baird's Bakery, will follow with after graduation, $6 for the next classes took up this program, meeting, to discuss the proposed Items may be claimed in Room "Mrs. Baird's Bakery: Story of five years. $7 for the next five (Continued on Page •) rule changes, was set for Feb. 19. 15, Sadler. an Advertising Campaign." THI SKIFF Prtdey, Nfcgrgf 7, tjM Fashion Magazine Names TCU Coed to College Board selected on the basis of entries I I By JOHN THAMES that showed thedr ability in one Judy Curlee, Fort Worth fresh- of these fields. Miss Curlee en- man, has been named to Made- tered the competition by writing moiselle Magazine's College an essay on her previous summer Board for 1964. job. As a college board member, she The selection enabled her to will report changes in fashion compete for one of the 20 guest editorships to be awarded by the and other fads on the TCU cam- magazine in May.