Abstract A challenge for all organizations is to establish and encourage the business's continuous development, and its products and services. To create an innovative environment where co-workers, customers, and other people's insights can be collected, engagement and transparency are needed. Polestar wanted to create a business and service design process that supported courage, learning, and fast development. The objective of this thesis is to evaluate and analyze the Design Sprint process and implement it into Polestar's way of working. A Design Sprint is a four-day process for answering critical business questions through design, prototyping, and testing ideas on users. By working together in a team and in a structured way, you can eliminate endless discussions and meetings and compress months of work into a period of 4 days. A prototype was created in Miro, an online collaborative whiteboard tool, that worked as a step-by-step guide for running a Design Sprints. The prototype was tested by running two separate Design Sprints on two different projects. The sprints were done remotely, and both sprints resulted in prototypes that we tested on test users. The Design Sprint process proved to be a highly effective process for developing a prototype to test on real users. The Design process was well-received by Polestar and the employees that were involved in the testing of Design Sprints. Swedish: En utmaning f¨oralla organisationer ¨aratt etablera och uppmuntra f¨oretagetskontinuerliga utveckling och dess produkter och tj¨anster.F¨oratt skapa en innovativ milj¨od¨armedarbetare, kunder och andra m¨anniskors insikter kan samlas, kr¨avsengagemang och ¨oppenhet. Polestar ville skapa processer f¨oraff¨ars- och servicedesign som st¨oddemod, l¨arandeoch snabb utveckling. Syftet med denna avhandling ¨aratt utv¨arderaoch analysera Design Sprint-processen och implementera den i Polestars arbetss¨att.Design Sprint ¨aren fyra dagars process f¨oratt svara p˚akritiska aff¨arsfr˚agorgenom design, prototyper och testa id´eerp˚a anv¨andare.Genom att arbeta tillsammans i ett team och p˚aett strukturerat s¨att kan du eliminera o¨andligadiskussioner och m¨otenoch komprimera m˚anaderav arbete till en period av fyra dagar. En prototyp skapades i Miro, ett kollaborativt whiteboard-verktyg, som fungerade som en steg-f¨or-steg-guidef¨oratt k¨oraDesign Sprints. Prototypen testades genom att k¨oratv˚aseparata Design Sprints p˚a tv˚aolika projekt. Sprinterna gjordes remote och b˚adasprintarna resulterade i prototyper som vi testade p˚atestanv¨andare. Design Sprint-processen visade sig vara en mycket effektiv process f¨oratt utveckla en prototyp f¨oratt testa p˚ariktiga anv¨andare.Design Sprint-processen mottogs v¨alav Polestar och de anst¨alldasom deltog i testningen av Design Sprints. 1 Contents 1 Introduction 5 1.1 Objective . .5 1.2 Goal . .5 1.3 Polestar . .6 2 Theoretical framework 7 2.1 Design Sprint . .7 2.2 What is a Design Sprint? . .8 2.2.1 Monday . .8 2.2.2 Tuesday . .9 2.2.3 Wednesday . .9 2.2.4 Thursday . .9 2.2.5 Friday . .9 2.3 Design Thinking . .9 2.3.1 Empathize . 10 2.3.2 Define . 10 2.3.3 Ideate . 10 2.3.4 Prototype . 11 2.3.5 Test . 11 2.4 The problem with Design Thinking . 11 2.5 Design Thinking vs Design Sprint . 12 2.6 When Design Sprints does not work . 12 2.7 Design Sprint 2.0 . 15 2.8 Where have Design Sprints been implemented? . 15 2.8.1 The approach on scaling Design Sprints in big organisations 15 2.8.2 Lego . 16 2.9 Remote Design Sprints . 17 3 Method 18 3.1 Understanding . 18 3.1.1 literature study . 19 3.1.2 Interview of employees . 19 3.2 Designing . 19 3.2.1 Miro . 20 3.2.2 Low-fidelity . 20 3.2.3 Mid-fidelity . 20 3.2.4 Mid-fidelity test . 20 2 3.2.5 High-fidelity . 21 3.3 Testing . 21 3.4 Evaluation . 21 4 Final Prototype 22 4.1 Preparations . 23 4.1.1 Prepare this . 23 4.1.2 Miro basics & Learn this . 25 4.1.3 Facilitator learn this . 26 4.2 Day1 .................................. 27 4.2.1 Expert interviews . 27 4.2.2 Map . 29 4.2.3 Long Term Goals . 30 4.2.4 Sprint Questions . 31 4.2.5 Lightning Demos . 32 4.2.6 Doodling . 33 4.2.7 Crazy 8s . 34 4.2.8 Solution Sketch . 35 4.3 Day2 .................................. 38 4.3.1 Heat Map Vote . 38 4.3.2 Solution Presentation . 39 4.3.3 Synchronised Voting . 40 4.3.4 User Test Flow . 41 4.3.5 Storyboarding . 42 4.4 Day3 .................................. 43 4.4.1 Prototyping . 43 4.5 Day4 .................................. 44 4.5.1 Testing . 44 5 Design choices 46 5.1 Understanding the users . 46 5.2 Problem framing . 46 5.3 Remote Design Sprints . 47 5.4 Miro . 47 5.5 Facilitator . 47 6 Results 48 6.1 Understanding . 48 6.1.1 Literature study . 48 6.1.2 Interview of employees . 49 6.2 Designing . 49 6.2.1 Low-fidelity . 50 6.2.2 Mid-fidelity . 52 6.2.3 Mid-fidelity test . 52 6.2.4 High-fidelity . 53 6.3 Testing . 53 6.3.1 First iteration . 53 6.3.2 Second iteration . 54 3 6.4 Interviews of Design Sprint participants . 54 6.4.1 Previous experiences with Design Sprints . 55 6.4.2 Learning process . 55 6.4.3 Understanding . 55 6.4.4 Suitable for Polestar? . 55 6.4.5 Voting process . 55 6.4.6 Users tests . 55 6.4.7 Improvements . 56 6.4.8 Result of the sprints . 56 6.4.9 General experience . 56 7 Discussion 57 7.1 Result . 57 7.2 Way of working . 58 7.3 Efficiency . 58 7.4 Usability . 58 7.5 Problems & further work . 59 8 Conclusion 60 9 Acknowledgements 61 9.1 Polestar . 61 9.2 Ume˚aUniversity . 61 4 Chapter 1 Introduction A challenge for all organizations is to establish and encourage the business's continuous development, and it is products and services [1]. To create an innovative environment where co-workers, customers, and other people's insights can be collected, engagement and transparency are needed. Other organizations have managed this successfully in different manors by developing different kinds of processes [2, 3]. Polestar would like to create a business and service design process that supports courage, learning, and fast development. A new design process is needed that covers both the cultural aspects of the company, as well as the way of working. Polestar has shown interest in the Design Sprint process and would like to investigate if this design process would be suitable for the organization. A Design Sprint is a time-constrained, five-phase process, were a team can answer critical business questions through design, prototyping, and testing ideas with customers, in a short period of time [4]. This thesis aims to understand the Design Sprint method and how it could be implemented into Polestar's workings by evaluating and analyzing the different methods and tools used to run a Design Sprint. This process will work as a guide on how to establish and execute a design process (design, build, and test) in a four-day time frame. 1.1 Objective The objective is to evaluate and analyze the Design Sprint process and implement it into Polestar's way of working. 1.2 Goal The goal is to create a tailor-made Design Sprint process that meets Polestar's organization's requirements and needs. 5 1.3 Polestar Polestar is an electric performance car brand that originates from the STCC Polestar racing team, which later became Polestar Performance AB when the company was acquired by Volvo Cars in July 2015[5]. The racing team changed the name to Cyan Racing, and Polestar Performance became an automotive company focusing on electric performance cars [6, 5]. The company is owned by Volvo Car Group and Zhejiang Geely Holding, and enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale; as a result.[7] The headquarters is located in Gothenburg, Sweden, with production taking place in Chengdu, China [6]. Polestar, as an electric car performance brand, focuses on delivering refined performance and cutting-edge technology. Their mission is to bring driving pleasure into a new era by offering electric performance cars that are designed and engineered without compromise [8]. In 2017, Polestar introduced their first car, a hybrid sports car with 600hp, the Polestar 1 [9]. Polestar launched their second car in 2019, the Polestar 2, with the slogan \Goodbye Normal\. A fully electric, five-door fastback with 400hp. The Polestar 2 is the first car in the world to have an infotainment system powered by Android, with the Google Assistant, Google Maps, and Google Play Store built-in.[10] 6 Chapter 2 Theoretical framework This section will present the theoretical framework that was created by doing a literature study to understand the Design Sprint method, how it works, where it has been implemented, how it has evolved, and when not to Design Sprints. The understanding of this information was crucial in order to understand how to create and design a Design Sprint for Polestar's way of working. 2.1 Design Sprint Jake Knapp, a former Google employee, was experienced in.