MANDY GREEN Creative Brand Strategist PRODUCT & PACKAGE DESIGN | LICENSING EXPERT | STAFF LEADERSHIP CONTACT PROFILE 23028 Wrencrest Drive Visionary Creative with expertise in designing and implementing award winning Calabasas, CA 91302 product, packaging and advertising solutions to drive sales and brand engagement for mega entertainment brands. Led full product development cycle to drive market + 747-203-4263 share and profit growth, while ensuring smart resource allocation. Collaborative problem solver and leader who strives to innovate and build top-performing teams. [email protected] Self-motivated, problem solver. www.mandygreendesign.com PROFESSIONAL EXPERIENCE www.linkedin/in/mandygreen CONSULTANT – BUSINESS DEVELOPMENT design Disney Consumer Products, Glendale, CA | 2019 – Present Category management and business planning for Disney Princess, Frozen, Elena and BRANDING Tangle core toys, including Fashion Dolls and Small Dolls. EXPERTISE • Communicate category strategy and product line offering with senior leadership, creative, finance, franchise, business develop and retail sales teams. Brand & Identity • Guide licensees in execution for brand and digital marketing initiatives and develop Print & Packaging Design innovative marketing plans. Product Innovation • Partner across Disney divisions to develop and promote exclusive brand programs, exclusive product offerings and strategic initiatives. Digital & Social Media Hands-On Creativity Product Development SR. PRODUCT MANAGER NBC Universal Brand Development, Universal City, CA | 2016 – 2018 Client Services Creative lead for $17M revenue plan and supported 150+ North America and Global Manufacturing licensees for mega entertainment brands including Jurassic World, Fast & Furious, Mentorship Trolls, Grinch, Secret Life of Pets, Minions, Dragons, Saturday Night Live, and Universal Monsters. Team Building Project Management / Supervision • Led full product development cycle and direction for Consumables and Hardlines - Customer Service including top CPG companies: Colgate, Kraft, General Mills, Bayer, PEZ, Good2Grow, L’Oréal, Johnson & Johnson, Hard Candy, Sugarfina, and others. Product Lifecycle • Acted as Creative Lead on 1# Holiday Bark Box for Grinch, generating over $650K in Budgeting revenue. Efficiency Improvement • Executed and designed exclusive Trolls and Minion retail programs for additional $1.5M Brainstorming revenue for Target and Walmart with entire end cap and in-line displays. Partnership Strategy • Executed global brand consistency, managing brand assurance, reviewing Customer Acquisition 3,500+ submissions for packaging, retail, and digital marketing. • Collaborated with internal team and senior management for style guide development, including driving brainstorms to grow business. • Hired, mentored and supervised in-house designers, coordinator and external creative agencies to identify, define and deliver innovation to product and packaging. MANDY GREEN +747-203-4263 [email protected] www.mandygreendesign.com EDUCATION SR. PRODUCT MANAGER DreamWorks Animation, Glendale, CA | 2014 – 2016 MA, Advertising & Communication Design Creative Lead for Hardlines, Stationery, Party and Consumables for DreamWorks newly Syracuse University, NY formed Consumer Products team. Mega movie franchises included Trolls, Madagascar, Thesis: Marketing and Licensing Dragons, Shrek, Kung Fu Panda, Voltron, She-Ra and Felix the Cat. Products for Children • Signed 100+ new licensees including exclusive Walmart DTR program for food, bath and diapers generating $1.4M in ER. BA, Communication Arts Parsons School of Design, NY • Supervised 300+ products, won awards for product innovation by focusing on Otis Art Institute, CA top-notch design quality, bespoke packaging and enticing story telling. • Collaborated with cross-functional divisions while leveraging relationships and maximizing opportunities. TECHNICAL LEAD DESIGN MANAGEMENT Walt Disney Consumer Products, Glendale, CA | 2008 – 2013 SKILLS Created product and packaging creative for Consumables and Multi-property Hardlines for Adobe Photoshop Disney, Marvel, Star Wars and Pixar franchises. Adobe Illustrator • Galvanized and oversaw internal design teams and directed outside vendors, ensuring Adobe InDesign product launch deadlines and adhering to budget constraints. Keynote • Created and deployed exclusive Target Mickey Seasonal end-cap securing $4M in additional revenue. Microsoft Office Suite • Created seasonal style guides for Mickey, Minnie, Princess Cars franchises, generating trend forward concepts for exclusive retail programs. AWARDS PACKAGING MANAGER Nestlé USA, Glendale, CA | 2007-2008 Sweets & Snacks Expo Facilitated $550K budget for domestic and international core chocolate brands for Nominee Best Product Award advertising, marketing, packaging and product development: Crunch, Butterfingers PEZ Jurassic World Gift Set and Baby Ruth. ISPA Beauty Product Award • Art directed in-house and outside creative agencies in compelling packaging and Global Brands Group marketing programs to create consistent and brand messaging. Disney Monsters Bath Set CREATIVE DIRECTOR, OWNER Disney Compelling Mandy Green Design, Calabasas, CA | 2001 – 2007 Product Award Orchestrated complex creative projects to exceed diverse business goals. Clients include: PEZ Snow White Gift Set Jakks Pacific, Mattel, MGA, Miss O & Friends, The Jewish Federation, Woodland Park Zoo, 23rd Street Jewelers and Guthy-Renker. Philip Morris Marketing Contest Winner – Advertising & Design • Designed logos, branding, collateral, packaging, advertising, website and marketing development to increase brand awareness and maximum profits. TEACHING EXPERIENCE DESIGN INSTRUCTOR Art Institute of California Hollywood, North Hollywood, CA | 2006 – 2019 Develop and instructed curriculums for courses in Packaging Design, Corporate Communication, Senior Portfolio, Marketing and Advertising. .