CONTENTS PROFILE & FINANCIAL HIGHLIGHTS ................I MESSAGES FROM THE MANAGEMENT TEAM . II HIGHLIGHTS OF THE YEAR ..............................III AN EXCEPTIONAL PLAYING RECORD .............IV REVIEW OF BUSINESS ACTIVITIES...................V FOOTBALL STRATEGY ....................................VIII DEVELOPMENT PRIORITIES ............................XI OL GROUPE IS FAITHFUL TO ITS BELIEF IN SOLIDARITY .......................XII NEW STADIUM ..............................................XIV FINANCIAL RESULTS ....................................XVII SHAREHOLDER INFORMATION .....................XIX FINANCIAL YEAR 2010/11 ................................1 OlympiQUE LYONNAIS 2011 DESIGN: Agence And Co à suivre - www.agence-asuivre.fr Actus PHOTO CREDITS: S. Guiochon / R. Mouillaud – Le Progrès Jean-Luc Mège ENGLISH VERSION: Trafine sarl Registration document OL GROUPE 2010-2011 PROFILE Organised around Olympique Lyonnais, the football club founded in 1950 and headed by Jean-Michel Aulas since 1987, OL Groupe is a leader in the entertainment and media sector in France. Since OL Groupe was created in 1999, it has built an innovative business model combining financial durability and a recurrent revenue stream. It is articulated around five complementary sources of revenue: • TICKETING • SPONSORING AND ADVERTISING • MEDIA AND MARKETING RIGHTS • BRAND-RELATED REVENUE (derivative products, OL Images...) • PLAYER TRADING Owing to its exceptional playing record, OL Groupe is well-known internationally. FINANCIAL HIGHLIGHTS 2010/11 REVENUE ......................................... €154.6 million EBITDA ................................................ €8.9 million PROFIT/LOSS FROM ORDINARY ACTIVITIES ........ € – 35.6 million GROUP SHARE OF NET PROFIT/loss ....................€ – 28.0 million EQUITY ............................................. €104.7 million NET CASH ........................................... €3.1 million AVERAGE NUMBER OF EMPLOYEES ................. 259 * Including the balance of player registration liabilities and receivables and excluding OCEANE (€21.4m) Registration document OL GROUPE 2010-2011 I MESSagE frOM THE MANagEMENT TEAM During the 2010/11 football season, the women’s team These actions enabled us to return to a positive EBITDA In parallel, we have updated our business model to take into performed exceptionally well. They became the first and significantly reduce our net loss. account future challenges such as the economic difficulties French team to win the Champions League and secured clubs face, the new foreign investor interest in French their fifth consecutive French Championship title. We are Furthermore, we reinforced our already strong balance football, the phasing in of Financial Fair Play and the Euro proud to promote women’s football through our team sheet with the €24 million OCEANE bond issue in 2016 project. Our five-year strategy features four priority and contribute to the development of women’s football. December 2010 and a €57 million syndicated line of credit objectives: (i) ensuring economic sustainability, (ii) training On the other hand, the men’s team had a difficult season, from a pool of seven top-ranked banks in May 2011. young players and promoting women’s football, (iii) making leading us to rethink our sports organisation and update ethical, sustainable and responsible choices, and (iv) our business model for the coming years. From a sporting point of view, the Board decided for building the new stadium, offering development potential 2011/12 to capitalise on the fundamentals that brought for OL Groupe, Greater Lyon and Lyon’s eastern suburbs. From a financial point of view, 2010/11 was a year of Olympique Lyonnais to where it is today. With this in transition, during which we made significant improvements mind, we have implemented a football strategy wherein to our financial and economic performance.O ur priorities 11 of the first-team players have been trained at the Jean-Michel Aulas included actively developing business sponsorships, club. The players are supported by modern staff with Chairman and CEO resuming player trading activity, and controlling our complementary skills, themselves products of the OL operating expenses by significantly lowering payroll and training system. Jérôme Seydoux external expenses. Vice-Chairman II Registration document OL GROUPE 2010-2011 HIGHLIGHTS OF THE YEAR FOOTBALL PERFORMANCE 2010/11 FRENCH LIGUE 1 CHAMPIONSHIP 3RD PLACE CHAMPIONS LEAGUE ROUND OF 16 against MADRID FRENCH CUP COMPETITIONS: ROUND OF 32 IN THE COUPE DE FRANCE ROUND OF 16 in the Coupe de la Ligue WOMEN’S TEAM FRENCH CHAMPIONS 5TH CONSECUTIVE DIVISION 1 TITLE CHAMPIONS LEAGUE FRANCE’S FIRST EUROPEAN CHAMPIONS PROFESSIONAL RESERVES FRENCH RESERVE TEAM CHAMPIONS for the third time in a row YOUTH TEAM U19: 3rd place in their pool U17: 1st place in their pool and semi-final of championship U15: Champions in the “Elite de ligue“ pool Registration document OL GROUPE 2010-2011 III AN EXCEPTIONAL PLAYING RECORD MEN’S TEAM 15 consecutive times in European cup play since 1997 12 consecutive qualifications for the Champions League. Only Arsenal, Real Madrid and Manchester United have also done this. 1 qualification for the Champions League semi-final (2009/10) 4 qualifications for the Champions League quarter-final (03/04, 04/05, 05/06, 09/10) 8 consecutive times in the Champions League round of 16 since 2003/04, Only 4 European clubs have done this: OL, Real Madrid, Arsenal and Chelsea 13 consecutive times among the top three Ligue 1 finishers (1999-2011) and 7 times champions in Europe, only Bayern Munich has equalled this performance in domestic league play 6 consecutive Trophée des Champions titles (2002-2007) 1 Coupe de France victory (2008) 1 Coupe de la Ligue victory (2001) WOMEN’S TEAM 5 consecutive French Division 1 titles (2007, 2008, 2009, 2010, 2011) 1 Challenge de France victory (2008) Winners of UEFA Women’s Champions League (2011) Finalist of UEFA Women’s Champions League (2010) 2 consecutive qualifications for the semi-finals of the UEFA Women’s Champions League (2008, 2009) IV Registration document OL GROUPE 2010-2011 REVIEW OF BUSINESS ACTIVITIES TICKETING Ticketing revenue totalled €19.0 million (€24.8 million in the previous financial year). The product line was unfavourably affected by the men’s team football performance in the Champions League (participation in round of 16 vs. semi-final in the previous season).Receipts from the Champions League therefore amounted to €5.5 million vs. €11.2 million in 2009/10. Receipts from French Ligue 1 remained stable at €13.5 million vs. €13.6 million the previous year. MEDIA AND MARKETING RIGHTS SPONSORING AND ADVERTISING Media and marketing rights totalled €69.6 million vs. Revenue from sponsoring and advertising increased by • GROupama: An official sponsorship agreement was €78.4 million the previous year. The previous year’s total €4.8 million to €19.5 , (up 32.7%). During the financial signed on 8 June 2010 for three football seasons. Under was a Group record, driven largely by the club’s sporting year, the club formed new partnerships with adidas, this agreement, Groupama’s brand will be displayed on performance in the Champions’ League. Over a 6-year Groupama, MDA, Araldite, Keolis and Renault Trucks, and the back of players’ shirts during ligue 1 games. period, average media and marketing rights revenue was able to fully implement the BetClic contract. amounted to €71.7 million. National media and marketing • ARALDITE (GROUPE HUNTSMAN): On 2 August 2010, rights (LFP, FFF) totalled €46.6 million and international a sponsorship agreement was signed with Huntsman media and marketing rights (UEFA) amounted to €23.0 MAIN SPONSORING AND ADVERTISING for three football seasons. The Araldite brand will million. AGREEMENTS IN 2010/11: appear on players’ shirtsleeves during French Ligue 1 matches. • adidaS: Adidas is now the Club’s official kit manufacturer. The sponsorship agreement will run • MDA: On 6 July 2010, the Group signed a sponsorship over 10 football seasons (1 July 2010 - 30 June 2020). agreement with MDA for one football season. The MDA Depending on sporting results, the contract is worth or LG brands now appear in the pocket position on between €80 - 100 million. players’ shirts during Ligue 1 matches. • BETCLIC: This major sponsorship agreement with • KEOLIS ET RENAULT TRUCKS: In September 2010, Mangas Gaming was signed in July 2010 and will run for the Group entered into two one-year sponsorship three football seasons. During the 2010/11 season, it agreements with Keolis and Renault Trucks. A part became possible to fully implement the BetClic contract of the contract, the brand names will appear on the following the vote on the online gaming low. The BetClic players’ shorts during French Ligue 1 matches. and Everest Poker brands are now displayed on the front of players’ shirts. Registration document OL GROUPE 2010-2011 V REVIEW OF BRAND-RELATED REVENUE BUSINESS ACTIVITIES Brand-related revenue totalled €24.7 million, vs. €28.2 million in the previous year. Three factors were responsible for this performance. Firstly, the Club was unable to participate in tournaments at the beginning of the season due to the World Cup in South Africa. Secondly, brand-related revenue suffered from the contested image of the men’s team and their manager during the season. Lastly, revenue from derivative products was subject to the unfavourable economic situation. PLAYER TRADING During the financial year, this business recovered,