Contents Working Papers ................................................................................................................................................ 12 Preserving Culture or Destination Branding?: World Heritage Status for Tana Toraja ............................................ 13 Yoshi Abe .................................................................................................................................................... 13 Exploring Destination Identity and Destination Image in the New Age of Tourism: a case study of Brand Bali ....... 18 Ni Made Asti Aksari ...................................................................................................................................... 18 Service blueprinting as a tool in visitor management assessment and planning................................................... 22 Dr Julia N. Albrecht ...................................................................................................................................... 22 Tourism Field Studies: Experiencing the Carnival of Venice ................................................................................ 25 Charles Arcodia ........................................................................................................................................... 25 Muslim Women tourist behaviour: The Spiritual Gaze.......................................................................................... 42 Asra Zaliza Asbollah* ................................................................................................................................... 42 Crises once removed: a study of the impact of the Libyan Crisis on Malta, April 2011 .......................................... 47 Tom Baum* ................................................................................................................................................. 47 Picking O'er The Bones: a postmortem on Hospitality Management Education (DoB 1893) ................................. 52 Tom Baum ................................................................................................................................................... 52 The Development of a Trans-National Tourism Risk, Crisis and Recovery Management Network......................... 55 David Beirman ............................................................................................................................................. 55 In the Eye of the Beholder: Street Art, Landscape, and the Tourist Gaze Refocused ............................................ 60 Gary Best* ................................................................................................................................................... 60 An Investigatory Analysis of the Main Motivational Dimensions of Audiences at Ethnic Minority Cultural Festivals... 65 Dr. Steve Brown* ......................................................................................................................................... 65 Nutritional labelling on restaurant menus............................................................................................................ 71 Rachel Byars* .............................................................................................................................................. 71 Educating Gen Y: The New Golden Age of Action Research ............................................................................... 77 Leone Cameron ........................................................................................................................................... 77 2 From Place Attachment to Word-of-Mouth Behaviour: A Tourism Destination Perspective .................................... 82 Ning Chen* ................................................................................................................................................. 82 The Shock of the New – Visitor Experiences of Nascent Tourism in Colonial Victoria, 1834-1870.......................... 88 Dr. Ian D. Clark ............................................................................................................................................ 88 The Development of Responsible Tourism Practices in Mongolia through Social and Cultural Interactions ......... 104 Ms. Nazaretha Cortez-Villacruz* .................................................................................................................. 104 Adoption of Ecolabels by the Tourism Industry in Australia: Applying the Diffusion of Innovations Theory ............ 125 MJ (Minjuan) Deng-Westphal * ................................................................................................................... 125 Travelling with Food Intolerances: An Exploratory Study .................................................................................... 131 Jessica Derham* ....................................................................................................................................... 131 Survey questions measuring destination image – the good, the bad and the ugly ............................................. 136 Sara Dolnicar* ........................................................................................................................................... 136 Migration impacts on Australian inbound and outbound VFR and total tourism flows .......................................... 140 Professor Larry Dwyer ................................................................................................................................. 140 Tourist Pathways in Cities: Providing insights into tourists spatial behaviour ....................................................... 144 Deborah Edwards*..................................................................................................................................... 144 Tourism Stakeholder Awareness of Climate Change and Energy Scarcity Scenarios for Protected Areas: A Case Study of the Glaciers, Westland National Park, New Zealand ............................................................................ 147 Stephen Espiner* ....................................................................................................................................... 147 The Golden Age of Hysteria, Nervousness and Travelling for Wellbeing............................................................. 152 Alison van den Eynde* ............................................................................................................................... 152 Excellence Legacy: Fringe Festival Awards and Accolades ............................................................................... 157 Dr Elspeth A. Frew* .................................................................................................................................... 157 Mobile Ethnography as a new research tool for customer-driven destination management – A case study of applied service design in St. Anton/Austria ................................................................................................................... 160 Birgit Frischhut* ......................................................................................................................................... 160 Creating a new “Golden Age” for domestic travel in Australia: A generational perspective. ................................. 167 Sarah Gardiner* ......................................................................................................................................... 167 3 From backpacking to volunteer tourism: Exploring the changing role of adventure ............................................ 175 Jane Godfrey ............................................................................................................................................. 175 Can volunteer tourism be more than just the successful commodification of altruism? ....................................... 180 Jane Godfrey* ........................................................................................................................................... 180 Personal growth through volunteer tourism ...................................................................................................... 185 Simone Grabowski ..................................................................................................................................... 185 Travel Information Search Behaviour of Digital Natives ...................................................................................... 190 Dr. Ulrike Gretzel ........................................................................................................................................ 190 An Exploration of Tourist Wayfinding in Sydney ................................................................................................. 194 Tony Griffin* ............................................................................................................................................... 194 The Linkages between Tourism and Handicraft into Value Chain Analysis for Rural Poverty Alleviation: Case Study of Setiu Wetland, Malaysia................................................................................................................................... 199 Norhazliza Halim*....................................................................................................................................... 199 Cultural Cushion Perspective Revisited: