412, Bharat Sanchar Bhawan, Janpath, New Delhi Business Development Cell Ph. 011-23765199 Fax. 011-23731760 _______________________________________________________________________________Email: [email protected] 1st September 2008 BSNL/BD/Bundling Handsets/2006 All Chief General Managers, Telecom Circles/Metro Distts. Sub: Revised Handset Bundling Scheme – Review of scheme and empanelment of M/s Nokia, Samsung, Motorola & Huewai regarding. BSNL had launched revised handset bundling scheme vide this office letter dated 31.01.2008 and instructions issued from time to time by this office. The scheme was launched with the intention of increasing the acquisition and retention of GSM mobile customers. However, it has been noted that Handset Bundling Scheme has not been able to achieve the desired results due to various issues both at BSNL and Handset manufacturers’ end. A. Review of Handset Bundling Scheme To make the handset bundling scheme more successful by sorting out these issues, a meting was called by BD Cell which was attended by various handset manufacturers, IN in-charge and BSNL’s marketing representatives. The issues were deliberated in details by all the stakeholders. Based on the feedback received from various stakeholders, BSNL Corporate Office has taken the following decisions: 1. Life time validity plan for handset bundling – Life time validity plan will also be offered as an additional plan under Handset Bundling Scheme. Under this plan, Rs. 300/- free talk time will be given for the next two years, at the time of mandatory recharge of Rs. 200/- which is allowed every six months for continuing the life time validity. It may also be noted that in case of availing of recharge in parts, the customer will be entitled for the free talk time of Rs. 300/- after attaining recharge of Rs. 200/- every six months. 2. Removal of Network Locking – Going by industry trend where most of the service providers are bundling handsets without Network Locking, BSNL has also decided that henceforth handsets under the bundling scheme shall be without network locking. However, the vendors should give more emphasis on advertisements in order to promote the bundling scheme in addition to the advertising by BSNL. 3. Targets to BSNL Franchisee - It has come to notice that some of the franchisees are not interested in actively pushing the handset bundling scheme and circles are also not giving due emphasis. Further targets for Franchisees have either not been fixed or targets are not being monitored actively which is hampering the success of the scheme. It has been decided that all the franchisees should be given target by the Marketing Cell of the circles and additional 20% target of mobile connections of circles should be achieved through bundling scheme. Accordingly, the targets should be fixed for all the franchisees also and monitored closely. 4. SIM availability - Handset manufacturers have indicated that limited number of SIMs are being provided by the field units for bundling. In some cases, SIM quantity is as low as 100 to 200 SIMs. When all the competitors are flooding the market by giving more and more SIMs for the bundling, we are discouraging handset manufacturers by giving limited quantity of SIMs. Though some of the circles are having capacity constraints but most of the circles have sufficient quantity to provide for bundling. It has been decided that sufficient quantity, as desired by the handset manufacturers, should be made available after ascertaining the capability of the vendors. 5. Advertising/Awareness – It is seen that very limited awareness about the scheme is available to the customers. All the field units are requested to give sufficient publicity to the handset bundling scheme through various medium. The responsibility for awareness is to be taken by both the stakeholders i.e. BSNL and Handset Manufacturers. 6. Updation of information at Call Centres - Some of the call centres are also not having proper information about the handset bundling scheme. It has been decided that FAQs should be circulated to all the call centres by call centre in-charge. All the circle units may also host the details of the bundling scheme on circle’s Intranet site also for creating awareness. 7. Local Agreement – Some of the circles are asking for the local Agreement from handset Manufacturers. It is hereby clarified that no such Agreement is required to be executed between handset manufacturers and the circles. 8. IN Related issues - It has come to notice that some of the customers are not getting free talk time even after they charge with Rs. 100/- talk time. All the circles are requested to look into the issue and take corrective action so that customers are not inconvenienced. If the customer does not get the free talk time in time, this gives a bad publicity to the scheme and prospective customers are discouraged to enroll under this scheme, and their trust is betrayed. B. Empanelment of handset manufacturers - Proposals from different handset manufacturers were received and following handset manufacturers have also been empanelled for the bundling scheme: i. M/s Nokia ii. M/s Samsung iii. M/s Motorola iv. M/s Huewai The details of the handset manufacturers, their models, price of the handset and allotted zones for bundling are as detailed below. S.No. Name of Model Price to Type Zone vendor Franchisee allotted for bundling 1 Nokia 1208 1500 CB All India 1650 1921 CBF “ 2 Samsung B100 1465 CB All India C160 1689 CBF “ 3 Motorola C-139 1050 CB All India W-181 1650 CBF “ 4 Huawei T-208 1230.50 CB South T-210 1494.50 CBF “ List of their contact persons in Circles/States along with central coordinators are enclosed as Annexure. All concerned are requested to take necessary action to launch the bundling scheme with the new handset manufacturers. Necessary action as mentioned above regarding various issues like target to franchisees, SIM availability, advertisement for the awareness of the scheme, sorting out of IN related issues may also be taken so that bundling scheme may be made successful. (Premjit Lal) Jt. DDG (BD) Copy to: 1. PPS to CMD BSNL, New Delhi 2. PPS to Director (C&M)/(Operation)/(Finance), BSNL Board 3. Sr. DDG (T&C)/DDG (Comml.)/DDG (Mktg.), BSNL Corporate Office 4. DDG (CMTS-O&M), BSNL Corporate Office, New Delhi 5. GM (Mobile)/IN In-charge for making available life time validity plan for Handset Bundling Scheme 6. All Zonal GM (Mktg.), All Telecom Circles/Metro Distts. for necessary action. 7. All SSA Heads for necessary action. 8. Representatives of all empanelled handset manufacturers with a request to sign the undertaking for launching the handset bundling in their allotted areas of operation. Contact Details of the handset manufacturers M/s Nokia - Mr. Vikas Sood National Accounts Manager – Operator Accounts M/s Nokia India Pvt. Ltd. 5F, Tower A & B, Cyber Green, DLF Cyber City Sector – 25A, Gurgaon – 122002 Ph. 0124-4199000 Fax. 0124-4199100 Mob. +91-9811946046 Email: [email protected] M/s Huawei - Mr. P. Sanjeev, Deputy Director (Terminal Department) M/s Huawei Telecommunications (India) Co. Pvt. Ltd. 1st Floor, JMG Pacific Square, Near 32nd Milestone Sector – 15, NH-8, Gurgaon. Ph. 0124-4127888 Fax. 0124-4127899 Mob. 9958296458 Email: [email protected] M/s Samsung - Mr. Adarsh Shastri Head – Operator & Retail Business M/s Samsung Telecommunications India Pvt. Ltd. Plot No. 26, Sector – 5, IMT Manesar, Gurgaon – 112050, Haryana Tel. 0124-4398003 Fax. 0124-4366231 Mob. 9811990613 Email: [email protected] M/s Motorola - Mr. Rajen Vagadia Director – Carrier Sales and Business Development M/s Motorola India Pvt. Ltd. IL & FS Financial Center, 3rd Floor, Plot C-22, G Block, Bandra Kurla Complex, Bandra (East) Mumbai – 400051. Tel. +91-22-26533543 Fax. +91-22-26533542 Mob. +91-9987854466 Email: [email protected] .