Friday, March 23, 2018 (4PM—10PM) Saturday, March 24, 2018 (11AM—10PM) SPONSORSHIP / PROGRAM PARTNERSHIP Sunday, March 25, 2018 (11AM—5PM) EVENT OVERVIEW Wellington Bacon & Bourbon Fest! WHERE At the crossroads of American culture where Village of Wellington Community Center & Bourbon Street and Bacon Street meet, the Village Amphitheater of Wellington and Delray Beach Arts, Inc. brings you 1200 Forest Hill Blvd. the 3rd Annual Bacon & Bourbon Fest scheduled for Wellington, FL 33414 March 24-26, 2017. WHEN March 24—26, 2017 At the heart of our festival is our commitment to create fun filled food lover community events ATTENDANCE featuring unique foods and beverages. We strive to Anticipated attendance 30,000 over 3 days ensure that our sponsors are richly rewarded for their investment in our events and our community. ADMISSION FREE FESTIVAL FEATURES The three-day event will offer FREE ADMISSION and is CONTACT held on the grounds surrounding the Village of Wel- Nancy Stewart-Franczak, CFEE Executive Director lington Community Center and amphitheater, fea- [email protected] turing live musical entertainment, artist & crafters, an 561-274-4663 eclectic menu of bacon infused culinary delights and a collection of over 40 bourbons and whiskeys Sarah Vallely, CFEE for your tasting pleasure. The Fest also offers partici- Assistant Executive Director pants exclusive bacon and bourbon pairing seminars [email protected] 561-279-0907 including exclusive Pappy Van Winkle tastings. South Florida’s foremost Bourbon experts share the distiller’s John Franczak art and patient techniques in the seminars and tast- Sponsorship Sales Manager ings. All intended to enhance your knowledge and [email protected] pleasure of American made Bourbon and whiskey. 561-376-3667 www.baconbourbonfest.com An extensive bacon and bourbon sampling experi- ence, food & bourbon pairing seminars, dining expe- riences, bacon-inspired dishes, live entertainment, bacon and bourbon camaraderie. It can’t get any better. 2015 International Festival & Events Assoc. Awards MISSION 1st Place—BEST STREET BANNER Delray Beach Arts is a non-profit organization whose goal 2nd Place—BEST SPECIAL SECTION INSERT is to support community projects, charitable groups and 2nd Place—BEST MERCHANDISE service organizations. We have contributed over 3rd Place—BEST EVENT WEBSITE $610,000.00 over the past twenty years to non-profit or- 3rd Place—BEST PHOTOGRAPH ganizations who staff our events! Our ongoing commit- 3rd Place—BEST BILLBOARD ment is to support arts and education programs for youth, community projects, charitable organizations and service 2015 Florida Festival & Events Assoc. Awards groups in our community. 1st Place—BEST PHOTO 2nd Place—BEST SOCIAL MEDIA CAMPAIGN 2nd Place—BEST OUTDOOR ADVERSTISEMENT (Billboard) 2018 Bacon & Bourbon Fest Sponsorship Package.pub 1 SPONSORSHIP / PROGRAM PARTNERSHIP EVENT OVERVIEW WHY BE A SPONSOR OF THE WELLINGTON BACON & Web Site BOURBON FEST? www.baconbourbonfest.com The Wellington Bacon & Bourbon Fest celebrates the Week leading up to event: 15,495 sessions and 46,702 page views most loved food in the universe – Bacon and the quintessential American liquor, Bourbon. 90 Day exposure: 31,885 sessions and 93,853 page views Facebook The event provides select national and area com- We activate a social media campaign that generates tremendous response and attendance at our events. panies the opportunity to market their brand and Outlined below is statistical analysis from the 1st year’s products to over 30,000 festival attendees and ben- campaign: efit from extensive social media campaigns, print, www.facebook.com/BaconBourbonFest 7,946 Fans web, radio, signage and television marketing of the 2,132 New Fans (22% increase) 3,065 Page Views (853% increase) event. Also, the opportunity for on-site presence and 370,229 Reach direct contact with the affluent demographic that Radio Stations the Bacon & Bourbon Fest draws is extraordinary in iHeart Media - stations from West Palm Beach Cluster the South Florida market. (WOLL- KOOL 105.5, WKGR- GATER 98.7, WZZR – Real Radio 94.3, WRLX – MIA 92.1 and WLDI – WILD 95.5) TV Station We can develop a unique marketing campaign WPBF-25 that allows your company to take maximum Print advantage of the broad array of advertising Posters, magazine and newspaper ads, billboard, opportunities that the Bacon & Bourbon Fest gener- postcards, maps, website, banners, signage, mes- sage boards ates. Audience Age 19-24 ............................................. 5% 25-34 ........................................... 41% 35-54 ........................................... 39% 55-64 ........................................... 11% 65 plus .......................................... 4% Income Under $50,000............................. 3% $51,000 - $75,000 ...................... 37% $76,000 - $100,000 .................... 42% $101,000 plus............................. 18% Residency Palm Beach County ............... 59% Broward County ...................... 38% 2018 Bacon & Bourbon Fest Sponsorship Package.pub Elsewhere .................................... 3% 2 SPONSORSHIP / PROGRAM PARTNERSHIP SPONSOR LEVELS TITLE SPONSOR—$40,000 PRESENTING SPONSOR —$30,000 Premier location of 20 x 20 on-site booth space BOOTH SPACE (Includes electric, tent, table and chairs) * Premier location of 10 x 10 on-site booth space Sponsor promotion of services & products (Includes electric, tent, table and 2 chairs) * Sponsor promotion of services & products ADVERTISING & PROMOTION * Logo/link on www.baconbourbonfest.com ADVERTISING & PROMOTION * Headline Logo on all produced publicity (printed, web, * Logo/link on www.baconbourbonfest.com email blasts) * Sponsorship exclusivity with official designation as * Sponsorship exclusivity with official designation as Title Presenting Sponsor Sponsor * Presenting Sponsor of event in all media releases, * Company history, corporate story and sponsorship publicity posters, magazine ads/articles, brochures, commitment, featured in a press release web site, and follow-up public relations materials * Title Sponsor of event in all media releases, ads, and * Presenting sponsor exposure on all signage, billboards, follow-up public relations materials banners (both on and off site) * Title Sponsor exposure on all signage, billboards and banners (both on and off site) RECOGNITION AT EVENT * Sponsored Facebook Posts * Logo on banners, all event signage produced and eblasts RECOGNITION AT EVENT * Logo on sponsor thank you boards * Logo on banners all event signage, banners, website, * Prominent on-site identification during event social media and eblasts * Signage at all entrances * Prominent on-site identification during event * Inclusion in all DJ promotional mentions on air * Signage at all entrances * Up to 4 banners (supplied by sponsor) permitted in * Inclusion in all DJ promotional mentions on air prime locations throughout event & at each entrance * Up to 6 banners (supplied by sponsor) in prime locations throughout event & and entrance PROMOTIONAL RIGHTS * Company name and logo in all media promotion and PROMOTIONAL RIGHTS advertising (print, television, radio) * Company name and logo in all media promotion and advertising (print, television, radio) SPONSOR SERVICES * 4 Commemorative Garlic Fest posters SPONSOR SERVICES * 10 Bourbon Pairing seminar tickets 2018 Bacon & Bourbon Fest Sponsorship Package.pub 3 SPONSORSHIP / PROGRAM PARTNERSHIP SPONSOR LEVELS (cont.) MAIN STAGE SPONSOR—$20,000 CORP-CATEGORY EXCLUSIVE SPONSOR—$5,000 BOOTH SPACE BOOTH SPACE * Premier location of 10 x 10 on-site booth space * Premier location of 10 x 10 on-site booth space (Includes electric, tent, table and 2 chairs) (Includes electric. Tent, table and chairs available for * Sponsor promotion of services & products rental) * Sponsor promotion of services & products ADVERTISING & PROMOTION * Logo/link on www.baconbourbonfest.com ADVERTISING & PROMOTION * Sponsorship exclusivity with official designation as Main * Logo/link on www.baconbourbonfest.com Stage Sponsor * Logo placement web site, social media, eblasts and * Main Stage Sponsor mention of event in all media follow-up public relations materials releases, social media, and follow-up public relations materials RECOGNITION AT EVENT * Prominent on-site identification during event RECOGNITION AT EVENT * 1 Banner (supplied by sponsor) permitted in high traffic * Announcements from main stage area * Prominent on-site identification during event * Signage at all entrances VOLUNTEER SPONSOR—$5,000 * Inclusion in all DJ promotional mentions on air BOOTH SPACE * Up to 2 banners (supplied by sponsor) permitted in * Premier location of 10 x 10 on-site booth space prime locations throughout event & at each entrance (Includes electric. Tent, table and chairs available for rental) BOURBON STREET BAR SPONSOR—$10,000 * Sponsor promotion of services & products BOOTH SPACE * Premier location of 10 x 10 on-site booth space ADVERTISING & PROMOTION (includes electric, tent, table and chairs) * Sponsorship exclusivity as Volunteer Sponsor of T-Shirts * Sponsor promotion of services & products * Logo/link on www.baconbourbonfest.com * Logo on Volunteer T-Shirts ADVERTISING & PROMOTION * Logo/link on www.baconbourbonfest.com RECOGNITION AT EVENT * Sponsorship exclusivity with official designation as * Logo on t-shirts, website, social media and eblasts Bourbon Street Bar Sponsor * 1 Banner (supplied by sponsor) permitted in high traffic * Logo placement on web site,