Mazda Sustainability Report 2011 Preface Thank you for taking the time to read the Mazda Sustainability Report 2011. Mazda plans and implements CSR (corporate social responsibility) initiatives with the aim of contributing to the development of a sustainable society. Mazda actively discloses information on its corporate attitude and CSR approach through this report because the Company recognizes that sharing its thoughts with all the stakeholders is one of its most important responsibilities. In order to promote more effective communication with the stakeholders, Mazda invites you to share your ideas and opinions via the enclosed questionnaire, its global website, or any opportunity you may have to speak to its employees directly. Corporate Vision The Origin and Meaning of “Mazda” The Company’s name, “Mazda,” derives from Ahura Mazda, a god of the Vision earliest civilizations in western Asia. The Company has interpreted Ahura Corporate objectives Mazda, the god of wisdom, intelligence, and harmony, as a symbol of the To create new value, excite, and delight our customers through the origin of both Eastern and Western civilizations, and also as a symbol of best automotive products and services. automotive culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives Mission from the name of the Company’s founder, Jujiro Matsuda. Roles and responsibilities With passion, pride, and speed, we actively communicate with our Mazda Brand Symbol customers to deliver insightful automotive products and services that exceed their expectations. The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic Value development of the Mazda “M,” and The values Mazda seeks to produce shows the Company stretching its wings We value integrity, customer focus, creativity, and effi cient and nimble as it soars into the future. (Established action, and respect highly motivated people and team spirit. We in June 1997) positively support environmental matters, safety, and society. Guided by these values, we provide superior rewards to all people associated with Mazda. Mazda Corporate Mark With the introduction of Corporate In 1999, Mazda evolved its existing management philosophy into Identity (CI) in 1975, Mazda developed its current Corporate Vision. Comprising the three key elements of Vision (corporate objectives), Mission (corporate roles and its corporate mark as a symbol for responsibilities), and Value (the values Mazda seeks to produce), Mazda’s communications. It was later this Corporate Vision defi nes the goals of the company and its positioned as an easy-to-read corporate employees, their roles and responsibilities, and the sense of mark, in line with the establishment of values the Company embraces in pursuit of its targets. the brand symbol in 1997. (Established in 1975) Mazda Brand Statement, “Zoom-Zoom” Mazda’s creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who remember the emotion of motion fi rst felt as a child. 1 Sustainability Report 2011 CONTENTS Structure Centering on the six areas of environmental protection, customer satisfaction, 1 Preface respect for people, social contributions, compliance, and information disclosure, 3 Mazda Group Profi le all of which comprise Mazda’s CSR activities, information is reported in two sections: the “Storybook” section and the “Data” section. 5 Top Message ● Storybook section: Covering the three important themes of environmental STORYBOOK protection, social contributions, and respect for people, Mazda conveys its corporate attitude and approaches by optimally incorporating the voices of its Environmental Protection employees to make this section readable and easy to understand. 8 Reducing the Environmental Burden throughout the CSR Mazda ● Data section: A report of efforts undertaken in all six themes of CSR initiatives, Value Chain (Development, Production, and Sales) centering on targets and results. Respect for People 12 Human Resources Development Based on the Mazda Way Social Contributions Approach to Reporting Information 15 Activities Deeply Rooted in the Local Community Business results for DATA FY2010, characteristic Mazda initiatives, etc. Mazda CSR Management 17 Mazda CSR 19 Communication with Stakeholders Detailed data ● Booklet ● PDF (digest version) ● E-book Management 21 Corporate Governance / Internal Controls / Stakeholder interest Stakeholder ● Global website Risk Management / Compliance ● PDF (in-depth version) 23 Implementing CSR in the Value Chain http://www.mazda.com/csr Environmental Protection 25 Protection Environmental Importance to the Mazda Group Mazda’s Approach to the Environment 26 Mazda Green Plan 2020 Mid-Term Environmental Plan Mazda discloses information in the following four formats. 29 Sustainable Zoom-Zoom Booklet: Includes business results for FY2010, characteristic Mazda initiatives, 31 and other information Mazda strongly wishes to communicate to its stakeholders Developing Technologies for the Next Generation 33 PDF: Making Environmentally Friendly Vehicles Digest version: Contains the same information as the booklet, in printable format 34 Prevention of Global Warming (Manufacturing/Logistics) In-depth version: Covers all report information and data, including portions that 35 Recycling and Resource Conservation could not be included in the booklet, in printable format 37 Management and Reduction of Substances with Contributions Social Global Website: Covers information that could not be included in the booklet, in a searchable format Environmental Impact / Initiatives for Biodiversity 38 E-book (newly added): Contains the same information as the booklet, in a Environmental Communication searchable e-book format 39 Environmental Management 41 Mazda’s Corporate Activities and Impact on the Environment Data Available on the Website Information on CSR initiatives that could not be included in this booklet is available Social Contributions on the Company global website. The symbol shown below indicates content that 42 Basic Policy on Initiatives Satisfaction Customer can be viewed on the website. 43 Major Activities in Japan A chart comparing data available in the booklet and online can be viewed on the website. 45 Major Overseas Activities WEB http://www.mazda.com/csr/download/ Customer Satisfaction 47 Safety Initiatives 49 Commitment to Customers Products / Quality / Sales / After-Sales Service Report Coverage People for Respect Organizations Covered Respect for People Mazda Motor Corporation, its domestic (Japanese) Group companies, and selected overseas Group companies are covered in this report. 53 Initiatives with Employees Period Covered 57 Respect for Human Rights The report primarily covers the period from April 2010 through March 2011, although some activities after April 2011 are included. 58 Third-Party Opinion Scope of the Report Social, environmental, and economic data are included in this report. Mazda Motor Corporation Referenced Guidelines Issuing Department/Inquiries GRI Sustainability Reporting Guidelines 2006 CSR & Environment Department Ministry of the Environment’s Environmental Reporting Guidelines (2007 Edition) Phone: +81-82-287-4066 Fax: +81-82-287-5315 Ministry of the Environment’s Environmental Accounting Guidelines (2005 Edition) Disclaimer ISO 26000 This report includes future projections for Mazda Motor Corporation and ● Table of comparisons for GRI Guidelines and ISO 26000 can be viewed on the website. its affi liates’ performance based on plans, forecasts, management plans, http://www.mazda.com/csr/guideline and strategies at the time of publication, in addition to actual past and present facts. Such forward-looking statements are predictions based on Date of Publication information or assumptions available at the time of edit, and may differ September 2011 (the previous report was published in September 2010; the next report from future operational results due to changes in circumstances. will be published in the summer of 2012) Sustainability Report 2011 2 Data shown on the map is current as of December 31, 2010. Mazda Group Profi le Production facilities mean vehicle production facilities including non-consolidated production facilities. Europe Distributors 31 China Dealerships 2,232 Production facilities 2 Distributors 2 Dealerships 312 Middle East Asia∗ Distributors 12 Dealerships 234 Production facilities 2 Distributors 11 Dealerships 252 ∗ Including Taiwan but excluding Japan, China and India Africa Production facilities 2 Distributors 23 Dealerships 239 Consolidated Financial Highlights Corporate Profile (As of March 31, 2011) (As of March 31, 2011) Company name: Mazda Motor Corporation Established: January 30, 1920 Breakdown of Shareholders by Type Head Office: 3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670, Japan 2.6% Representative: Takashi Yamanouchi; Representative Director, Chairman of the Board, President and CEO Japanese securities companies 46,900,000 Main business lines: Manufacture and sale of passenger cars and commercial vehicles 16.7% 32.6% Stock information: 3,000,000,000 total shares issuable, 1,780,377,399 total outstanding shares, 76,133 shareholders Other Japanese Japanese financial Capital: ¥186,499,736,762 corporations institutions 296,742,000 581,171,000 Employees: Male: 19,993 Female: 1,754 16.8% 31.3% Total (non-consolidated): 21,747 (includes employees dispatched to other locations) Japanese individuals Foreign institutions