Project Report Project supervisor: MR. FAROOQ JAMAL Presented by Mehvish Sultan AhsanZaffer Sajjidali M.Hussnan Tariq Mubeenakhtar Department of Management Sciences National Textile University Shiekhupura Road, Faisalabad. 1 In the name of Allah, The most Beneficent, the most Gracious. “By Time, man is in loss, Except those who believe, And do good deeds and Exhaust on Earth each other To truth and patience.” 2 (Al-Asr) ACKNOWLEDGEMENT We are thankful to ALLAH almighty, the most beneficent and merciful who enabled us to complete our project. Mr. FAROOQ JAMAL has been the ideal project supervisor. His advice, insightful, criticisms, and patient encouragement enabled us to come our ideas into reality. We are especially thankful to our parents whose prayers were in incessant and enabled us to reach this stage, and who assisted us financially to achieve the objectives. 3 Contents 4 Riwayat Near commercial area, Kohinor city jaranwala road, Faisalabad. For booking and order: Call # 041-8754686 041-8754685 Or you can visit us at facebook/ Riwayatfoodz [email protected], [email protected] order booking and for further details. 5 Executive summary: Riwayat is a traditional restaurant that will attract those individuals who are ethnocentric and like their Pakistani tradition and culture, enjoy and like to eat traditional food.Riwayatmake them to eat delicious food from all provinces with best cultural environment at suitable price. Our purpose is to unite the whole nationunder one roof. We found (through market survey) that most of the people love to find a number of varieties in their food under one place and like to eat their traditional foods. So here, Riwayat has competitive edge by providing all traditional dishes to their customers. This is the uniqueness, that our entrepreneurial team has members with different provinces of the country that help us to better understand the culture and tradition over there.The return time period for investment in this enterprise is around one year. 6 Chapter : 1 Introduction 1.1Company overview: Riwayat is located in some of the most commercial destination of Faisalabad. Riwayatexperience is modified to be a unique and unforgettable experience. Riwayatinfrastructure is grand and beautiful from inside as well as outside. Reception staff and waiters would treat you very well. Tastefully decorated hall are excellent with facilities and clean wash room. Riwayat has its own exclusive parking space.You would find flower lawn outside along with colorful fountains. So if you want comfortable environment and vast varieties of food from all over the Pakistan in Faisalabad then Riwayat is the right choice! Riwayat invites you with perfect accommodations and signature service. At Riwayat you'll find the team of finest and skillful people for providing best services to the customers. Our goal is to create buildings of outstanding ethnic design offering the standards of services and providing management and our staff with an environment which enables all of us to deliver operating standards beyond the level of our guests’ expectations. We improve appreciation of our cultural traditions that can help protect the environment and refresh and sustain these traditions. 1.2 Nature of business Our business is at the start-up phase and it’s a partnership. This enterprise deals with providing a place where people can enjoy having food in particular and be entertained as well. Our target market is the elite class which consists of middle upper class and upper class of the population. The concept of attracting and satisfying culture lovers differentiates us from our competitors. Initially, the scope is to introduce the food with an 7 innovative cultural environment, but in future, the business is likely to expand and generate more facilities for their customers. 1.3 Size of Business Initially, we’ll start with a restaurant at Faisalabad only. In future, Lahore will be our next target market and further our plans are to capture the market of other cities as well. Our target market is elite class, business class including people from all age groups. Partnership deed: An oral partnership concern between these following partners (which are shown under) for the business starting newly in 2014. A written partnership deed has been executed between the said Partners: 1. Mehvish SultanD/ORiffat Sultan NIC No (33102-2218960-4) Address (House#E-2 manawalahFsd) 2. AhsanZafferS/O NIC No (32403-4234416-7) Address(Canal road fazilpur district Rajunpur) 3.Sajjid AliS/O NIC No (35404-6665766-3) Address (House#6 ArrianwalaSheikhupura) 4. Hafiz Muhammad Husnain TariqS/O NIC No (31102-4122463-1) Address (House#16 gulistan colony Chistian) 5.MubeenAkhterS/O NIC No (35501-0335017-7) Address (village DhorKot district Nankana) Whereas the partners above named and described have agreed form and constitute a business to do business in partnership under the terms and conditions settled hereunder. 8 And whereas the partners above named desire that the term so settled be reduce into writing to create legal evidence and keep the relations inters the partners quite clear and out of doubt hence this partnership deed witnessed as under: 1. That the name of the business shall Riwayat. 2. That the business shall be start from Faisalabad and the branches may be opened and or closed as and when necessary. 3. That the Nature of the business is to provide traditional food and environment. The nature of business may be added when deemed fit. 4. That the capital of partners shall as per books of accounts. 5. That the irrespective of capital investments and working ability the profit and loss of the business shall be divided equally. 6. That the any one of partner can operate their account. 7. That the regular account shall maintained which shall be open inspection to all the partners’ at all reasonable hours’ capital 8. That the partnership is at will and may be dissolved at any time by giving one month notice by any partner. 9. That in case of dispute or difference of opinion the name shall be decided mutually or through arbitration. 10. That the business can avail and loan facility form any scheduled bank as and when required and all the partners are equally liable to repay. IN WITNESS WHERE THE PARTNERS HAVE SET THEIR HANDS ON THIS 15.9.2004 IN THE PRESENCE OF THE WITNESSES 9 Executants WITNESSES PARTNERS Sig.__________________________ Sig.____________________________ 1.Name ( ) 1.Name (Mehvish Sultan ) NIC() NIC (33102-2218960-4) Adders ( ) Address (House#E-2 manawalahFsd) Sig.__________________________ Sig.__________________________ 2.Name ( ) 2.Name (AhsanZaffer ) NIC ( ) NIC (32403-4234416-7) Address ( ) Address (Canal road fazilpur district Rajunpur) Sig.__________________________ Sig.__________________________ 3.Name ( ) 3.Name (Sajjid Ali ) NIC ( ) NIC (35404-6665766-3) Address ( ) Address(House#6 ArrianwalaSheikhupura) Sig.__________________________ 4.Name (M.Hussnain Tariq ) NIC(31102-4122463-1) Address (House#16 gulistan colony Chistian) Sig.__________________________ 5.Name (MubeenAkhter ) NIC (35501-0335017-7) Address(village DhorKot district Nankana) 10 Chapter:2 2.1 Product line Chapter:3 3. Industrial analysis 3.1 Trend in Pakistan Pakistan is a country with an extremely rich food culture and a country where its people are famous for their love for food. The country thus offers a vast variety of its popular dishes when it comes to cuisine. In recent times, the style of food in Pakistan has achieved great popularity. People these days not only pay attention to what food is served to them, but also how it is served. Therefore, Riwayat, the restaurant venture has been started while keeping in mind the great market segment in the country for food and culture lovers. Pakistan with its different regions and provinces has different cultures and tradition. People love to eat different varieties of food having the original taste of each culture. 3.2 Future Outlook: The future plans of the business include: To expand the business nationwide To conduct the different events in the various cities of Pakistan that will promote our cultures. 11 CHAPTER: 04 4.1 Marketing plan: 4.11Problem Identification In Pakistan we have different cultures and each has its own specialties with respect to different aspects. Unfortunately, other different cultures (like Indian and other western) overcome to our cultures weather it is living, wearing and food styles. There is a need to explore our culture and promote our traditions nationwide to get people familiar that our traditional dresses foods and environment is not less than anyone else. So there must a place where people can see the whole package of cultures and traditions of all the provinces of Pakistan. 4.12 Solution of problem We (Riwayat) identify the need and think a solution of this problem that we will start a restaurant that reflects our traditions and cultures. To promote our cultureswe start a restaurant that unites the whole nation under one roof. That will provide different varieties of traditional foods with original taste and best cultural environment to meet and exceed the dynamic expectation of our people. 4.2 Situational Analysis for ‘Riwayat” 4.21 POLITICAL: Political instability is one of the big problems from the time when Pakistan came into being. It is the main reason capitalists are hesitating in investing new ventures. The most pressing question in every one's mind these days, keeping in view the reverse progress of this government is: what is next? 12 In the tenure of previous president of Pakistan Asif Ali Zardari the economic and political environment badly affected. The popular view is that what happened next is a complete rule over by mismanagement and an absolute domination of corruption and negligence of rules and court. In this situation to establish a new traditional restaurant it will be a challenge for us to establish a brand.