Final Report Product Trends and Manufacturer Insights for Residential Laundry, Cooking, and Refrigeration Appliances September 15, 2015 Final Report Product Trends and Manufacturer Insights for Residential Laundry, Cooking, and Refrigeration Appliances September 15, 2015 Funded By: Prepared By: Research Into Action, Inc. www.researchintoaction.com PO Box 12312 Portland, OR 97212 3934 NE Martin Luther King Jr. Blvd., Suite 300 Portland, OR 97212 Phone: 503.287.9136 Fax: 503.281.7375 Contact: Jane S. Peters, President [email protected] Product Trends and Manufacturer Insights for Residential Laundry, Cooking, and Refrigeration Appliances Acknowledgments The authors would like to thank the many people who contributed to this report. They include: the PG&E staff members who provided valuable time and input to this project (Jia Huang, David Bates, Oriana Tiell, and Julie Colvin), EPA ENERGY STAR staff, and product manufacturer staff. Acknowledgments | Page i Product Trends and Manufacturer Insights for Residential Laundry, Cooking, and Refrigeration Appliances Table of Contents 1. Introduction ........................................................................................................1 2. Methods .............................................................................................................1 2.1. Secondary Data Review ................................................................................................. 2 2.2. Primary Data Collection ................................................................................................. 2 3. Overarching Trends ...........................................................................................3 3.1. Energy Savings Potential ............................................................................................... 3 3.2. Industry Actor Views on Collaboration with Efficiency Programs .................................... 5 3.3. Consumer Perceptions of Efficiency ............................................................................... 7 3.4. Energy Savings Potential at Lower Price Points ............................................................. 7 3.5. Connected Appliances ................................................................................................... 8 3.6. Market Failures ............................................................................................................ 10 4. Laundry .......................................................................................................... 11 4.1. Product Overview ......................................................................................................... 11 4.2. Efficiency Specifications ............................................................................................... 11 4.2.1. Clothes Washers ................................................................................................................ 12 4.2.2. Clothes Dryers .................................................................................................................... 13 4.3. Market Share ............................................................................................................... 14 4.3.1. Sales ................................................................................................................................... 14 4.3.2. Installed Base ..................................................................................................................... 14 4.4. Supply Chain ............................................................................................................... 15 4.5. Cost ............................................................................................................................. 15 4.6. Consumer Attitudes and Behavior ................................................................................ 16 4.7. Barriers and Benefits.................................................................................................... 17 4.7.1. Consumer Barriers to Efficient Washer Uptake .................................................................. 17 4.7.2. Manufacturer Business Challenges to Increasing Clothes Washer Efficiency ................... 17 4.7.3. Benefits of Efficient Washers .............................................................................................. 19 4.8. Clothes Dryer Market and Technology Trends ............................................................. 19 4.9. Technical Opportunities to Increase Clothes Washer Efficiency ................................... 20 4.10. Washer-Dryer Pairing ................................................................................................. 21 4.11. Conclusions ................................................................................................................ 21 Table of Contents | Page ii Product Trends and Manufacturer Insights for Residential Laundry, Cooking, and Refrigeration Appliances 5. Residential Cooking Products ........................................................................ 21 5.1. Product Overview ......................................................................................................... 21 5.2. Efficiency Specifications ............................................................................................... 22 5.3. Market Share ............................................................................................................... 23 5.3.1. Sales ................................................................................................................................... 23 5.4. Supply Chain ............................................................................................................... 25 5.5. Cost ............................................................................................................................. 25 5.6. Attitudes and Behavior ................................................................................................. 26 5.7. Barriers and Benefits.................................................................................................... 27 5.8. Technical Opportunities to Increase Efficiency ............................................................. 27 5.8.1. Policy Setting Needed ........................................................................................................ 30 5.9. Conclusions ................................................................................................................. 30 6. Refrigerators ................................................................................................... 31 6.1. Product Overview ......................................................................................................... 31 6.2. Efficiency Specifications ............................................................................................... 31 6.3. Market Share ............................................................................................................... 32 6.3.1. Sales ................................................................................................................................... 32 6.3.2. Installed Base ..................................................................................................................... 32 6.4. Supply Chain ............................................................................................................... 33 6.5. Cost ............................................................................................................................. 33 6.6. Attitudes and Behavior ................................................................................................. 34 6.6.1. Consumer Purchase Decisions .......................................................................................... 34 6.6.2. Refrigerator Usage Behaviors ............................................................................................ 35 6.7. Challenges and Benefits .............................................................................................. 35 6.8. Technical Opportunities to Increase Efficiency ............................................................. 35 6.9. Manufacturer Perspectives on Utility Collaboration to Promote Efficient Components ................................................................................................................ 37 6.10. Conclusions ................................................................................................................ 38 Sources ............................................................................................................... 39 Appendices .......................................................................................................... 45 Appendix A. Preliminary Device Prioritization Memo ...................................... A-1 A.1. Selection Criteria ........................................................................................................ A-1 A.2. Devices Selected ....................................................................................................... A-2 Table of Contents | Page iii Product Trends and Manufacturer Insights for Residential Laundry, Cooking, and Refrigeration Appliances Appendix B. Key MT Characteristics of Devices and Final Prioritization Memo .......................................................................................... B-1 B.1. Project Overview .......................................................................................................