APRIL 2020 APRIL THE INTERNATIONAL & TRUSTED RESOURCE APRIL 2020 FOR THE TEA & COFFEE INDUSTRIES SINCE 1901 www.teaandcoffee.net Principles TEA & COFFEE TRADE JOURNAL TRADE & COFFEE TEA of Product Development Sustainability in Cafés Part I Clamouring for Cold Brew Coffee Can Cargo Catch Viruses? How to Brew the Best Cuppa 0-T&C COVER APR 20√.indd 1 24/03/2020 08:14 P.02-TSUBAKIMOTO.indd 1 18/03/2020 11:24 April 2020 CONTENTS CONTENTS April 2020 Vol. 192/No. 4 FEATURES 24 CONTACTS Editorial Director 18 Principles of Product Development Sarah McRitchie [email protected] By Spencer Turer Editor Vanessa L Facenda Setting a Standard for a Sustainable [email protected] 14 Café Experience 18 Specialties Editor By Anne-Marie Hardie Donald N Schoenholt Art Editor 24 Cold Brew Coffee Re-Ignites the Sue Burke [email protected] Clamour for Caffeine By Neha Chaturvedi Digital Editor Alex Rivers [email protected] Case Study: Miko Coffee and 30 Contributing Writers Bühler Sortex Brett Anderhub By Vanessa L Facenda Neha Chaturvedi Joseph DeRupo 14 Barbara Dufrêne 34 Can My Shipment Have Coronavirus? Anne-Marie Hardie By Brett Anderhub Spencer Turer 34 Jason Walker Tina Yerkes 36 Brewing Good Cups with Varying Group Sales Manager Tea Types Mark Neilson By Barbara Dufrêne [email protected] Head of Sales 41 Most Sought-After Tea Benefits Steve Crowhurst By Jason Walker [email protected] 30 Events Manager Megan Freeman [email protected] DEPARTMENTS 36 Assistant Events Manager Kyra O’Sheen [email protected] 5 Editor’s Letter 6 New & Notable Accounts Payable Yee Yau (Miss) [email protected] 11 Facts, Figures & Findings Publishing Director 12 Calendar of Events Neil McRitchie [email protected] 42 Green Coffee Report Taiwan Sales Agent 44 Company News Worldwide Services Co Ltd 41 11F-B No 540, Wen Hsin Road, 48 People News Section 1 Taichung 40848, Taiwan 50 Straight from the Cup Email: [email protected] Tina Yerkes, PhD, is the CEO Tel: +886 4 2325 1784 Fax: +886 4 2325 2967 of the Coffee Quality Institute Web: acw.com.tw Tea & Coffee Trade Journal 2020 UKERS’ 65TH EDITION Editorial & Sales Office: www.teaandcoffee.net The Maltings, 57 Bath Street, Gravesend, Kent DA11 0DF, UK Tel: +44 1474 532202 GLOBAL DIRECTORY Designates a Designates a Web: www.teaandcoffee.net & BUYER’S GUIDE tea story coffee story April 2020 www. teaandcoffee.net | TEA & COFFEE TRADE JOURNAL 3 P.03 CONTENTS√.indd 1 23/03/2020 17:14 P.04-DESCAMEX.indd 1 18/03/2020 11:36 FROM THE EDITOR’S DESK A Surreal Reality o say we are living in dubious and disconcert- changes! However, we will continue to post any cancelled ing times is an understatement. It became a or postponed shows on the Events area of our website “new world” almost overnight with many asking, (www.teaandcoffee.net/events) as they become available. T“What is the new normal?” Our logistics feature is highly topical amid the current I live in New York City, and mid-production cycle for climate. With Covid-19 now a pandemic, many shippers this issue, New York State (which is now the epicenter are apparently asking their insurers if their cargo can of Covid-19 cases in the United States) began enacting “contract the virus.” The article explores that topic and if Vanessa L Facenda stringent measures to combat the spread of the disease. cargo can be infected, are shippers covered? We now have the strictest “stay at home” directives in As this was originally the SCA Expo issue and June the entire country, and they’re becoming more severe by the WOC issue, we planned a two-part series on sus- the day. From social distancing to the closure of muse- tainability in cafés in North America and Europe. We ums, Broadway and performing arts theatres; to sporting are proceeding with the series even though WOC has events rendered non-existent; to restaurants converting been postponed (it’s now in October) and Expo may to take-out only establishments; to many chain and inde- be. Within both the coffee and tea industries, there are pendent coffeehouses temporarily ceasing operations myriad sustainability initiatives, but much of the focus along with non-essential businesses (and sadly, many and coverage is on the efforts at origin. The series will likely not re-open); and people being allowed out- addresses sustainability programs in place on-premise or side only briefly to buy essentials and “get fresh air” (and in the roasting facilities. yet even parks are limiting the number of people allowed Coffee and tea companies are continually introducing Starbucks has tempo- in); the “city that never sleeps” is sleeping as the state new products at increasing rates of frequency. New prod- rarily closed many loca- is on full lockdown. But this is becoming life in many ucts offer companies many benefits such as attracting tions in NYC such as this one on the Upper cities, states and countries around the world. new consumers, raising brand awareness, and of course, East Side. We planned for this issue to be distributed at the added streams of revenue. However, as our feature Specialty Coffee Association (SCA) Expo in Portland, explains, established tenets of R&D must be followed to Oregon. As we go to press, the Expo (as well as the successfully launch a product and mitigate business risks. Re:co Symposium) is still technically “on” as the Oregon We round out our features with stories on cold brew Convention Center is not allowing the SCA out of its con- and nitro cold brew coffee, which continue to surge in tract to enable them to postpone the show without severe popularity around the world; a new concept and approach financial repercussions. The SCA is actively working to functional or wellness teas; and the proper way to brew to delay the show as it has done with World of Coffee the many varieties of tea available in order to achieve the in Warsaw, Poland. For more information see “Being best cup. There is also a case study on Miko Coffee’s strong-armed amid uncertainty” under Editor’s Blog on implementation of its first optical sorting machine. www.teaandcoffee.net or any of our related news stories I hope everyone is staying healthy and safe. for continuing coverage on Covid-19’s impact on coffee Hopefully our industries will emerge from this current NYC chain Joe’s Coffee and tea industry events. storm as unscathed as possible. Paraphrasing Yannis has also temporarily Perhaps the most important section of this issue is our Apostopoulos, CEO of the SCA, “keep calm and keep closed outlets such as Calendar of Events (page 12), which lists all postponed drinking coffee – and tea – because it will help the entire this 3rd Avenue location. trade shows along with their new dates if they have been supply chain.” Be well! announced. The page has been revised at least three times Vanessa L Facenda Editor before going to press to reflect all officially announced [email protected] FOR SUBSCRIPTION & CIRCULATION ENQUIRIES CONTACT: UKERS’ ANNUAL DIRECTORY & BUYERS’ GUIDE [email protected] Each year, Tea & Coffee Trade Journal publishes the Ukers’ Tea EDITORIAL Subscription Rates & Coffee Global Directory & Buyers’ Guide, a comprehensive UK: £110 (1 year), £198 (2 years) reference guide to the industry and its allied industries. Qualified ADVISORY BOARD Europe: £110 (1 year), £198 (2 years) companies are entitled to a free listing. Visit www.teaandcoffee. MEMBERS USA: $125 (1 year), $225 (2 years) net/ukers to complete a listing form or reserve your copy. Rest of World: $178 (1 year), $322 (2 years). Brett Anderhub Digital Only (1 year): £99/$125 TEA & COFFEE TRADE JOURNAL (ISSN 0040-0343 print; ISSN Senior Vice President, 2331-8546 online) is published monthly by Bell Publishing Ltd. Rekerdres & Sons Insurance Published by Bell Publishing Ltd. No part of this publication may © Copyright 2020 by Bell Publishing Ltd. Agency be reproduced, stored in a retrieval system, or transmitted in any Printed in the UK by Buxton Press. David De Candia form or by any means without the prior written permission of Global Director of Tea, Bell Publishing Ltd. The Coffee Bean & Tea Leaf Celebrating 20 years of magazines and events, Bell Member: National Coffee Association, Green Coffee Association, Pacific Stephen Hurst Publishing Ltd, Gravesend, Kent, UK produces Coast Coffee Association, Coffee Association of Canada, Specialty Coffee Managing Director, Tea & Coffee Trade Journal, Dairy Industries Association, Specialty Tea Institute, Tea Association of USA, Tea Council Mercanta The Coffee Hunters International, Confectionery Production, Food of Canada. Massimiliano Pogliano & Drink Technology, CanTech International and CEO, illycaffè SweetsandSavourySnacksWorld.com as well as the Ukers’ Tea & Coffee Global Directory & Buyers’ Spencer Turer Guide. Vice President, Coffee Enterprises April 2020 www. teaandcoffee.net | TEA & COFFEE TRADE JOURNAL 5 P.05 COMMENT√.indd 1 24/03/2020 09:30 NEW & NOTABLE NEWTEA & COFFEE & REPORTS NOTABLE BREWING WORLDWIDE NCA Convention Takes Place Just Prior to Covid-19 Becoming a Global Pandemic Attendance at this year’s National demand for washed coffees global- disruption in the Chinese economy Coffee Association (NCA) Con- ly, especially those at the exchange. will ripple throughout the rest of vention was down but it was Both prices and differentials have the world.” one of the lucky events as it been firm since, and certified in- Again, both this presentation, actually took place before the ventories have declined. The Brazil and the NCA Convention, happened Covid-19 outbreak forced many 2020 harvest will be key. “There is before Covid-19 was declared a coffee conferences, conventions clear concern about washed coffee global pandemic by the World Health and trade shows were postponed.