RAPPORT over for-projekt Case Møn til Nationalparker i Danmark - udvikling af et bæredygtigt Aktiv Ferie -produkt Center for Regional og Turismeforskning Center for Skov, Landskab og Planlægning, KVL Danmarks Turistråd Maj 2004 INDHO LDSFORTEGNELSE Indledning .............................................................................................................................................................. 4 Baggrunden for projektet ................................................................................................................................. 4 Projektets formål ............................................................................................................................................... 4 Projektets metode, definitioner og deltagere .............................................................................................. 5 SAMMENFATNING .............................................................................................................................................. 7 HVAD ER EN NATIONALPARK? ...................................................................................................................... 9 Miljøministerens udmeldinger og mål med pilotprojekterne .............................................................. 9 Udenlandske erfaringer og definitioner .................................................................................................... 9 Nationalparkbegrebet og kategorier af beskyttede naturområder........................................................ 9 Metoder til fremme af bæredygtig turisme og integrerede turismestrategier ..................................10 Kvalitetskrav og kvalitetssikring ................................................................................................................11 Konklusioner .................................................................................................................................................11 PILOTPROJEKTERNE ........................................................................................................................................12 Hvad er pilotprojekternes opgave? ............................................................................................................12 Erfaringer fra pilotprojekterne med fokus på Møn ...............................................................................13 Turismen på Møn i korte træk ...................................................................................................................13 Sådan ser pilotprojekt Nationalpark Møn processen ............................................................................16 Sådan arbejder pilotprojekt Nationalpark Møn med afgrænsning og indhold .................................17 Sådan arbejder de øvrige pilotprojekter med turisme...........................................................................19 Konklusioner ....................................................................................................................................................25 Pilotprojekterne har organisatoriske fællestræk, men arbejder forskelligt .......................................25 Pilotprojekterne har alle turisme på dagsordenen, men behandler og vægter emnet forskelligt.26 Meget få turismevirksomheder er direkte involveret.............................................................................27 Der er behov for viden, værktøjer og metoder i arbejdet med turisme..............................................27 DET TURISMEMÆSSIGE UDVIKLINGSPOTENTIALE .............................................................................28 Indledning .........................................................................................................................................................28 Mulige scenarier .............................................................................................................................................29 Brugen af scenarieværksteder ....................................................................................................................30 TEMAER OG ANALYSEOMRÅDER IFT. PILOTPROJEKTERNE OG TURISME .................................31 Basis -registreringer af turisme ...................................................................................................................31 Tilgængelighed .............................................................................................................................................31 Turismens infrastruktur...............................................................................................................................32 Planlægning for turisme..............................................................................................................................33 Indikatorer for turisme ................................................................................................................................33 Kommerciel bæredy gtighed .........................................................................................................................34 Markedsanalyser...........................................................................................................................................34 Lokaløkonomiske effekter...........................................................................................................................34 Kunde- og tilfredshedsanalyser.................................................................................................................35 Konkrete turismetiltag.................................................................................................................................35 Identitetsskabelse og branding..................................................................................................................36 Service- og kvalitetskoncepter...................................................................................................................36 Social bæredygtighed ....................................................................................................................................37 Turismens påvirkning af lokalbefolkningen ............................................................................................37 Borgerinddragelse ........................................................................................................................................37 Samarbejde og konfliktløsning mellem interessenter...........................................................................38 Lokal identitet i nationalparkudviklingen................................................................................................39 Miljømæssige bæredygtighed ......................................................................................................................40 Naturværdier .................................................................................................................................................40 Formidling til turister i nationalparken....................................................................................................41 Grønne turismetiltag....................................................................................................................................42 Besøgsmønstre og naturforvaltning ..........................................................................................................43 Konklusion ........................................................................................................................................................43 KONKLUSIONER, herunder skitse til et hovedprojekt ............................................................................44 Konklusioner ....................................................................................................................................................44 Forslag til hovedprojekt ................................................................................................................................45 KILDER ..................................................................................................................................................................46 BILAG .....................................................................................................................................................................47 Bilag 1. ..............................................................................................................................................................47 TOURISM DEVELOPMENT IN NATIONAL PARKS AND PROTECTED AREAS - CASE STUDIES FROM AROUND EUROPE .........................................................................................................47 Introduction...................................................................................................................................................47 Protected Nature and Cultural Heritage Areas in Europe....................................................................47 CASE STUDY I: KUUSAMO, FINLAND ...................................................................................................48 CASE STUDY II: PAYS CATHARE (FRANCE).........................................................................................50 GOOD PRACTICE IN ACTION....................................................................................................................51 EXAMPLES OF GOOD PRACTIVE IN ACTION........................................................................................53