Announcement %EXTRA_TITLE% 43 articles, created at 2018-05-17 16:17 1 Google & Optimizing for Local “Near Me” Searches in Search Results (2.48/3) Ever since searchers started doing more Google voice searches with the additional keywords &qout;near me&qout;, many site owners began incorporating &qout;near me&qout; into their titles and content, because in theory, if someone searches for &qout;near me&qout;, then those pages should rank when someone does a search that inclu… 2018-05-16 14:46 2KB www.thesempost.com 2 How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away) (2.08/3) In December, we reported that Google increased search snippets to over 300 characters. Unfortunately, it looks like the rules have changed again. According to our new research (May 2018), the limit is back to 155-160 characters. How should SEOs adapt to these changes? 2018-05-16 00:23 9KB moz.com 3 Google’s John Mueller on Ranking for Featured Snippets Google's John Mueller offers useful advice on how to rank for featured snippets. (2.03/3) 2018-05-16 10:47 4KB www.searchenginejournal.com 4 SearchCap: Google News updated, standout tag gone & e-commerce SEO (1.12/3) Below is what happened in search today, as reported on Search Engine Land and from other places across the web. 2018-05-16 16:00 1KB searchengineland.com 5 All-New Google News App Now Available on iPhone and iPad (1.01/3) Google has released a completely revamped version of its Google News app on the iOS App Store. 2018-05-16 17:36 1KB www.searchenginejournal.com 6 Beating remarketing addiction and testing for incremental value using Google Analytics (1.01/3) Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. 2018-05-16 11:52 6KB searchengineland.com 7 Tamara de Lempicka Google doodle honors artist whose work focused on the Roaring ’20s (1.01/3) Born in Poland in 1898, de Lempicka was part of the Art Deco movement, creating artwork that blended neoclassical and Cubist styles. 2018-05-16 09:39 2KB searchengineland.com 8 Time to Act: Review Responses Just Evolved from "Extra" to "Expected" (1.01/3) Google is now sending reviewers notifications when a business owner responds to their review. With reviewers now expecting a response, how will this affect your review strategy and how can you keep track? 2018-05-16 08:00 9KB moz.com 9 Amazon Drops Out of Google Shopping Ads Amazon drops out of Google's shopping ads. Signals major changes coming to PPC (1.01/3) marketing. 2018-05-15 16:34 3KB www.searchenginejournal.com 10 Google Duplex: The what, the ethics, the SEO • Yoast Google recently announced it's working on a new, experimental techology: Google (0.04/3) Duplex. Want to learn more about it? In this post, Joost explains what Google Duplex is, and discusses the ethics and SEO implications. 2018-05-16 12:53 6KB yoast.com 11 Google & JavaScript: Googlebot’s Indexing Can Miss Metadata, Canonicals & Status Codes (0.03/3) At Google I/O yesterday, Google detailed some issues surrounding the use of JavaScript when it comes to both crawling and indexing content. One thing they revealed is that Googlebot will process JavaScript heavy pages in two phases - an initial crawl, and then a second one a few days later that wi… 2018-05-11 11:14 2KB www.thesempost.com 12 Nick Leroy - The Search Community Honors You This is part of the say something nice about an SEO/SEM series - feel free to nominate (0.02/3) someone over here. Nick Leroy is 31 years old and lives with his wife and three kids (he has four year old twins) in St Paul, Minnesota... 2018-05-16 07:19 3KB www.seroundtable.com 13 Pause underperforming ads with this updated AdWords script (0.02/3) If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. 2018-05-15 14:13 3KB searchengineland.com 14 Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage Facebook is adding three new features which include a new type of post, a stories archive, and cloud storage. 2018-05-17 02:43 1KB www.searchenginejournal.com 15 The Ultimate Guide to Yandex SEO How do you optimize your site for popular Russian search engine Yandex? This definitive Yandex SEO guide will teach you the best practices and rules you need to know to rank. 2018-05-16 13:45 12KB www.searchenginejournal.com 16 The March 7 and April 16 2018 Google Algorithm Updates – Relevance, quality, reverse-Panda, and clues from the past [Part 1] Glenn Gabe of GSQi covers the March 7 2018 and April 16,2018 Google algorithm updates. In part one of the two-part series, Glenn covers SERP volatility, relevance, quality, and clues from past algorithm updates. Learn more now. 2018-05-16 13:37 17KB www.gsqi.com 17 9 Essentials to Make Perfect PPC Reports for Your Clients Including these nine essentials in your PPC reports will help you make the reporting process more meaningful – and much more than just a routine activity. 2018-05-16 12:45 8KB www.searchenginejournal.com 18 5 Places You Should Be Looking for Content Inspiration If you need to create a new content plan for the next several months or freshen up an existing one, take a look at these five places you should be looking for content inspiration. 2018-05-16 11:45 6KB www.searchenginejournal.com 19 How to build an e-commerce SEO strategy for large retailers Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. 2018-05-16 10:44 10KB searchengineland.com 20 Google Conference Paper Ball Fight At the Google Dublin office there was a conference where the attendees learned about randomisation, the best method removing selection bias between two groups of patients, via a paper ball fight. The 2018-05-16 07:00 1KB www.seroundtable.com 21 Twitter to Filter Out Negative Tweets in Search Results Twitter is ramping up its efforts to filter out negative tweets in searches and conversations. 2018-05-16 02:41 1KB www.searchenginejournal.com 22 A Hidden Instagram Feature Shows Users Time Spent in the App Instagram is testing a hidden “Usage Insights” feature, which shows users how much time they spend in the app. 2018-05-15 22:31 2KB www.searchenginejournal.com 23 Bing’s Intelligent Answers Now Show Up to 5 Sources Bing has expanded its intelligent answers to now include up to 5 sources that support the same answer. 2018-05-15 19:10 2KB www.searchenginejournal.com 24 Work hard and play hard at SMX Advanced Mentors, colleagues, and new friends - expand your network and make invaluable connections. 2018-05-15 14:15 4KB searchengineland.com 25 Structured data with Schema.org: the ultimate guide • Yoast Structured data in the form of Schema.org can help your site stand out in the search results. Applying it correctly can lead to rich results that are much more enticing to click. Find out how structured data can influence your SEO in this ultimate guide! 2018-05-15 13:30 20KB yoast.com 26 Bing is latest to ban cryptocurrency ads The updated financial product and services policy will take effect in June. 2018-05-15 09:17 1KB searchengineland.com 27 Google Video Answers From Deadpool 2 Stars Remember Google announced in December that Google Posts now supports selfie style video answers from celebrities... 2018-05-15 07:24 1KB www.seroundtable.com 28 Google #NBACareerCrossover: Where NBA Players Try Working At Google So Google has this program called #NBACareerCrossover, it is where real NBA players try working at Google for the week. Here is a photo of them wearing the Noogler hat. Below is some of them in a Wa 2018-05-15 07:00 1KB www.seroundtable.com 29 A Machine Learning Guide for Average Humans If you've ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you've come to the right post. Alexis Sanders shares her own guide on how to learn machine learning, detailing the pros and cons through the viewpoint of a beginner. 2018-05-15 00:22 32KB moz.com 30 How Diversifying Your Video Content Can Change The Game Want to know something incredible? According to SmallBizTrends, by the year 2019,80% of all consumer Internet traffic is going to be related to videos. Outbrain has estimated that 82% of online marketers are using video content as a fundamental part of their advertising strategy. And according to Facts.zone, every minute, more than 100 hours of video are uploaded to YouTube Looking at those numbers should make it more 2018-05-14 15:08 8KB www.internetmarketingninjas.com 31 Improving e-commerce text ads with ad customizer data feeds No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. 2018-05-14 14:21 5KB searchengineland.com 32 Guide to paid media management software Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms.