2006 NEIGHBOURHOOD MARKET PROFILE Hastings-North Figure 1 FRANKLIN ST. HASTINGS ST. PENDER ST. KAMLOOPS ST. NANAIMO ST. HASTINGS ST. FRANKLIN ST. PENDER ST. POWELL ST. » fast facts WHO LIVES IN HASTINGS-NORTH? • BIA size: 21 city blocks; residential area size: Hastings-North is a young adult, mobile and ethnically diverse community. The area is 1,155 sq. km. comprised of more residents with Chinese heritage than average Vancouver. • 42,000 residents and a daytime employee base Chinese is the dominant household language for area residents; however, many other of over 21,000. languages are commonly heard in the area, including a strong Italian base as well as • Population density/sq. km: 36, compared with Vietnamese and Spanish. 48 for Vancouver and 7 for the GVRD. Household sizes in the area are larger than the Vancouver average but smaller than • Average household size: 2.4 people, compared with 2.3 for Vancouver and 2.6 for the GVRD. the GVRD average; however, there are also more single-parent families in this area • Average household income: $46,958 than average for both Vancouver and the GVRD. There are more apartments than compared with $64,889 (for Vancouver) and single-family homes in the area than Vancouver or the GVRD average and as a $68,853 for the GVRD. result there tends to be more renters. However, Hastings-North also enjoys a stable • Average house price: $461,703 (detached); residential base, with a lower percentage of movers in the past year as well as fewer $189,679 (apartment) – slightly less than immigrants from outside of Canada than the city average. average for Vancouver. • Dominant languages: English, Chinese, Reflecting their younger age and lower education levels, Hastings-North residents Italian, Vietnamese, Spanish and Tagalog – exhibit lower household incomes than the Vancouver or GVRD average. However, as significantly higher incidence of Chinese and there are more younger adults and common-law couples in the area, there is strong lower incidence of Punjabi than Vancouver or the GVRD. capacity for increased disposable income in the future. • 18% of residents have moved within the past Hastings-North residents tend more toward employment in clerical, sales, service and year, primarily from elsewhere in the city (12%), manufacturing related industries than average for Vancouver and the GVRD. compared with 20% for Vancouver and 16% for the GVRD. ABOUT THE HASTINGS-NORTH BIA • New Canadians: 2% international migrants in the past year as compared with 3% The Hastings-North Business Improvement Area (BIA) boundaries include both for Vancouver and 2% for the GVRD; 7% sides of East Hastings Street, from Commercial to Renfrew, and the industrial area international migrants in the past 5 years, bounded by Hastings, Commercial, Powell and Semlin. While Hastings-North which is lower than the City of Vancouver average of 11% and the GVRD average describes the geographic location of the BIA, most people know it as Hastings- of 9%. Sunrise. It comprises 302 commercial businesses, 168 industrial businesses and approximately 4,600 employees.1 Hastings North Business This report provides an overview of the Hastings-North neighbourhood market, focusing primarily on population, household and spending statistics.2 1 Source: Small Business BC. 2 Unless otherwise stated, statistics used in this report come from Statistics Canada’s 2001 Census data. Improvement Association www.bizmapbc.com 2006 NEIGHBOURHOOD MARKET PROFILE Hastings-North A companion document, Hastings-North Commercial Area Franklin. Templeton Secondary is within four blocks of the BIA at Profile, focuses on key market information including zoning and 727 Templeton. development potential as well as business and employee mix. Transportation PHYSICAL PROFILE Hastings-North is easily accessible by vehicle. A community The Hastings-North BIA is centrally located within the city of parking lot just off Hastings provides off-street parking, as there is Vancouver, approximately 4 kilometres from City Hall and 3.5 no street parking during peak hours. kilometres from downtown.3 A firehall is located less than one The BIA is also well served by frequent transit service along the kilometre from the geographic centre of the BIA. #10 – Hastings/Downtown route. Night service routes between Comprised primarily of industrial zoning (M-1 and M-2) and light Vancouver and Simon Fraser University as well as within the industrial (I-1), with a mix of commercial (C-2C1, C-2C and CD-1) Hastings/Renfrew/Nanaimo area also operate along Hastings. and special residential (RT-4), Hastings-North contains a vibrant Suburban bus routes provide convenient access to SFU, mix of old and new developments. The M-1/M-2 industrial downtown Vancouver, Coquitlam and Port Coquitlam West Coast zoning is in transition to mixed use commercial, representing a Express stations including #135 - SFU/Burrard Station, #160 - Port development opportunity within the BIA. Coquitlam/Vancouver and #190 - Coquitlam Station/Vancouver. The Lakewood Bike route runs north-south along Lakewood Heritage AND Culture Street near the pedestrian centre of the BIA, while the Portside Hastings-North is home to one heritage site as listed on the and Adanac bikeways provide east-west cycling access within a Vancouver Heritage Register (Franklin House at 1721 Franklin). few blocks of the BIA. Seven additional properties along Franklin north of the BIA are also in the heritage register, including St. David’s Church, Hastings KEY POPULATION INDICATORS Elementary and several heritage homes. Population With a total population of 41,9104 the Hastings-North neighbourhood is comprised of 50% men and 50% women; the typical gender profile for the city of Vancouver is 49% males and 51% women. The age profile of Hastings-North area residents also maps quite closely to the city average, with a slightly higher proportion of 35-44 year-olds as shown in Figure 2. The area saw a population growth rate of 2% between 2001 and 2005, compared with 3% for the Vancouver average and 5% for the GVRD average. Figure 2: Population by Age 30% Hastings-North 25% Vancouver GVRD 20% Photo Courtesy of Hastings-North BIA Recreation 15% The Hastings community Library is located within the Hastings % of Population North BIA at 2674 East Hastings. Cambridge, Oxford and Pandora 10% city parks are all within one block of the BIA boundary, and 5% several others are within walking distance. Britannia Community Under 20 20-34 35-44 45-54 55-64 65+ Centre to the west and Hastings Community Centre to the east are within walking distance of the BIA. <20 20-34 35-44 45-54 55-64 65+ Hastings-North 20% 26% 20% 14% 8% 12% Education Vancouver 19% 27% 18% 15% 9% 13% McDonald Elementary School is located within the BIA at 1950 GVRD 24% 22% 18% 15% 9% 12% East Hastings and Hastings Elementary is just to the north at 2625 3 City of Vancouver VanMap 4 Population base includes all residents within the V5K and V5L postal code area, determined in consultation with the Hastings-North BIA. 2 2006 NEIGHBOURHOOD MARKET PROFILE Hastings-North ETHNIC ORIGIN The Hastings-North population base is somewhat more Ethnic origin refers to the culture or ethnic roots with which stable than average for Vancouver. 18% of Hastings-North residents identify themselves. In Hastings-North, the top five residents have moved in the past year as compared with 20% ethnic origins in order are Chinese, Canadian, Italian, English and for Vancouver and 16% for the GVRD. Most have moved from Scottish. Figure 3 illustrates key differences between Hastings- elsewhere in Vancouver (12%). North residents’ ethnic origin as compared with the average for About 7% of Hastings-North residents are new Canadians, having Vancouver and the GVRD. As illustrated, Hastings-North’s strong immigrated in the past five years (2% in the past year). This is Chinese heritage is higher than the Vancouver or GVRD average. lower than the Vancouver (11%) and GVRD (9%) averages. Hastings-North also exhibits significantly more Italian and aboriginal ancestry as well as significantly less British ancestry Figure 4: Top Five Languages than either Vancouver or the GVRD. Hastings-N. Vancouver GVRD Dominant Figure 3: Ethnic Origin English 50% 50% 62% Non-Official Chinese Chinese 60% 56% 41% Italian 11% - - British Vietnamese 7% 5% - Spanish 3% 3% - Canadian Tagalog (Filipino) 3% 5% 5% German - - 5% Italian Hastings-North Punjabi - 6% 12% Vancouver Korean - - 4% Aboriginal GVRD 0% 10% 20% 30% 40% 50% 60% SPOKEN Languages As with residents of Vancouver and the GVRD, English is the % of Total Population dominant language in Hastings-North. However, residents here Chinese British Canadian Italian Aboriginal exhibit differences in non-official spoken languages, with more than average Chinese and Vietnamese speakers, and significantly Hastings-North 46% 40% 14% 12% 7% more Italian speakers than average for the city or GVRD. The area Vancouver 30% 44% 14% 3% 3% also sees less Tagalog (Filipino) and Punjabi speakers than the rest GVRD 18% 55% 19% 4% 3% of Vancouver, as well as fewer German and Korean speakers than the GVRD, as illustrated in Figure 4. Level OF Education Hastings-North residents tend to have slightly lower education levels than city or regional averages, as outlined in Figure 5. 58% of people 20 years and older have some form of post-secondary education, as compared with 68% of Vancouver and 66% of GVRD residents. Figure 5: Education Levels Hastings-N. Vancouver GVRD Population 20 Years or Older Less than Grade 9 14% 9% 7% Grade 9 to 13 28% 22% 27% Trades Certificate or Diploma 9% 7% 10% College or Other Non-University 21% 21% 24% University 28% 40% 32% Population 15-24 Attending School Full-Time 48% 59% 57% Attending School Part-Time 13% 10% 10% Photo Courtesy of Hastings-North BIA 3 2006 NEIGHBOURHOOD MARKET PROFILE Hastings-North The population aged 15-24 is also less likely than their city Hastings-North residents tend to be employed in more sales and regional counterparts to be attending school full time, and service, trades/transport/equipment and processing/ but more likely to be attending part-time.