AWARDS LUNCHEON Tuesday, May 2, 2017 | The Yale Club, NYC #PRNews Best Social Media Team Best Blog • BSN SPORTS • 451 Marketing – Ericsson Careers • Cisco Talent Brand Team – Blog WeAreCisco • Association for Library Service to Finalists • CLS Strategies Children – ALSC Blog • Coldwell Banker Real Estate • Blue Cross Blue Shield of Michigan – Building Connections to the Brand Digital Leader • Hawkins International Public Beyond the (Insurance) Card Relations • Ryan Nawrocki, Maryland Transit • Citrix – Corporate Blog Overhaul Administration • Klick Communications • DEVENEY Insights • Sid Shuman, PlayStation • maurices Social Media + PR Team • Fuze & PAN Communications – • Bex Young, World Wildlife Fund • People for the Ethical Treatment Fuzing Together a Cohesive of Animals Brand Message: Voice, Video, and • PwC Social + PR Team Messaging on Company Owned Blog Best App • Smarty Social Media • Novartis Pharmaceuticals AG/ Creation – MS: No Filter • Beekeeper Group – Lobby Day • UCLA Health Digital Marketing – • Kanyon – WeBubble UCLA Health Connect • Texas Mutual Insurance Company – Safety in a Box Best Infographic Facebook Best Facebook Live Facebook Best Marketing Campaign Campaign • CompTIA – 7 Steps to Success with Server+ • Blast Marketing & PR – The Great • Albertsons Companies – Stock Up • CompTIA – 8 Skills You’ll Master Chicago BBQ Tour Sale When You Earn Your A+ Exam • CompTIA – #MakeTechHerStory • Gold PR + Social Media – Invisalign • FleishmanHillard on behalf Facebook Live Broadcast Confidence In Action of Northside Hospital – Zika • Dixon Schwabl – RBC Heritage • Hawke Media – Smooth Tech Infographic Facebook Page Breaks the News that • Intuit – #QBTeamDream • Fuze & PAN Communications – A the Tournament is Staying on Hilton Day in the Life of a Fuzer Infographic Head Island • King Media – Tabor Hill USA Today 10Best Vote Campaign • United Technologies Celebrates • HomeAway.com – 20th Anniversary of the Employee #EiffelTowerAllYours • Newlink – MTV Super Shore Scholar Program • IBM – Live on Facebook • O.penVAPE – Keep it Curious • Mohegan Sun – 20th Anniversary • Regence BlueCross BlueShield Health Plans – Fearless Nation • Outdoor Channel/Sportsman Awareness Campaign for Pacific NW Channel/Outdoor Sportsman Group – Integrated Media – Facebook Live • Schneider Electric – Electrical Interactive Roundtable Discussion: Contractors Campaign OUTDOORS ARMED TO VOTE presented by MyOutdoorTV.com • TLC Marketing – Lift Off With Lilly • Parallel Wireless – Telefonica • Monterey County Convention • TopFire Media – i9 Sports Drives Connecting the Unconnected & Visitors Bureau – Hiking in Franchise Growth through Facebook Announcement Monterey County • PepsiCo – The Search for Hidden • Schneider Electric – Pick Your Power Figures Trip Facebook Best PR Campaign • Silverton Casino Hotel – Poke Draft • BodenPR – Más All Day Breakfast, Facebook Best Promoted Post Más Acceso • Genentech & Weber Shandwick Facebook Campaign to • Dignity Health – Increase Followers #TakeBackYourMorning: Challenging & FleishmanHillard – Genentech’s Americans to Start their Day in a Cancer Awareness Month Patient Photo Series • PJ Lhuillier Group of Companies – New Way Cebuana Lhuillier Road to 2 Million • Gatesman, Inc. – StarKist • Liquid Interactive – Mack Shop Facebook Page Likes Holiday 2016 #Charlie4prez • USA Track & Field – USATF Grows • Genentech & Weber Shandwick • Live Nation Entertainment – Guns Social Media Footprint At 2016 & FleishmanHillard – Genentech’s N’ Roses Reunion Tour: Facebook Olympic Games Cancer Awareness Month Patient Canvas Announce Campaign Photo Series • MAPR.agency – Shelby American • Hiebing – Culver’s #FarmingFridays Collection Video • Horizon Media – Mobile Hello Facebook Community / Facebook Contests / Games Facebook Social Good Engagement Campaign • HISTORY – Vikings 3D Prophecy • DEVENEY – Meril Grand Opening • Idea Grove – Zombie Dispatch • AARP – Take A Stand • Digital Air Strike – Brown • Live Nation Entertainment – Game • The Brandon Agency – Save Our Nurses Automotive Group Facebook of Thrones: Live Concert Experience • CTisus – Making Radiology Education Campaign Sweepstakes Accessible to World • Live Nation Entertainment – • United Heritage Credit Union – • ForRent.com – #30DaysofGifting: Demi Lovato & Nick Jonas Facebook 2016 Austin City Limits Music Giving Back This Holiday Season Live Q&A Festival Giveaway • Kaplan Test Prep – Kaplan Cares • MBB+ with the Chinet Brand – • Voto Latino and Fuse Media – Crash Social Media Playbook The Parties • PepsiCo – The Search for Hidden Figures • Playa Hotels & Resorts – Hyatt Zilara Cancun • Philips Sleep and Respiratory Care – #BreatheBoldly • ROAR Groupe – Stop Selling, Start Engaging: The Story of Arby’s Social • Seminole Hard Rock Hotel & Casino Marketing Tampa – Philanthropy Efforts • Society of Manufacturing Engineers • TaskUs – #BeBetter Road Safety Tour – #MFG #LoveNotes • United Network for Organ Sharing – Bucket List: UNOS Public Service Ad Campaign Facebook Use of Video • Novartis Pharmaceuticals Instagram Best Contest Corporation – NET Fusion • C+C and BECU – Sue’s Surprise • DEVENEY – #ChampionsofChildrens • Las Vegas Convention & Visitors • Global Visi Media – Unity Authority – Vegas 360 Video • Ruder Finn on Behalf of NBC – Cleveland Hustles #PitchLeBronContest • Hennessy – Bottle Alchemy • Raytheon Company – Veterans Day • HISTORY – Vikings 3D Prophecy Facebook Campaign • Southeast Toyota Distributors – #TriPrius Campaign • Houston Community College – • Ruby Tuesday – Shy Girl Video • United Heritage Credit Union – 2016 Game of Tuition: A Song of • Waldorf Astoria Hotels & Resorts Education and Learning, Episode 1 Austin City Limits Music Festival • The Woodlands Convention and Giveaway • HSS I Hospital for Special Surgery – Visitors Bureau – The Woodlands in Gabrielle’s Story a Minute • IBM – 360-Degree Research Labs • World Wildlife Fund – An Underwater Instagram Best Marketing • KCETLink Media Group – Ballot Brief: Chorus of Wildlife Campaign California Propositions in a Minute • Cisco Talent Brand Team – WeAreCisco • National Association of Insurance Commissioners – “Bad Breaks” • Sparkloft Media – Alaska Airlines Social Media Campaign with “Weekend Wanderer” Campaign Celebrity Spokesperson RJ Mitte • UCLA Health Digital Marketing – People of UCLA Health Instagram Best PR Campaign Snapchat Best Snapchat Twitter Best Marketing Campaign Campaign • Diamond Public Relations – Kidfluencers in Cancun • Cisco Talent Brand Team – • A&E Television Networks – Critics’ • Fairfield University – Welcome to the WeAreCisco Choice Awards Social Suite #Stags20 Class • Everywhere Agency – • Citrix – Synergy Submission • PepsiCo – The Search for Hidden #CoxSmartHome Snapchat • Esurance – Pass It On Figures Activation • Everywhere Agency – UP TV’s • Playa Hotels & Resorts – Turquoize • IBM on Snapchat #GilmoreTheMerrier Twitter Experience at Hyatt Ziva Cancun • Las Vegas Convention & Visitors Activation • Veuve Clicquot x LaForce – Veuve Authority – DJ Khaled Launches • Marina Maher Communications – Clicquot Journey 2016 Vegas Snapchat P&G Thank You, Mom Creating • Weber Shandwick & Mars Petcare – • Live Nation Entertainment – Ariana Virality to Dominate a Crowded Mix Mania Grande Snapchat Tour Campaign Conversation • Live Nation Entertainment – Florida • Weber Shandwick & M&M’S – 2016 Georgia Line Snapchat Takeover Flavor Vote • Seminole Hard Rock Hotel & Casino Tampa – Making Strides Against Breast Cancer Filter Twitter Best PR Campaign • Takeda Oncology – Twitter Best Use of Hashtags #3PointsforPatients • CropLife America – #AgLoudAgProud • Center for Audit Quality – • UN Foundation – Earth To Marrakech • CyrusOne – Bringing the Sky for the #AuditorProud Cloud to Twitter • gyro – #SecureMyUpgrade • iMiller Public Relations – iMPR Gives Twitter Best Tweet Content • Hofstra University – #HofDebate16 Thanks: iMPR 30 Days of Gratitude • DigitalGlobe – Indy 500 Anniversary • Syracuse City School District – • Insightpool – UPS PR Identifies and #SCSDFirstDay • Edelman on Behalf of Activision – Engages Hyper-Targeted Influencers • UN Foundation – #GiveAGIF Using Insightpool Modern Warfare Remastered Reveal (“Poop Emoji”) • Weber Shandwick & M&M’S – • Level 3 Communications – DDoS #MakeMLaugh For Red Nose Day and Cyberattacks Explained • State Street Corporation – Emoji This: Financial Regulations for the • MassMedia Corporate Rest of Us Communications – McDonald’s Eggs for Education • Takeda Oncology – #3PointsforPatients • PepsiCo – The Search for Hidden Figures • SSPR Public Relations – Twitter Central to ATS DRIVE Awareness Success Twitter Campaign to Increase Twitter Promoted Tweet Twitter Social Good Campaign Followers Campaign • Kronos Inc. – Get Social, Give Back: • Loyola Marymount University – • Marina Maher Communications – Paws for Veterans Talkin’ Twitter with @LMUSnyder P&G Thank You, Mom Creating • PepsiCo – The Search for Hidden • Nexon America and Wonacott Virality to Dominate a Crowded Figures Conversation Communications – Putting • Takeda Oncology – Community at the Forefront, an Icon • Preferred Connect Insurance Center – #3PointsforPatients Looks to Redefine A Competitive California Breweries • Weber Shandwick & M&M’S – Videogame Genre & the Way We • U.S. Travel Association – Election #MakeMLaugh For Red Nose Day Market Games 2016 Industry Positioning: “Travel. More Than Fun. Serious Business.” Twitter Most Engaged Followers • HGTV – Fixer Upper Season 3 Social Media Campaign • Palo Alto Networks – Navigating the Digital Age: The Definitive Cybersecurity