Introduction • Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services • The company takes its name from Nike, the Greek goddess of victory • It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment • The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses Products • Their first products were track running shoes • They currently also make shoes, jerseys, shorts, baselayers, etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket • Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano PORTFOLIO OF BRANDS • Converse Inc. • Hurley International • Jordan Brand • Nike Golf • Sold Starter in 2007 and Bauer Hockey in 2008 • The company sold Umbro in 2012 and Cole Haan in 2013 The Making of the Shoes 1) The Design Process -establish target price, target audience and product features -produce "tech package" to send to subcontractors in factories in Europe and Asia 2) Supplies A. Raw Materials -fabric -plastic -rubber -foams -metallics B. Textiles and Leathers 3) Cutting In this department, the top part of the shoe or the "upper" is made 4) Sewing (of upper section above the sole) In this process, the upper portion is sewed into a design form 5) Stock fitting (prepares the sole) The sole of the shoes are prepared in this process. • SUPPLIES : CUTTING SEWING • RAW MATERIAL • TEXTILES & LEATHERS STOCK FITTING 6) Lasting (prepares attachment of upper to the sole) The upper portion of the shoe prepared is attached to the sole of the shoe 7) Heeling (attaches and shapes heel bottom to final form) After the upper portion is attached to the sole of the shoe, the heel is attached to the sole and is given its final form. This process is termed as heeling .